DirectLync Blog

Bringing you the inside scoop on all things digital marketing.

5 Reasons Why Emojis are a Marketer's Best Friend
Read Time: 7 minutes

Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born of the digital world, designed to add an emotional nuance to otherwise flat text....

Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born o...

Buzzword Breakdown: User Generated Content (UGC)
Read Time: 5 minutes

In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purchasing power!). As a social media manager, I instantly see countless creative oppo...

In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purcha...

Which Social Media Channels are Right for You?
Read Time: 6 minutes

There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creating your online presence can be extremely overwhelming, especially when you are fi...

There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creatin...

6 Ways to Build a LinkedIn Page for Lead Generation
Read Time: 3 minutes

If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just as individuals can have profile pages, you can have a company page.  Thin...

If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just a...

3 Hashtag Best Practices to Start Using Now
Read Time: 3 minutes

Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution. Now we see it everywhere online. While people may like to hashtag phrases or th...

Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution....

How To Use LinkedIn To Grow Your Business
Read Time: 3 minutes

When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social media and networking site targets professionals that are looking to connect and lev...

When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social med...

How Non-profits Can Get The Most Bang for Their Limited Bucks
Read Time: 2 minutes

Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whether that's caring for animals, fighting diseases, or housing the homeless....

Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whe...

Why Small Businesses Need to Start Using YouTube
Read Time: 3 minutes

Videos are excellent tools to help businesses tell their story.   Facebook gets most of the attention when it comes to social media, but you should seriously also consider using YouTube for your marketing efforts...

Videos are excellent tools to help businesses tell their story.   Facebook gets most of the attention when it comes to social media,...

3 Strategies to Manage Your Online Reputation
Read Time: 4 minutes

What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital reputation is just as important as any other aspect of your business. And it'...

What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital...

5 Marketing Tips for Nonprofit Businesses
Read Time: 3 minutes

Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for financial support. Also, most nonprofits are typically understaffed, making it h...

Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for...

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