DirectLync Blog

Bringing you the inside scoop on all things digital marketing.

5 Local SEO Tips to Help Your Business Thrive Online
Read Time: 10 minutes

As a small business, competition is fierce. We understand that standing out in front of your audience isn’t always the easiest, but it is a necessity to grow a business. Small businesses should...

As a small business, competition is fierce. We understand that standing out in front of your audience isn’t always the easiest, but it is a...

23 Digital Marketing KPIs You Need to Measure
Read Time: 13 minutes

So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to invest your marketing dollars, but are you calculating if t...

So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to inve...

How to Use Google Ads: A Beginner's Guide
Read Time: 6 minutes

If you think Google is a mystery, you are not alone. Today, it’s easier than ever to perform a search from virtually anywhere, but understanding exactly how their algorithm, RankBrain, works is...

If you think Google is a mystery, you are not alone. Today, it’s easier than ever to perform a search from virtually anywhere, but understa...

What is Website CMS? | Buzzword Breakdown
Read Time: 13 minutes

All small businesses are at different points in their business journey. No matter if you are at the point where you need a website, or you already have one, there are always some pain points that can...

All small businesses are at different points in their business journey. No matter if you are at the point where you need a website, or you alread...

An Introduction to Metadata Elements and Best Practices
Read Time: 6 minutes

Do you remember last week, when you googled, “What is a balloon?” Wait, that might have been me. Anyway, the first result that came up on Google was from Merriam Webster, which...

Do you remember last week, when you googled, “What is a balloon?” Wait, that might have been me. Anyway, the first result that...

10 Proven Ways to Turn Your Website into a Lead Generation Machine
Read Time: 11 minutes

Most small businesses have a website. Whether you built it yourself or used an agency, your website should be a consistent source of leads for your business. The goal isn’t just to have an onlin...

Most small businesses have a website. Whether you built it yourself or used an agency, your website should be a consistent source of leads for yo...

Buzzword Breakdown: SEO
Read Time: 10 minutes

If you’re reading this article, chances are you’ve at least heard the term 'SEO.' In this session of Buzzword Breakdown, we’re diving in and exploring the basics of SEO,...

If you’re reading this article, chances are you’ve at least heard the term 'SEO.' In this session of Buzzword Breakdown,...

Embarking on a Website Design? Keep These 5 Factors in Mind.
Read Time: 4 minutes

Your website is extremely important. It may be more impactful on business than you think.  48% of people cited a website design as the number 1 factor in deciding the credibility of the busine...

Your website is extremely important. It may be more impactful on business than you think.  48% of people cited a website design as the nu...

The Dangers of Poorly Written Website Content
Read Time: 2 minutes

Congratulations! You've got a website! It looks great, it's easy to use, and it's very functional. You may have spent a fair amount of money on it, plus you're splurging for social med...

Congratulations! You've got a website! It looks great, it's easy to use, and it's very functional. You may have spent a fair amount o...

6 Tips for Writing a Better Blog
Read Time: 4 minutes

Your blog is a powerful and valuable marketing tool. You use it to connect with your audience, build brand awareness, showcase your expertise, and generate interest in your company. Your blog should b...

Your blog is a powerful and valuable marketing tool. You use it to connect with your audience, build brand awareness, showcase your expertise, an...

Use an Agency to Build Your Small Business Website
Read Time: 3 minutes

So, you need a new website, but you're not sure what route to take. There are many options out there at varying price points and varying levels of quality. You can take the do-it-yourself (DIY) ro...

So, you need a new website, but you're not sure what route to take. There are many options out there at varying price points and varying leve...

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