DirectLync Insights

Blogs, lessons, and resources grow knowledge and empower success

New digital marketing content about email marketing, social media, audience management, strategy & more added weekly!

blog image (7)

How To Address Burnout At Work

Read Time: 8 minutes

Burnout has become more common in recent years, and the pandemic has only made the problem worse for many people. Originally, burnout was starting to become something that many millennials were talking about. One book that really brought this problem...

blog image (6)

Defining Your Brand Pillars

Read Time: 8 minutes

Brand pillars are the core values and characteristics of your brand. They are what you want the world to see when they think of or interact with your brand – whether that means customers, stakeholders, or employees.  When you put it...

blog image (3)

How Do I Define My Brand?

Read Time: 4 minutes

What is your brand, anyway? It’s more than just the colors you use or your slogan – although that is an important part of branding. But your brand goes far deeper than that. At its core, branding is about how...


Do I Need A Brand If I'm A Small Business?

Read Time: 4 minutes

As a small business, you have a lot of things on your plate. It’s understandable that branding might not be a top priority — especially if you’ve heard small businesses don’t need a brand. However, this concept is actually untrue. Small...


Branding Explained in 300 Words

Read Time: 1 minutes

Branding. Brand management. Defining your brand. These are popular terms in the marketing industry today. But they aren’t just buzzwords. Branding is absolutely essential to the success of your business. Wondering what this word actually means? Read on for a...


How To Track Your Progress and Goals

Read Time: 3 minutes

If you’re struggling to reach your marketing goals, it could be because you aren’t tracking your progress. Tracking your marketing is important because it gives you a feel for your progress. And when you know where things stand, you’ll be able...

Inforgraphic image of a person sitting on a desk using a computer with highlights of the ideas they are thinking of

Framework of Digital Marketing For Small Businesses

Read Time: 10 minutes

As a small business owner, setting up the right digital marketing strategies can be a bit overwhelming. But fear not, we have you covered.  In this article, we will cover everything about developing a marketing strategy for your business.  Let's dive in!  1....

SMART goals- Blog Image

Setting Up Digital Marketing SMART Goals As a Small Business

Read Time: 4 minutes

It’s essential for digital marketers to have goals. Setting goals can trigger new behaviors, align your focus, and sustain both your personal and professional velocity. While analytics clearly show you what needs to be enhanced in your marketing efforts, goal...

digital marketing dictionary (1)

Marketing Dictionary 101 - All the Terms You Need To Know

Read Time: 11 minutes

Are you overwhelmed with all the marketing mumbo jumbo and acronyms like PPC, ROI, CTR, or CTA?  Well, so was I.  To make it easier for you, I came up with this glossary of all the terms and acronyms that were a...


3 Reasons To Start With Strategy

Read Time: 3 minutes

When you’re at the helm of a business, it can be tempting to jump right in and skip the strategy and planning phase. By nature, you want to get things done – and while that’s a fantastic quality to have...

Empower-Blog Image

5 Ways To Empower Your Creative Side as a Digital Marketer

Read Time: 4 minutes

Have you ever spent an unspeakable amount of time looking at a blank document hoping something will click?  Because same (and I am not even embarrassed to admit it).  Coming up with ideas is hard and what’s harder is to feel good...

CRM in DirectLync

Get to Know: CRM in DirectLync

Read Time: 4 minutes

CRM stands for Customer Relationship Management. A CRM software system is used to increase sales by improving business relationships. CRM software enhances customer relationships by managing customer interactions, tracking contacts from lead to revenue, streamlining processes, and managing sales opportunities.  In DirectLync’s CRM...

Holiday & Winter Templates

Holiday & Winter Templates

Read Time: 2 minutes

It’s that time of the year where all the holidays hit us all at once. Does anyone else feel like October, November, and December are smushed into one long month? For instance, I see people dressing up as Christmas character...

Mastering DirectLync Platform

10 Steps to Mastering DirectLync

Read Time: 26 seconds

Congratulations, the hardest part is over! You’ve found a digital marketing platform that allows you to manage your everyday sales and marketing tools in one place. DirectLync brings it all together to save you time and make your life easier....

crm-head 2

Introducing CRM in DirectLync

Read Time: 5 minutes

Summer brought us tans and vacations. Fall brings us pumpkin spice and football. Seasons come to an end, but DirectLync does not! We are coming to you with some big news.  Drum roll, please ðŸ¥… Welcome, CRM!  CRM stands for Customer Relationship Management and is...

Fall Templates

Fall Templates

Read Time: 2 minutes

At DirectLync, we love the Fall season because of the pumpkin patches, Haunted mansions, great shopping deals, the fall weather, and so much more. With that in mind, we have created new seasonal email templates for you. We are excited...

Time-Based Email Automation

4 Ways to Start Using Time-Based Email Automation

Read Time: 5 minutes

Everyone knows about email marketing, but are they doing it the most efficient way? Email marketing is still one of the most common ways to reach your customers and leads directly; what if you make it even easier? Time-based email automation...

DirectLync Marketing & Sales Tool

8 Reasons Why Small Businesses Love DirectLync

Read Time: 8 minutes

“As a former small business owner, I recognize both the important role small businesses play in our economy and the broad universe of challenges that small business owners face in trying to make ends meet.” – Sue Kelly Your small business is...

Transition from Mailchimp to DirectLync

How to Transition from Mailchimp to DirectLync

Read Time: 3 minutes

You’ve decided you are ready to make the switch from your Mailchimp account to DirectLync. We are happy to have you! With your new account at DirectLync, you have access to an all-in-one marketing platform! You’ll have a more robust...

DirectLync's email marketing module

Get to Know: Email Marketing in DirectLync

Read Time: 3 minutes

Email marketing is a powerful marketing tool. DirectLync's email marketing module makes it easy to build and send eye-catching emails and even easier to analyze your results. Here is everything you need to know about our email marketing module!  View Your...

Transition from Constant Contact to DirectLync

How to Transition from Constant Contact to DirectLync

Read Time: 4 minutes

You’ve decided you are ready to make the switch from your Constant Contact account to DirectLync. We are happy to have you! With your new account at DirectLync, you have access to an all-in-one marketing platform! You'll have a more...

Social Media in DirectLync

Get to Know: Social Media in DirectLync

Read Time: 2 minutes

DirectLync's social media module helps you save time and increase efficiency by planning, scheduling, and managing your social media all in one place. You can also gain insights into your performance without having to log into each of your social...

Sales and Marketing Module

Get to Know: Reporting in DirectLync

Read Time: 1 minutes

The power of DirectLync is within your reporting module. By having all your tools in one place, you are able to get integrated insights into your sales and marketing. Here are some tips and tricks to help you get to...

DirectLync's contact manager

Get to Know: Contact Manager in DirectLync

Read Time: 2 minutes

Take the guessing game out of your sales strategy by keeping all your contacts and their information in one place! DirectLync's contact manager allows you to understand your contacts better and personalize conversations with them. Here is everything you need...

A/B Testing in Email Marketing

What is A/B Testing in Email Marketing?

Read Time: 7 minutes

If you are like me, you really want a green thumb but have trouble keeping plants alive. Recently, I bought two of the same plant and placed them in different areas of my home. I wanted to find the best...

DirectLync Digital marketing platform

DirectLync Shakes Up Small Business Marketing with New Digital Marketing Platform

Read Time: 2 minutes

PHILADELPHIA, April 23, 2019  -- Today, DirectLync announces the launch of its digital marketing platform for small and medium-sized businesses (SMBs). The platform's integrated approach to digital marketing brings together all the essential tools – contact management, email marketing, social media management, website CMS, and...