An all-in-one digital marketing & sales platform combining your most essential tools that can be used together or customized to your business' unique needs.
Build engaging campaigns in our seamless drag & drop editor.
Keep contacts organized & convert more leads to sales.
Quickly design forms to generate leads on your website.
Get more done when you automate key marketing functions.
Real-time data that drives smarter decision making.
An all-in-one digital marketing & sales platform combining your most essential tools that can be used together or customized to your business' unique needs.
Build engaging campaigns in our seamless drag & drop editor.
Keep contacts organized & convert more leads to sales.
Quickly design forms to generate leads on your website.
Get more done when you automate key marketing functions.
Real-time data that drives smarter decision making.
New digital marketing content about email marketing, social media, audience management, strategy & more added weekly!
Long gone are the days when professional service firms, including attorneys, architects, engineers, and financial advisors, relied on word-of-mouth to attract new clients. Today’s professional service companies are harnessing the power of content marketing to cultivate leads, build trust, and...
The professional services landscape is changing. While clients once looked up the number of a business in the phonebook or walked through a firm’s front door, they’re now finding professional service providers on the web. Now, instead of big, bold...
Developing and deploying successful content marketing campaigns doesn’t just require solid strategies and engaging content. You also need the right tech stack. But with so many different options out there, which tools should your team choose to use? Luckily, we've rounded...
While most marketers know they should be repurposing high-performing content, many of us still let valuable blogs or videos fall to the wayside. On our quest to churn out piece after piece, we can lose sight of the amazing content...
Podcasts. Videos. Blogs. Case Studies. Content comes in many forms these days — it has come a long way from the age of newspapers and magazines. No one can deny the importance of content marketing for businesses. According to Content Marketing...
There seems to be a lot of buzzwords thrown around by marketing professionals these days. From “CX” and “bounce rate” to “A/B testing” and “customer journey,” it can be tough for savvy marketers to keep up with the ever-evolving industry...
Ever since Elon Musk announced his plans to buy Twitter, the platform’s users have been filled with hope that we may finally get the fabled Twitter edit button. Since the launch of Twitter, this has been the number one feature...
Instagram has undergone plenty of algorithm updates over the years, some of which have made it hard for content creators and small businesses to keep up with the changes. When Instagram hit our phones way back in 2010, it was much...
The last two years have been hard on everybody. People felt stressed out and were scared of all the unexpected developments thanks to the multiple variants of COVID-19. Working from home left people with the inability to switch off from work, and...
March 2020. It was the middle of the workday when we received communication that we would be working from home for at least the next week as the Coronavirus (not yet a pandemic) was slowly but surely wreaking havoc across the...
Burnout has become more common in recent years, and the pandemic has only made the problem worse for many people. Originally, burnout was starting to become something that many millennials were talking about. One book that really brought this problem...
Brand pillars are the core values and characteristics of your brand. They are what you want the world to see when they think of or interact with your brand – whether that means customers, stakeholders, or employees. When you put it...
Did you know that 77% of consumers buy from brands that share their values? To foster trust and loyalty with consumers, it’s essential to identify your business’s values and mission. But how can you sum up your brand’s beliefs into...
When I was first started my career as a marketer, I was so excited to have a job and was super motivated to work all hours to go above and beyond my responsibilities. It went well for a couple of months. And...
One of Twitter’s most controversial users has now become its owner. In a move that’s had everyone talking – and tweeting - the board of Twitter has agreed to a 44-billion-dollar takeover offer from billionaire and serial entrepreneur, Elon Musk....
What is your brand, anyway? It’s more than just the colors you use or your slogan – although that is an important part of branding. But your brand goes far deeper than that. At its core, branding is about how...
As a small business, you have a lot of things on your plate. It’s understandable that branding might not be a top priority — especially if you’ve heard small businesses don’t need a brand. However, this concept is actually untrue. Small...
Branding. Brand management. Defining your brand. These are popular terms in the marketing industry today. But they aren’t just buzzwords. Branding is absolutely essential to the success of your business. Wondering what this word actually means? Read on for a...
If you’re struggling to reach your marketing goals, it could be because you aren’t tracking your progress. Tracking your marketing is important because it gives you a feel for your progress. And when you know where things stand, you’ll be able...
As a small business owner, setting up the right digital marketing strategies can be a bit overwhelming. But fear not, we have you covered. In this article, we will cover everything about developing a marketing strategy for your business. Let's dive in! 1....
Developing an effective digital marketing strategy is no easy feat. But while building a successful strategy can sometimes be expensive and time-consuming, the end results are worth the wait. How can you pick the best marketing strategies when your business and the...
It’s essential for digital marketers to have goals. Setting goals can trigger new behaviors, align your focus, and sustain both your personal and professional velocity. While analytics clearly show you what needs to be enhanced in your marketing efforts, goal...
Are you overwhelmed with all the marketing mumbo jumbo and acronyms like PPC, ROI, CTR, or CTA? Well, so was I. To make it easier for you, I came up with this glossary of all the terms and acronyms that were a...
We’ve officially entered the month of March and that means warmer weather is just around the corner. While spring is the perfect time to clean your home, don’t let your small business fall to the wayside. With the end of Q1...
When you’re at the helm of a business, it can be tempting to jump right in and skip the strategy and planning phase. By nature, you want to get things done – and while that’s a fantastic quality to have...
March is Women's History Month, and we at DirectLync are celebrating it by putting the spotlight on the female marketing experts to follow on Twitter right now! Why Twitter, you ask? Twitter is a great platform to remain on top of all...
Have you ever spent an unspeakable amount of time looking at a blank document hoping something will click? Because same (and I am not even embarrassed to admit it). Coming up with ideas is hard and what’s harder is to feel good...
You might have come across hot takes about how to exponentially grow your business in just a couple of weeks, how to get 100k people visiting your website every month, and how to grow your small business to a multi-million...
The adoption of digital and information technologies has been incredibly fast. What started out as an email here and there - or maybe a Skype call to a faraway relative – has turned into a society where TikTok videos reign...
There’s a lot of content on the internet about digital marketing. If most of it confuses you, you aren’t alone. With terms like conversion rate optimization, net promoter score, and responsive design being thrown around, it’s no wonder that digital...
How much money do you spend on Valentine’s Day gifts? If you’re like most American consumers, you’re projected to spend a total of $175.41 this year. That number makes it clear that marketers should be asking a different question: How...
“You’re trying hard not to show it, but baby, baby I know it… You’ve lost that loving feeling...” – The Righteous Brothers It’s Valentine’s Day, which means it’s the perfect time to be thinking about folks who are near and dear to...
What do football and marketing have in common? You may be scratching your head trying to drum up an answer. Sometimes, the best way to get into the marketing groove and to learn is to relate it to something you’re...
The Big Game is coming up, and whether you’re attending a party or hosting one yourself, the last thing you want on your mind is work. But when it comes to digital marketing, it’s difficult to take any time off, even...
There's no doubt about it. Social media has been an integral part of our personal lives for over a decade. But in a post-pandemic world, digital communities have become even more substantial and impactful, especially across social platforms. Across Facebook, TikTok,...
At the end of each year, Spotify Wrapped is always trending and in conversations throughout the social media landscape. Spotify has managed to develop an annual tradition that people love, and they're even beating Apple at their own game. This...
The digital age has been upon us for quite some time now, but there are many small businesses that are still way behind. Long ago are the days when you wanted to have print ads in the phonebook or to...
If there’s one thing we know about digital marketing, it’s that it’s always changing. Each year, new trends emerge that lay the foundation for both the long and short-term future of marketing; and after a year as unpredictable and tumultuous...
Doesn’t it seem like there is a social media holiday for just about everything? Well, you’re right. There is! And even though many of these “holidays” may not apply to your brand or business, you don’t want to miss out on...
If you haven’t already heard the news, let us fill you in: On June 30th, Head of Instagram, Adam Mosseri, announced some BIG changes for the social media platform: “We’re no longer just a square photo-sharing app. At Instagram we’re always...
Love it or hate it, it’s impossible to ignore the impact that social media has had on the modern world. With more than 50% of the world’s population having a social media account, it has completely revolutionized the way that...
Today, we’re taking it back to the basics and breaking down the latest version of Instagram for you! If you’re looking for specific information on scheduling your Instagram posts with DirectLync, click here. Let’s jump in! The basics Here's a brief rundown updated Instagram app...
Content Creation for Beginners: A Quick Tip Guide This is our no-nonsense, quick-tip guide for beginner content creators. Let’s get started! What is content? Content is anything a customer or lead can see as it pertains to a particular brand: words; videos; pictures...
We know we’re a digital marketing platform, but we have to provide some fun, light hearted content once in a while! Something that you may know about us is that we’re big beer drinkers over here-- we actually have quite a few friends...
We originally set out to tell you about all the new social networking platforms dominating social media today but after our initial research, we were left with one question: Who knew there were so many social networking platforms!? Maybe it’s...
Doesn’t it seem like there is a social media holiday for just about everything? Well, you’re right. There is! And even though many of these “holidays” may not apply to your brand or business, you don’t want to miss out on...
It's now almost three months into the COVID-19 pandemic in the U.S., and businesses are starting to reopen with caution. I am sure you are thinking about what it will be like to open your business in this “new” world. These unprecedented times...
So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to invest your marketing dollars, but are you calculating if the effort you spent writing the content, designing...
There’s no hiding the fact that most businesses are going through hard times right now. Every business is having to adjust the way they do business; and unfortunately, it calls for changes in content as well. So, remember that social media content strategy...
Have you heard about this new trending platform called TikTok? To give you a preview of what the general public knows about TikTok, I asked a coworker yesterday what he thought TikTok was. He replied, “It’s that lip-syncing thing, right?” I'm...
Are you using Pinterest for your business? Some of you might say yes, and some might say no. And that’s ok because Pinterest isn’t for everyone. I know you may be thinking, “Promote my business on Pinterest? I don’t know if that's right...
Is it only me, or do you also use Google to find locations, phone numbers, hours, websites, and every other piece of information you need to know about local businesses? For a business to get recognized and be reliable, they need to be...
PSA: If you own or manage a small business, you need to read this! Digital marketing is essential to a small business! It allows you to spread brand awareness, connect with contacts, build a brand, and so much more. That may sound...
It’s 6:00 a.m. You wake up and walk into your kitchen. You know it is going to be a long day in the office, so you click a button that brews you a hot cup of coffee to kick-off your...
When you think of starting a business, creating a marketing plan, or building a content strategy, Reddit isn’t usually the first platform that comes to mind. People often forget about Reddit as a social media platform because it’s so different...
If you didn’t know by now, social media is a necessity in marketing strategies. Social media is such a massive part of brands – their message, voice, and a way of communication. Strong business pages on social have an engaged audience and generate leads faster...
Imagine trying to market your product or service to everyone in the world. Sounds crazy, right? The money, the manpower, the creative process that would go behind a marketing plan of that size would be overwhelming. Not my cup of tea...
It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving force of the holiday season, especially their marketing teams. Without marketing, you wouldn’t know that your nephew...
I have been trying to wrap my head around this for a while now. I understand their reasoning but do they know it is going to change everything? Instagram hiding likes… It just… is… ah, I don’t know. I need to...
“Really, Instagram? You’re telling me I should be marketing my small business on Instagram?” The answer is yes, and it’s going to keep being yes. Whether you are selling to other businesses or consumers, Instagram is an important way for businesses...
Facebook Business Pages are designed for businesses to access all the features of targeting their audience in a digital space. Facebook, the world’s largest social media network, has many opportunities for small businesses to connect with their audience. Facebook is...
Surprise! Instagram isn’t just for teenage kids who post pictures and compete about who gets the most likes. Let the businesses join in on the competition too! Instagram is useful in so many more ways than just posting scenery pics from your...
Emoji. Is it a dance move? Is it a marketing platform for companies to use? Neither! In 1998, emojis were created to represent the first language born to the digital world, designed to add an emotional nuance to otherwise flat text. We all see...
Most small businesses have a website. Whether you built it yourself or used an agency, your website should be a consistent source of leads for your business. The goal isn’t just to have an online presence but to have a...
DirectLync's social media module helps you save time and increase efficiency by planning, scheduling, and managing your social media all in one place. You can also gain insights into your performance without having to log into each of your social...
In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purchasing power!). As a social media manager, I instantly see countless creative opportunities to engage...
There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creating your online presence can be extremely overwhelming, especially when you are first starting your business....
If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just as individuals can have profile pages, you can have a company page. Think...
Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution. Now we see it everywhere online. While people may like to hashtag...
When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social media and networking site targets professionals that are looking to connect and leverage their potential with businesses and...
Consumers nowadays are not going to put up with your bs (business shortcuts 😂). As a business, your priority is your customers, and your job is to satisfy their wants and needs. But guess what? Your competitors are doing so too. We understand...
Your blog is a powerful and valuable marketing tool. You use it to connect with your audience, build brand awareness, showcase your expertise, and generate interest in your company. Your blog should be engaging, deliver value to your reader, and...
Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whether that's caring for animals, fighting diseases, or housing the homeless. These organizations need to act and spend wisely...
Videos are excellent tools to help businesses tell their story. Facebook gets most of the attention when it comes to social media, but you should seriously also consider using YouTube for your marketing efforts. More than 30 million people visit YouTube each...
What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital reputation is just as important as any other aspect of your business. And it's not always...
Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for financial support. Also, most nonprofits are typically understaffed, making it hard to focus on every area. We are here...
