DirectLync Insights

Blogs, lessons, and resources grow knowledge and empower success

New digital marketing content about email marketing, social media, audience management, strategy & more added weekly!

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How to Create a Strategy for a Multi-channel Campaign

Read Time: 2 minutes

How to Create a Strategy for a Multi-Channel Campaign   One of the best ways to maximize your marketing reach is a multi-channel campaign. Think of multi-channel marketing campaigns as an “all hands on deck” effort to get a specific message out...

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2023 Digital Marketing Trends

Read Time: 8 minutes

It feels like everything has developed quickly this year; politics are in turmoil, social media networks are changing in front of our eyes, and the remote working landscape continues to evolve. Digital marketing has been no different. Opportunities to build...

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5 Content Ideas for Professional Service Firms

Read Time: 6 minutes

Long gone are the days when professional service firms, including attorneys, architects, engineers, and financial advisors, relied on word-of-mouth to attract new clients. Today’s professional service companies are harnessing the power of content marketing to cultivate leads, build trust, and...

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7 Steps To Building A Winning Content Strategy

Read Time: 10 minutes

Podcasts. Videos. Blogs. Case Studies. Content comes in many forms these days — it has come a long way from the age of newspapers and magazines. No one can deny the importance of content marketing for businesses. According to Content Marketing...

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Content Marketing Defined in 200 Words

Read Time: 5 minutes

There seems to be a lot of buzzwords thrown around by marketing professionals these days. From “CX” and “bounce rate” to “A/B testing” and “customer journey,” it can be tough for savvy marketers to keep up with the ever-evolving industry...

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The Pros and Cons of a Twitter Edit Button

Read Time: 10 minutes

Ever since Elon Musk announced his plans to buy Twitter, the platform’s users have been filled with hope that we may finally get the fabled Twitter edit button. Since the launch of Twitter, this has been the number one feature...

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How The Pandemic Has Changed The Way We View Professionalism

Read Time: 10 minutes

March 2020.  It was the middle of the workday when we received communication that we would be working from home for at least the next week as the Coronavirus (not yet a pandemic) was slowly but surely wreaking havoc across the...

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How To Address Burnout At Work

Read Time: 8 minutes

Burnout has become more common in recent years, and the pandemic has only made the problem worse for many people. Originally, burnout was starting to become something that many millennials were talking about. One book that really brought this problem...

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Defining Your Brand Pillars

Read Time: 8 minutes

Brand pillars are the core values and characteristics of your brand. They are what you want the world to see when they think of or interact with your brand – whether that means customers, stakeholders, or employees.  When you put it...

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How Do I Define My Brand?

Read Time: 4 minutes

What is your brand, anyway? It’s more than just the colors you use or your slogan – although that is an important part of branding. But your brand goes far deeper than that. At its core, branding is about how...


Do I Need A Brand If I'm A Small Business?

Read Time: 4 minutes

As a small business, you have a lot of things on your plate. It’s understandable that branding might not be a top priority — especially if you’ve heard small businesses don’t need a brand. However, this concept is actually untrue. Small...


Branding Explained in 300 Words

Read Time: 1 minutes

Branding. Brand management. Defining your brand. These are popular terms in the marketing industry today. But they aren’t just buzzwords. Branding is absolutely essential to the success of your business. Wondering what this word actually means? Read on for a...


How To Track Your Progress and Goals

Read Time: 3 minutes

If you’re struggling to reach your marketing goals, it could be because you aren’t tracking your progress. Tracking your marketing is important because it gives you a feel for your progress. And when you know where things stand, you’ll be able...

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Framework of Digital Marketing For Small Businesses

Read Time: 10 minutes

As a small business owner, setting up the right digital marketing strategies can be a bit overwhelming. But fear not, we have you covered.  In this article, we will cover everything about developing a marketing strategy for your business.  Let's dive in!  1....

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Setting Up Digital Marketing SMART Goals As a Small Business

Read Time: 4 minutes

It’s essential for digital marketers to have goals. Setting goals can trigger new behaviors, align your focus, and sustain both your personal and professional velocity. While analytics clearly show you what needs to be enhanced in your marketing efforts, goal...

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Marketing Dictionary 101 - All the Terms You Need To Know

Read Time: 11 minutes

Are you overwhelmed with all the marketing mumbo jumbo and acronyms like PPC, ROI, CTR, or CTA?  Well, so was I.  To make it easier for you, I came up with this glossary of all the terms and acronyms that were a...


3 Reasons To Start With Strategy

Read Time: 3 minutes

When you’re at the helm of a business, it can be tempting to jump right in and skip the strategy and planning phase. By nature, you want to get things done – and while that’s a fantastic quality to have...

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5 Ways To Empower Your Creative Side as a Digital Marketer

Read Time: 4 minutes

Have you ever spent an unspeakable amount of time looking at a blank document hoping something will click?  Because same (and I am not even embarrassed to admit it).  Coming up with ideas is hard and what’s harder is to feel good...

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Reality of Digital Marketing for Small Business Owners

Read Time: 6 minutes

You might have come across hot takes about how to exponentially grow your business in just a couple of weeks, how to get 100k people visiting your website every month, and how to grow your small business to a multi-million...


7 Valentine's Day Marketing Campaigns That Give Us Heart Eyes

Read Time: 3 minutes

How much money do you spend on Valentine’s Day gifts? If you’re like most American consumers, you’re projected to spend a total of $175.41 this year. That number makes it clear that marketers should be asking a different question: How...


14 Easy Ways to Fall in Love with Your Content Creation Strategy

Read Time: 8 minutes

“You’re trying hard not to show it, but baby, baby I know it… You’ve lost that loving feeling...” – The Righteous Brothers It’s Valentine’s Day, which means it’s the perfect time to be thinking about folks who are near and dear to...


Market Like the Pros. Which NFL Star Are You?

Read Time: 4 minutes

What do football and marketing have in common? You may be scratching your head trying to drum up an answer. Sometimes, the best way to get into the marketing groove and to learn is to relate it to something you’re...


How To Make The Monday After The Big Game a Breeze

Read Time: 5 minutes

The Big Game is coming up, and whether you’re attending a party or hosting one yourself, the last thing you want on your mind is work. But when it comes to digital marketing, it’s difficult to take any time off, even...


Top 5 Social Media Trends Entrepreneurs Should Prepare for in 2022

Read Time: 4 minutes

There's no doubt about it. Social media has been an integral part of our personal lives for over a decade. But in a post-pandemic world, digital communities have become even more substantial and impactful, especially across social platforms. Across Facebook, TikTok,...


Spotify Wrapped: 5 Key Takeaways For Your Small Business

Read Time: 5 minutes

At the end of each year, Spotify Wrapped is always trending and in conversations throughout the social media landscape. Spotify has managed to develop an annual tradition that people love, and they're even beating Apple at their own game. This...

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What Does Digital Marketing Look Like In 2022?

Read Time: 7 minutes

If there’s one thing we know about digital marketing, it’s that it’s always changing. Each year, new trends emerge that lay the foundation for both the long and short-term future of marketing; and after a year as unpredictable and tumultuous...


2022 Social Media Holiday Calendar

Read Time: 12 minutes

Doesn’t it seem like there is a social media holiday for just about everything? Well, you’re right. There is! And even though many of these “holidays” may not apply to your brand or business, you don’t want to miss out on...


Instagram Hints At Big Changes As They Shift Focus To Video

Read Time: 5 minutes

If you haven’t already heard the news, let us fill you in:    On June 30th, Head of Instagram, Adam Mosseri, announced some BIG changes for the social media platform: “We’re no longer just a square photo-sharing app. At Instagram we’re always...

Social Media History

Scrolling Down Memory Lane: A Brief History of Social Media

Read Time: 9 minutes

Love it or hate it, it’s impossible to ignore the impact that social media has had on the modern world. With more than 50% of the world’s population having a social media account, it has completely revolutionized the way that...


Back To The Basics: Breaking Down Instagram

Read Time: 7 minutes

Today, we’re taking it back to the basics and breaking down the latest version of Instagram for you! If you’re looking for specific information on scheduling your Instagram posts with DirectLync, click here. Let’s jump in!   The basics Here's a brief rundown updated Instagram app...

Content Creation

Content Creation for Beginners: A Quick Tip Guide

Read Time: 8 minutes

Content Creation for Beginners: A Quick Tip Guide This is our no-nonsense, quick-tip guide for beginner content creators. Let’s get started! What is content?  Content is anything a customer or lead can see as it pertains to a particular brand: words; videos; pictures...


What does your beer preference say about you?

Read Time: 4 minutes

We know we’re a digital marketing platform, but we have to provide some fun, light hearted content once in a while! Something that you may know about us is that we’re big beer drinkers over here-- we actually have quite a few friends...

Social Platforms To Keep Your Eyes On

Social Media Platforms To Keep Your Eye On

Read Time: 11 minutes

We originally set out to tell you about all the new social networking platforms dominating social media today but after our initial research, we were left with one question: Who knew there were so many social networking platforms!? Maybe it’s...


2021 Social Media Holiday Calendar

Read Time: 12 minutes

Doesn’t it seem like there is a social media holiday for just about everything? Well, you’re right. There is! And even though many of these “holidays” may not apply to your brand or business, you don’t want to miss out on...

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23 Digital Marketing KPIs You Need to Measure

Read Time: 13 minutes

So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to invest your marketing dollars, but are you calculating if the effort you spent writing the content, designing...

Social Media & Covid-19: How to Communicate During a Crisis

How to Navigate Communication on Social Media During COVID-19

Read Time: 7 minutes

There’s no hiding the fact that most businesses are going through hard times right now. Every business is having to adjust the way they do business; and unfortunately, it calls for changes in content as well. So, remember that social media content strategy...

TikTok for Small Businesses

How to Use TikTok for Small Businesses

Read Time: 10 minutes

Have you heard about this new trending platform called TikTok?  To give you a preview of what the general public knows about TikTok, I asked a coworker yesterday what he thought TikTok was. He replied, “It’s that lip-syncing thing, right?” I'm...

Google My Business

How to Set Up a Google My Business Profile for Success

Read Time: 12 minutes

Is it only me, or do you also use Google to find locations, phone numbers, hours, websites, and every other piece of information you need to know about local businesses?  For a business to get recognized and be reliable, they need to be...

Digital Marketing Techniques

Top Digital Marketing Trends of 2020

Read Time: 9 minutes

It’s 6:00 a.m. You wake up and walk into your kitchen. You know it is going to be a long day in the office, so you click a button that brews you a hot cup of coffee to kick-off your...

Reddit For Your Small Business

The Ultimate Way to Use Reddit For Your Small Business

Read Time: 4 minutes

When you think of starting a business, creating a marketing plan, or building a content strategy, Reddit isn’t usually the first platform that comes to mind. People often forget about Reddit as a social media platform because it’s so different...

Social Media Marketing

Social Media Marketing: Does Time Really Matter?

Read Time: 6 minutes

If you didn’t know by now, social media is a necessity in marketing strategies. Social media is such a massive part of brands – their message, voice, and a way of communication. Strong business pages on social have an engaged audience and generate leads faster...

Identifying Your Target Market

How to Identify Your Target Market

Read Time: 9 minutes

Imagine trying to market your product or service to everyone in the world. Sounds crazy, right? The money, the manpower, the creative process that would go behind a marketing plan of that size would be overwhelming. Not my cup of tea...

Holiday Marketing Efforts

How to Plan Your 2019 Holiday Campaign

Read Time: 13 minutes

It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving force of the holiday season, especially their marketing teams. Without marketing, you wouldn’t know that your nephew...

Instagram Strategy

Instagram is Hiding Likes: Use it to Your Advantage

Read Time: 6 minutes

I have been trying to wrap my head around this for a while now. I understand their reasoning but do they know it is going to change everything? Instagram hiding likes… It just… is… ah, I don’t know. I need to...

Ways to Jumpstart Your Instagram Branding

12 Tips on How to Build a Brand on Instagram

Read Time: 8 minutes

“Really, Instagram? You’re telling me I should be marketing my small business on Instagram?”  The answer is yes, and it’s going to keep being yes. Whether you are selling to other businesses or consumers, Instagram is an important way for businesses...

Facebook for small businesses

Let's Make Your Life Easier with Facebook's Newest Tools

Read Time: 6 minutes

Facebook Business Pages are designed for businesses to access all the features of targeting their audience in a digital space. Facebook, the world’s largest social media network, has many opportunities for small businesses to connect with their audience. Facebook is...

Instagram: Winning Strategies to Grow Your Small Business

5 Instagram Hacks to Increase Engagement for Your Small Business

Read Time: 11 minutes

Surprise! Instagram isn’t just for teenage kids who post pictures and compete about who gets the most likes. Let the businesses join in on the competition too!  Instagram is useful in so many more ways than just posting scenery pics from your...


5 Reasons Why Emojis are a Marketer's Best Friend

Read Time: 7 minutes

Emoji. Is it a dance move? Is it a marketing platform for companies to use? Neither! In 1998, emojis were created to represent the first language born to the digital world, designed to add an emotional nuance to otherwise flat text. We all see...

Social Media in DirectLync

Get to Know: Social Media in DirectLync

Read Time: 2 minutes

DirectLync's social media module helps you save time and increase efficiency by planning, scheduling, and managing your social media all in one place. You can also gain insights into your performance without having to log into each of your social...

User Generated Content (UGC)

Buzzword Breakdown: User Generated Content (UGC)

Read Time: 5 minutes

In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purchasing power!). As a social media manager, I instantly see countless creative opportunities to engage...

Social Media Channels

Which Social Media Channels are Right for You?

Read Time: 6 minutes

There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creating your online presence can be extremely overwhelming, especially when you are first starting your business....

LinkedIn Page for Lead Generation

6 Ways to Build a LinkedIn Page for Lead Generation

Read Time: 3 minutes

If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just as individuals can have profile pages, you can have a company page.  Think...

Hashtag Best Practices

3 Hashtag Best Practices to Start Using Now

Read Time: 3 minutes

Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution. Now we see it everywhere online. While people may like to hashtag...

LinkedIn To Grow Your Business

How To Use LinkedIn To Grow Your Business

Read Time: 3 minutes

When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social media and networking site targets professionals that are looking to connect and leverage their potential with businesses and...

Reach potential customers

4 Reasons You're Losing Customers To Your Competition

Read Time: 7 minutes

Consumers nowadays are not going to put up with your bs (business shortcuts ðŸ˜‚). As a business, your priority is your customers, and your job is to satisfy their wants and needs. But guess what? Your competitors are doing so too. We understand...

Tips & Tools To Write A Good Blog Post

6 Tips for Writing a Better Blog

Read Time: 4 minutes

Your blog is a powerful and valuable marketing tool. You use it to connect with your audience, build brand awareness, showcase your expertise, and generate interest in your company. Your blog should be engaging, deliver value to your reader, and...

Most Bang for Their Limited Bucks

How Non-profits Can Get The Most Bang for Their Limited Bucks

Read Time: 2 minutes

Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whether that's caring for animals, fighting diseases, or housing the homeless. These organizations need to act and spend wisely...

Small Businesses Need to Start Using YouTube

Why Small Businesses Need to Start Using YouTube

Read Time: 3 minutes

Videos are excellent tools to help businesses tell their story.   Facebook gets most of the attention when it comes to social media, but you should seriously also consider using YouTube for your marketing efforts.  More than 30 million people visit YouTube each...

Strategies to Manage Your Online Reputation

3 Strategies to Manage Your Online Reputation

Read Time: 4 minutes

What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital reputation is just as important as any other aspect of your business. And it's not always...

Marketing Tips for Nonprofit Businesses

5 Marketing Tips for Nonprofit Businesses

Read Time: 3 minutes

Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for financial support. Also, most nonprofits are typically understaffed, making it hard to focus on every area. We are here...