Email Marketing Automation Software
Build Better Emails With DirectLync
Craft engaging emails that convert leads to sales with the drag & drop editor our users voted better than Mailchimp's. Stop sending your leads generic emails. The best email marketing software for small businesses helps your content stand out from the rest.
Create & Engage
Create email campaigns that engage your customers, boost traffic, and drive success with the all-in-one email marketing tool
Email marketing automation tools for small businesses shouldn’t be complicated. Our drag & drop email designer gives users the ultimate flexibility to easily create and edit professional-looking email marketing campaigns.
More than 50% of emails are opened on mobile devices. Our email marketing automation tool automatically optimizes your email marketing campaigns to ensure the best look for mobile and desktop while also allowing you to make custom edits for each screen size.
Email marketing lead generation made easy. Build personalized emails that you can immediately send to your contact list or save time by designing campaigns in advance and scheduling ahead.
Short on time? Browse our library of customizable, pre-designed templates when you don't have the bandwidth to create email campaigns from scratch.
Save Time With Automation
The best email marketing automation tools automate communications to reduce email marketing time
Email marketing software for small businesses help you set up automated marketing communications based on event-based data that is custom to each customer or contactTime-based email marketing campaign examples include:
- Sign up anniversary
- Annual gift & donations
- Time since last purchase + more!
Build email sequences that automatically engage leads for your business based on certain behavioral triggers
This frees up time your sales team spent communicating with customers and nurturing leads allowing you to tend to other important business opportunities. Triggers can include:
- Email opens
Set up autoresponder emails with your forms to make communication more efficient and nurture new leads through unique journeys
Autoresponders are a great tool to keep the conversation going beyond a new form submission. Continue engaging potential customers by sharing relevant information or extending a simple Thank You.
Boost email open rate by 30 percent when you resend unopened emails to contacts
Increase email marketing KPIs when you let DirectLync automatically re-engage your email list by resending unopened campaigns and valuable content to your contacts.
Test, Measure, Adjust & Optimize
Let your data do the decision-making when you track results and measure performance of your email marketing efforts
Reporting & Analytics
Gain data-driven insight into how your email marketing campaigns resonate with your audience. Email marketing software for small businesses allows you to make tweaks in real-time to improve your marketing efforts.
Track specific goal-oriented performance when you use email marketing in tandem with other channels. Take a holistic approach to your marketing.
Test valuable content, optimize eye-catching campaigns and reduce time spent making 'the right decision' when you have real-time performance data at your fingertips.
Use Email Automation to Deliver Your Message
DirectLync is email marketing software for small businesses made easy. Streamline your email efforts with intuitive features everyone on your team can use.
Focus on creating personalized content and snappy subject lines and let DirectLync do the rest. Put your brand at the forefront of your customer’s minds with emails that are sure to stand out in their inbox.
Do more with DirectLync
Drive success when you use merge tags & user-specific data to send personalized campaigns
A quick snapshot of recently sent and scheduled email campaigns
Grow your email marketing audience when you collect contacts with forms
Mobile View Editing
Know what your campaigns will look like on iPhones & Androids with mobile editing
Save time by duplicating recurring campaigns and pre-existing styles
Increase open rates by sending relevant information to the right audience
Free Image Library
Spice up your marketing campaigns with images from our free, in-app library
GIFs & Video
Boost engagement and click-through rate with GIFs and videos
A snapshot view of all email activity, trending topics, and recent performance
FAQs About Email Marketing Software for Small Business
Still have more questions about email marketing automation software for small businesses? We hope the answers to these FAQs can help.
Why is email marketing important?
In the fast-paced world of marketing, email has withstood the test of time. The importance of email marketing is still extremely relevant to all businesses today. Not only is it an incredibly versatile marketing channel, but it’s also cost-effective while still being customizable.
Email marketing is often an affordable way to connect with a wide variety of existing customers and leads. Email marketing software for small businesses empowers teams to make the most of this profitable channel.
What can email be used for?
Email is one of the most versatile communication tools for businesses large and small. You can utilize email marketing for customer acquisition, promotions, and more. Goals can be as broad as collecting contact information and email addresses or as niche as cross-promoting social media campaigns or reconnecting with disengaged customers.
What are the benefits of automating email marketing?
When you use email marketing software for small businesses to automate this process, your organization can benefit from:
- Improved customer and lead engagement
- Sending emails on time and never missing important dates
- Reduced unopened or unsubscribed rates
- Personalized email campaigns improved by segmentation
- Detailed reporting
- And more
Email marketing software for small businesses is all about the balance of personalization and efficiency. With DirectLync, small businesses never have to sacrifice one for the other.
When creating an email marketing campaign, remember to:
- Engage customers with valuable content, GIFs, images, and more
- Keep it relevant to your audience
- Prioritize the privacy of your leads
- Test subject lines before delivery
- Personalize emails with names
- Utilize every word (including preview text)