Automations

Set up automated marketing communications based on event-based data that is custom to each customer or contact. Examples of data include: sign-up anniversaries, birthdays, annual gifts & donations, time since last purchase + more!  Easily tailor your email marketing efforts to any occasion.

Build email sequences that automatically send to your contact list based on certain behavioral triggers. This frees up time spent communicating with leads allowing you to tend to other important business opportunities. Triggers can include: email opens; non-opens, & clicks.​​​​​​​

Convert more leads when you send email campaigns that actually work. Automatically test variations of your campaigns based on variables like subject line; time of day, and content to know what performs best as part of your marketing campaign. DirectLync will automatically send the best-performing emails to your contacts.

Set up autoresponder emails with your forms to make communication more efficient and nurture new leads through unique journeys.  Let your sales team focus on other tasks while growing your business through savvy, personalized automation workflows.

Boost email open rate by 30 percent when you resend unopened emails to contacts. Increase email marketing KPIs when you let DirectLync small business marketing automation re-engage your email list by resending unopened campaigns to your contacts.