DirectLync Blog

Bringing you the inside scoop on all things digital marketing.

National Entrepreneurs' Day
Read Time: 6 minutes

Today is National Entrepreneurs’ Day. It’s the day that we celebrate all the entrepreneurs that we work for, look up to, and even aspire to be. National Entrepreneurs’ Day is a day w...

Today is National Entrepreneurs’ Day. It’s the day that we celebrate all the entrepreneurs that we work for, look up to, and even asp...

Social Media Marketing: Does Time Really Matter?
Read Time: 6 minutes

If you didn’t know by now, social media is a necessity in marketing strategies. Social media is such a massive part of brands – their message, voice, and a way of...

If you didn’t know by now, social media is a necessity in marketing strategies. Social media is such a massive par...

How to Identify Your Target Market
Read Time: 9 minutes

Imagine trying to market your product or service to everyone in the world. Sounds crazy, right? The money, the manpower, the creative process that would go behind a marketing plan of that size. N...

Imagine trying to market your product or service to everyone in the world. Sounds crazy, right? The money, the manpower, the creative proces...

How to Plan Your 2019 Holiday Campaign
Read Time: 13 minutes

It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving force of the holiday season, especially their marketing te...

It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving for...

How to Create Your Marketing Plan
Read Time: 9 minutes

Marketing is all about first impressions. For instance, Person 1 and Person 2 walk into a bar. Person 1 introduces themselves and talks your ear off all night. Person 2 kindly pulls out a seat for you...

Marketing is all about first impressions. For instance, Person 1 and Person 2 walk into a bar. Person 1 introduces themselves and talks your ear...

Instagram is Hiding Likes: Use it to Your Advantage
Read Time: 6 minutes

I have been trying to wrap my head around this for a while now. I understand their reasoning but do they know it is going to change everything? Instagram hiding likes… It just… is&h...

I have been trying to wrap my head around this for a while now. I understand their reasoning but do they know it is going to change everything?&n...

12 Tips on How to Build a Brand on Instagram
Read Time: 8 minutes

“Really, Instagram? You’re telling me I should be marketing my small business on Instagram?”  The answer is yes, and it’s going to keep being yes. Whether you are selli...

“Really, Instagram? You’re telling me I should be marketing my small business on Instagram?”  The answer is yes, and it...

Let's Make Your Life Easier with Facebook's Newest Tools
Read Time: 6 minutes

Facebook Business Pages are designed for businesses to access all the features of targeting their audience in a digital space. Facebook, the world’s largest social media network, has many opport...

Facebook Business Pages are designed for businesses to access all the features of targeting their audience in a digital space. Facebook, the worl...

5 Instagram Hacks for Your Small Business
Read Time: 9 minutes

Surprise! Instagram isn’t just for teenage kids who post pictures and compete about who gets the most likes. Let the businesses join in on the competition too!  Instagram is useful in...

Surprise! Instagram isn’t just for teenage kids who post pictures and compete about who gets the most likes. Let the businesses join in...

5 Reasons Why Emojis are a Marketer's Best Friend
Read Time: 7 minutes

Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born of the digital world, designed to add an emotional nuanc...

Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born o...

Buzzword Breakdown: User Generated Content (UGC)
Read Time: 5 minutes

In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purchasing power!). As a social media manager, I instantly se...

In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purcha...

Which Social Media Channels are Right for You?
Read Time: 6 minutes

There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creating your online presence can be extremely overwhelming, e...

There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creatin...

6 Ways to Build a LinkedIn Page for Lead Generation
Read Time: 3 minutes

If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just as individuals can have profile pages, you can have a co...

If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just a...

3 Hashtag Best Practices to Start Using Now
Read Time: 3 minutes

Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution. Now we see it everywhere online. While people may like...

Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution....

How To Use LinkedIn To Grow Your Business
Read Time: 3 minutes

When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social media and networking site targets professionals that are l...

When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social med...

How Non-profits Can Get The Most Bang for Their Limited Bucks
Read Time: 2 minutes

Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whether that's caring for animals, fighting diseases,...

Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whe...

Why Small Businesses Need to Start Using YouTube
Read Time: 3 minutes

Videos are excellent tools to help businesses tell their story.   Facebook gets most of the attention when it comes to social media, but you should seriously also consider using YouTube f...

Videos are excellent tools to help businesses tell their story.   Facebook gets most of the attention when it comes to social media,...

3 Strategies to Manage Your Online Reputation
Read Time: 4 minutes

What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital reputation is just as important as any other aspect of...

What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital...

5 Marketing Tips for Nonprofit Businesses
Read Time: 3 minutes

Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for financial support. Also, most nonprofits are typically...

Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for...

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