DirectLync Blog

Bringing you the inside scoop on all things digital marketing.

5 Considerations for Pivoting Your Sales and Marketing Strategies for COVID-19 & Beyond
Read Time: 12 minutes

It's now almost three months into the COVID-19 pandemic in the U.S., and businesses are starting to reopen with caution. I am sure you are thinking about what it will be like to open you...

It's now almost three months into the COVID-19 pandemic in the U.S., and businesses are starting to reopen with caution. I am sure you a...

23 Digital Marketing KPIs You Need to Measure
Read Time: 13 minutes

So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to invest your marketing dollars, but are you calculating if t...

So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to inve...

How to Navigate Communication on Social Media During COVID-19
Read Time: 7 minutes

There’s no hiding the fact that most businesses are going through hard times right now. Every business is having to adjust the way they do business; and unfortunately, it calls for&nbs...

There’s no hiding the fact that most businesses are going through hard times right now. Every business is having to adjust the way the...

How to Use TikTok for Small Businesses
Read Time: 10 minutes

Have you heard about this new trending platform called TikTok?  To give you a preview of what the general public knows about TikTok, I asked a coworker yesterday what he thought TikTok was. He...

Have you heard about this new trending platform called TikTok?  To give you a preview of what the general public knows about TikTok, I as...

How to Create Brand Awareness on Pinterest: A Guide for Small Businesses
Read Time: 11 minutes

Are you using Pinterest for your business? Some of you might say yes, and some might say no. And that’s ok because Pinterest isn’t for everyone.  I know you may be thinking...

Are you using Pinterest for your business? Some of you might say yes, and some might say no. And that’s ok because Pinterest isn&rs...

How to Set Up a Google My Business Profile for Success
Read Time: 12 minutes

Is it only me, or do you also use Google to find locations, phone numbers, hours, websites, and every other piece of information you need to know about local businesses?  For a busin...

Is it only me, or do you also use Google to find locations, phone numbers, hours, websites, and every other piece of information you ne...

10 Benefits of a Digital Marketing Platform That Will Make Work Easier
Read Time: 14 minutes

PSA:  If you own or manage a small business, you need to read this! Digital marketing is essential to a small business! It allows you to spread brand awareness, connect with contacts, build a...

PSA:  If you own or manage a small business, you need to read this! Digital marketing is essential to a small business! It allows you to...

Top Digital Marketing Trends of 2020
Read Time: 9 minutes

It’s 6:00 a.m. You wake up and walk into your kitchen. You know it is going to be a long day in the office, so you click a button that brews you a hot cup of coffee to kick-off your day with ene...

It’s 6:00 a.m. You wake up and walk into your kitchen. You know it is going to be a long day in the office, so you click a button that brew...

The Ultimate Way to Use Reddit For Your Small Business
Read Time: 4 minutes

When you think of starting a business, creating a marketing plan, or building a content strategy, Reddit isn’t usually the first platform that comes to mind. People often forget about Reddit as...

When you think of starting a business, creating a marketing plan, or building a content strategy, Reddit isn’t usually the first platform t...

Social Media Marketing: Does Time Really Matter?
Read Time: 6 minutes

If you didn’t know by now, social media is a necessity in marketing strategies. Social media is such a massive part of brands – their message, voice, and a way of...

If you didn’t know by now, social media is a necessity in marketing strategies. Social media is such a massive par...

How to Identify Your Target Market
Read Time: 9 minutes

Imagine trying to market your product or service to everyone in the world. Sounds crazy, right? The money, the manpower, the creative process that would go behind a marketing plan of that size wo...

Imagine trying to market your product or service to everyone in the world. Sounds crazy, right? The money, the manpower, the creative proces...

How to Plan Your 2019 Holiday Campaign
Read Time: 13 minutes

It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving force of the holiday season, especially their marketing te...

It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving for...

Instagram is Hiding Likes: Use it to Your Advantage
Read Time: 6 minutes

I have been trying to wrap my head around this for a while now. I understand their reasoning but do they know it is going to change everything? Instagram hiding likes… It just… is&h...

I have been trying to wrap my head around this for a while now. I understand their reasoning but do they know it is going to change everything?&n...

12 Tips on How to Build a Brand on Instagram
Read Time: 8 minutes

“Really, Instagram? You’re telling me I should be marketing my small business on Instagram?”  The answer is yes, and it’s going to keep being yes. Whether you are selli...

“Really, Instagram? You’re telling me I should be marketing my small business on Instagram?”  The answer is yes, and it...

Let's Make Your Life Easier with Facebook's Newest Tools
Read Time: 6 minutes

Facebook Business Pages are designed for businesses to access all the features of targeting their audience in a digital space. Facebook, the world’s largest social media network, has many opport...

Facebook Business Pages are designed for businesses to access all the features of targeting their audience in a digital space. Facebook, the worl...

5 Instagram Hacks to Increase Engagement for Your Small Business
Read Time: 11 minutes

Surprise! Instagram isn’t just for teenage kids who post pictures and compete about who gets the most likes. Let the businesses join in on the competition too!  Instagram is useful in...

Surprise! Instagram isn’t just for teenage kids who post pictures and compete about who gets the most likes. Let the businesses join in...

5 Reasons Why Emojis are a Marketer's Best Friend
Read Time: 7 minutes

Emoji. Is it a dance move? Is it a marketing platform for companies to use? Neither! In 1998, emojis were created to represent the first language born to the digital world, designed...

Emoji. Is it a dance move? Is it a marketing platform for companies to use? Neither! In 1998, emojis were created to represent...

10 Proven Ways to Turn Your Website into a Lead Generation Machine
Read Time: 11 minutes

Most small businesses have a website. Whether you built it yourself or used an agency, your website should be a consistent source of leads for your business. The goal isn’t just to have an onlin...

Most small businesses have a website. Whether you built it yourself or used an agency, your website should be a consistent source of leads for yo...

Get to Know: Social Media in DirectLync
Read Time: 2 minutes

DirectLync's social media module helps you save time and increase efficiency by planning, scheduling, and managing your social media all in one place. You can also gain insights into your performa...

DirectLync's social media module helps you save time and increase efficiency by planning, scheduling, and managing your social media all in o...

Buzzword Breakdown: User Generated Content (UGC)
Read Time: 5 minutes

In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purchasing power!). As a social media manager, I instantly se...

In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purcha...

Which Social Media Channels are Right for You?
Read Time: 6 minutes

There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creating your online presence can be extremely overwhelming, e...

There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creatin...

6 Ways to Build a LinkedIn Page for Lead Generation
Read Time: 3 minutes

If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just as individuals can have profile pages, you can have a co...

If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just a...

3 Hashtag Best Practices to Start Using Now
Read Time: 3 minutes

Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution. Now we see it everywhere online. While people may like...

Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution....

How To Use LinkedIn To Grow Your Business
Read Time: 3 minutes

When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social media and networking site targets professionals that are l...

When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social med...

4 Reasons You're Losing Customers To Your Competition
Read Time: 7 minutes

Consumers nowadays are not going to put up with your bs (business shortcuts ðŸ˜‚). As a business, your priority is your customers, and your job is to satisfy their wants and needs. But guess w...

Consumers nowadays are not going to put up with your bs (business shortcuts ðŸ˜‚). As a business, your priority is your customers, and yo...

6 Tips for Writing a Better Blog
Read Time: 4 minutes

Your blog is a powerful and valuable marketing tool. You use it to connect with your audience, build brand awareness, showcase your expertise, and generate interest in your company. Your blog should b...

Your blog is a powerful and valuable marketing tool. You use it to connect with your audience, build brand awareness, showcase your expertise, an...

How Non-profits Can Get The Most Bang for Their Limited Bucks
Read Time: 2 minutes

Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whether that's caring for animals, fighting diseases,...

Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whe...

Why Small Businesses Need to Start Using YouTube
Read Time: 3 minutes

Videos are excellent tools to help businesses tell their story.   Facebook gets most of the attention when it comes to social media, but you should seriously also consider using YouTube f...

Videos are excellent tools to help businesses tell their story.   Facebook gets most of the attention when it comes to social media,...

3 Strategies to Manage Your Online Reputation
Read Time: 4 minutes

What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital reputation is just as important as any other aspect of...

What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital...

5 Marketing Tips for Nonprofit Businesses
Read Time: 3 minutes

Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for financial support. Also, most nonprofits are typically...

Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for...

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