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7 Reasons Why Marketers Love DirectLync

by Justine Pantaleo
Read Time: 6 minutes
7 Reasons

Marketers are busy with multiple responsibilities on their plate. We built DirectLync with everything you do – social, email, contact management – in mind. It’s a digital marketing platform that was designed to make your life easier.

We are a small business, and we understand what it is like to be in your shoes. We found creative experts in specific fields and built a team with your needs and goals in mind.


Here are 7 reasons why Marketers who use DirectLync love our platform and services.


1.    Everything in one place

Marketers are tab hoarders, constantly switching between different software programs: email marketing, social media management, analytics, etc. Not only do they have multiple accounts, but they are also paying for all of them too. Wouldn’t it be great if all your platforms were in one place, working together, and you only receive one bill?

Cue DirectLync… 

DirectLync is an easy-to-use digital marketing platform that brings everything into one place. With everything needed to make digital marketing easy, you can spend more time doing what matters – generating those leads.


2.    Built for Marketers

When building the DirectLync platform, we recognized the biggest frustration for Marketers when using marketing tools is how complicated they are to navigate and operate.

DirectLync is known for its easy-to-use navigation system and the ability to get creative and customize your own content. Who doesn’t love being creative? We are a creative group, so we didn’t hold any creativity back. Our entire platform, from contacts to email to our website module, was built with a small business marketer in mind. You no longer have to deal with broken templates, hard coding, or platform integrations; it’s all in DirectLync for you.

“DirectLync has been an incredible asset for our small but fast-growing company. The ease of the platform has not only helped with time management but makes multitasking a breeze.” – Owner, Rentall Affairs


3.    Personalize your campaigns

Being generic is boring and doesn’t get results. Give your campaign some color and life with personalization.

When creating an email campaign, you have the opportunity to build a personalized template and organize the email to be one of a kind, just like your brand. With the ability to design elegant, responsive emails, you will be able to grab your contact’s attention. With our drag and drop editor, making emails is a breeze. 

“We made the switch from Mailchimp to DirectLync, and we’re in love with the platform! Building emails is easy, and there is more flexibility with the design. We’ve seen a major boost in sales from our email campaigns since we made the switch.” -- Sierra, Marketing Manager, Smak Parlour

Not only did we make the process of creating an email easy and fun, but we also have merge tags. Merge tags give you the ability to personalize the email you are sending. Instead of a general hello to your contacts, you can include Hi {{FirstName}}, which will automatically insert your contacts name when the email is sent. Isn’t that just so handy!


4.    RSS feeds and social trends

Having live updates on news and social trends when creating content is essential. Adding these live updates and trends into your marketing strategy will help you relate and engage your audience. You’ll never miss a beat.

For instance, make your email tone or message related to something that is happening in pop culture that month. From experience, we created a YouTube video based around email marketing, but to tie in pop culture, we compared it to Taylor Swift’s new music video “You Need to Calm Down.” Yes, it may not make sense when you read the title "3 Email Marketing Tactics From Taylor Swift's You Need to Calm Down Video", but after research and creative thought, the content came together like two peas in a pod.

We decided to include RSS feeds and social trends to the DirectLync platform to give our users the ability to connect their audience without having to leave the platform. You can directly share an article that relates to your industry from your RSS feed to your social platforms. It’s that easy! 


5.    Backed by a support team of experts

We believe that help is essential to growth. We are here to support you throughout your journey with DirectLync. Having someone to support you is essential when building trust, that’s why we don’t limit support; we provide all of our customers with the option to contact us via phone or email. Marketers love to work with people they trust. Let’s face it, Marketers are busy, and they don’t want to work with companies they have to watch over. When a question is asked, they answer; when work needs to be done, they do it even better than it was requested. We promise to help you until the problem or question is resolved and answered. 

We don’t just build a relationship with our DirectLync customers, but we encourage and help our customers do the same for theirs. Holly from AmBoh said, “DirectLync is allowing me to tap into a whole different resource [digital marketing] that I was unable to achieve before. It is helping me build trust with my customers online.”


6. Reasonable pricing 

Pricing can be a turn-off, especially if you aren’t receiving many benefits. At DirectLync, we offer great features and endless digital marketing opportunities, which comes along with affordable pricing. Our customers are pleased with our pricing and know they are getting what they paid for with DirectLync. In that, I mean they are receiving the services, creative minds, support, etc. for just one price. Interested in knowing how we compare to some of the bigger companies, take a look. 👀

7.    Creative marketing minds

We’ve been in your shoes 👟. 

Creating content for emails, social media captions, blogs, or website designs isn’t always easy to learn. Our office is filled with skilled workers who were born with creative minds. We put our thoughts on paper, brainstorm, converse, and then start creating. Our clients have been satisfied with our innovative services and are continually looking forward to the features to come in DirectLync.

One of the features that our audience and clients are fond of is our blogs. In our blogs, we brainstorm specific topics of interest-based off of our audience interest and what is trending in the marketing world.

Our audience loves our blog because it provides creative solutions to their common problems. In blogs, you need to present a problem that your audience has and then provide steps on how to fix it. In our recent blog about subject lines, we provided the audience with 10 subject line mishaps and how to steer away from them. Write a dry draft but go back in and add creativity. Include questions, emojis, or memes to keep it lively. Don’t let your audience fall asleep while reading your blog. 


Let’s (Direct)Lync

Being a Marketer isn’t easy. The creating, work, brainstorming, testing, scheduling, and posting all takes time, but DirectLync helps make it more manageable. By using DirectLync, you will find that marketing never felt easier.

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Categories: Marketing
Justine Pantaleo
by Justine Pantaleo
Justine loves getting “inside the mind” of her audience to produce writing that reflects their needs while giving them new insights on all things digital in fun and creative ways. When she’s not creating content, you can find her eating sushi and playing volleyball (usually not at the same time).

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