An all-in-one digital marketing & sales platform combining your most essential tools that can be used together or customized to your business' unique needs.
Build engaging campaigns in our seamless drag & drop editor.
Keep contacts organized & convert more leads to sales.
Quickly design forms to generate leads on your website.
Get more done when you automate key marketing functions.
Real-time data that drives smarter decision making.
An all-in-one digital marketing & sales platform combining your most essential tools that can be used together or customized to your business' unique needs.
Build engaging campaigns in our seamless drag & drop editor.
Keep contacts organized & convert more leads to sales.
Quickly design forms to generate leads on your website.
Get more done when you automate key marketing functions.
Real-time data that drives smarter decision making.
New digital marketing content about email marketing, social media, audience management, strategy & more added weekly!
There seems to be a lot of buzzwords thrown around by marketing professionals these days. From “CX” and “bounce rate” to “A/B testing” and “customer journey,” it can be tough for savvy marketers to keep up with the ever-evolving industry...
Measuring and evaluating performance should be part of any email campaign right from the very start. You want your emails to reach as many potential customers as possible, and convert into as many leads or sales as possible too. Properly analyzing...
Remember the days when all social media posts, emails, and message responses had to be manually typed out? A vacation without Wi-Fi? No chance! Even a sick team member or a busy day could throw a wrench into the works...
With over 320 billion emails sent daily in 2021, it's no surprise that email marketing is one of the top ways to reach your audience. According to Radicati, an average professional receives about 121 emails daily. That's a lot of emails. So,...
Let me start this article by sharing a common statistic — for every $1 invested in email marketing, companies get an ROI of $36. But that's not all. According to Statista, the email marketing revenue was $7.5 billion in 2020 and is...
When you receive an email from a business, what makes you more likely to open and read that email? Maybe the subject line mentions your city. Maybe the email features a product you recently viewed. Or perhaps the message shares several...
If you’re not already using email to market your small business, you should! Just 12.5% of consumers say they would make a purchase on social media — but 60% of consumers have made a purchase as the result of a...
If you’re like 64% of small businesses, you’re probably already using email marketing. This popular digital marketing channel is a great way to increase engagement and revenue among your customer base. But the best marketing methods are always evolving and changing....
Ever since Elon Musk announced his plans to buy Twitter, the platform’s users have been filled with hope that we may finally get the fabled Twitter edit button. Since the launch of Twitter, this has been the number one feature...
Instagram has undergone plenty of algorithm updates over the years, some of which have made it hard for content creators and small businesses to keep up with the changes. When Instagram hit our phones way back in 2010, it was much...
The last two years have been hard on everybody. People felt stressed out and were scared of all the unexpected developments thanks to the multiple variants of COVID-19. Working from home left people with the inability to switch off from work, and...
March 2020. It was the middle of the workday when we received communication that we would be working from home for at least the next week as the Coronavirus (not yet a pandemic) was slowly but surely wreaking havoc across the...
Burnout has become more common in recent years, and the pandemic has only made the problem worse for many people. Originally, burnout was starting to become something that many millennials were talking about. One book that really brought this problem...
Brand pillars are the core values and characteristics of your brand. They are what you want the world to see when they think of or interact with your brand – whether that means customers, stakeholders, or employees. When you put it...
Did you know that 77% of consumers buy from brands that share their values? To foster trust and loyalty with consumers, it’s essential to identify your business’s values and mission. But how can you sum up your brand’s beliefs into...
When I was first started my career as a marketer, I was so excited to have a job and was super motivated to work all hours to go above and beyond my responsibilities. It went well for a couple of months. And...
One of Twitter’s most controversial users has now become its owner. In a move that’s had everyone talking – and tweeting - the board of Twitter has agreed to a 44-billion-dollar takeover offer from billionaire and serial entrepreneur, Elon Musk....
What is your brand, anyway? It’s more than just the colors you use or your slogan – although that is an important part of branding. But your brand goes far deeper than that. At its core, branding is about how...
As a small business, you have a lot of things on your plate. It’s understandable that branding might not be a top priority — especially if you’ve heard small businesses don’t need a brand. However, this concept is actually untrue. Small...
Branding. Brand management. Defining your brand. These are popular terms in the marketing industry today. But they aren’t just buzzwords. Branding is absolutely essential to the success of your business. Wondering what this word actually means? Read on for a...
If you’re struggling to reach your marketing goals, it could be because you aren’t tracking your progress. Tracking your marketing is important because it gives you a feel for your progress. And when you know where things stand, you’ll be able...
As a small business owner, setting up the right digital marketing strategies can be a bit overwhelming. But fear not, we have you covered. In this article, we will cover everything about developing a marketing strategy for your business. Let's dive in! 1....
Developing an effective digital marketing strategy is no easy feat. But while building a successful strategy can sometimes be expensive and time-consuming, the end results are worth the wait. How can you pick the best marketing strategies when your business and the...
It’s essential for digital marketers to have goals. Setting goals can trigger new behaviors, align your focus, and sustain both your personal and professional velocity. While analytics clearly show you what needs to be enhanced in your marketing efforts, goal...
Are you overwhelmed with all the marketing mumbo jumbo and acronyms like PPC, ROI, CTR, or CTA? Well, so was I. To make it easier for you, I came up with this glossary of all the terms and acronyms that were a...
We’ve officially entered the month of March and that means warmer weather is just around the corner. While spring is the perfect time to clean your home, don’t let your small business fall to the wayside. With the end of Q1...
When you’re at the helm of a business, it can be tempting to jump right in and skip the strategy and planning phase. By nature, you want to get things done – and while that’s a fantastic quality to have...
March is Women's History Month, and we at DirectLync are celebrating it by putting the spotlight on the female marketing experts to follow on Twitter right now! Why Twitter, you ask? Twitter is a great platform to remain on top of all...
Have you ever spent an unspeakable amount of time looking at a blank document hoping something will click? Because same (and I am not even embarrassed to admit it). Coming up with ideas is hard and what’s harder is to feel good...
You might have come across hot takes about how to exponentially grow your business in just a couple of weeks, how to get 100k people visiting your website every month, and how to grow your small business to a multi-million...
The adoption of digital and information technologies has been incredibly fast. What started out as an email here and there - or maybe a Skype call to a faraway relative – has turned into a society where TikTok videos reign...
There’s a lot of content on the internet about digital marketing. If most of it confuses you, you aren’t alone. With terms like conversion rate optimization, net promoter score, and responsive design being thrown around, it’s no wonder that digital...
How much money do you spend on Valentine’s Day gifts? If you’re like most American consumers, you’re projected to spend a total of $175.41 this year. That number makes it clear that marketers should be asking a different question: How...
“You’re trying hard not to show it, but baby, baby I know it… You’ve lost that loving feeling...” – The Righteous Brothers It’s Valentine’s Day, which means it’s the perfect time to be thinking about folks who are near and dear to...
What do football and marketing have in common? You may be scratching your head trying to drum up an answer. Sometimes, the best way to get into the marketing groove and to learn is to relate it to something you’re...
The Big Game is coming up, and whether you’re attending a party or hosting one yourself, the last thing you want on your mind is work. But when it comes to digital marketing, it’s difficult to take any time off, even...
'I don't qualify for this job.' 'I am not experienced enough to talk on this topic.' 'People are going to figure out I don't know anything and I am just pretending.' Who here hasn't felt some self-doubt or unworthiness at some point in...
There's no doubt about it. Social media has been an integral part of our personal lives for over a decade. But in a post-pandemic world, digital communities have become even more substantial and impactful, especially across social platforms. Across Facebook, TikTok,...
At the end of each year, Spotify Wrapped is always trending and in conversations throughout the social media landscape. Spotify has managed to develop an annual tradition that people love, and they're even beating Apple at their own game. This...
The digital age has been upon us for quite some time now, but there are many small businesses that are still way behind. Long ago are the days when you wanted to have print ads in the phonebook or to...
If there’s one thing we know about digital marketing, it’s that it’s always changing. Each year, new trends emerge that lay the foundation for both the long and short-term future of marketing; and after a year as unpredictable and tumultuous...
Doesn’t it seem like there is a social media holiday for just about everything? Well, you’re right. There is! And even though many of these “holidays” may not apply to your brand or business, you don’t want to miss out on...
Small Business Saturday (SBS) is almost here! It was created by American Express, in 2010, as a way to encourage people to Shop Small and bring more holiday shopping to small businesses. On Nov 27th, 2021, we will be celebrating the 12th...
If you haven’t already heard the news, let us fill you in: On June 30th, Head of Instagram, Adam Mosseri, announced some BIG changes for the social media platform: “We’re no longer just a square photo-sharing app. At Instagram we’re always...
This August marks the 17th anniversary of National Black Business Month— a month dedicated to supporting, celebrating, and elevating black owned businesses while also highlighting various systematic issues that have contributed to the difficulties that black business owners can face...
Content Creation for Beginners: A Quick Tip Guide This is our no-nonsense, quick-tip guide for beginner content creators. Let’s get started! What is content? Content is anything a customer or lead can see as it pertains to a particular brand: words; videos; pictures...
Your website often serves as the central hub of your marketing, sales and communication strategies. Maintaining a fresh, up-to-date brand presence is integral to remaining relevant and competitive in your industry. Most of the time, it’s a potential customer or...
How has a chaotic year shaped many trends we’re seeing today? If there is one thing that we all can agree on, it’s this: a LOT has happened in the last 365+ days. In fact, so much has happened in the...
Converting a visitor to a customer is every marketer’s goal, but that feat is really only half the battle. Retaining those same customers requires consistent engagement like sending them email newsletters and offers that may span a few months or...
We are on the verge of a significant, maybe permanent shift in our social and work habits. The status quo has been dramatically disrupted, with everyone being encouraged to stay home during a period where the world attempts to combat...
CRM is a buzzword that you have probably heard a lot, especially if you are a business owner or salesperson. Both enterprise companies and small businesses use it to manage their sales. In fact, Capterra discovered that 65% of businesses...
As a small business, competition is fierce. We understand that standing out in front of your audience isn’t always the easiest, but it is a necessity to grow a business. Small businesses should be spending time on getting noticed by...
It's now almost three months into the COVID-19 pandemic in the U.S., and businesses are starting to reopen with caution. I am sure you are thinking about what it will be like to open your business in this “new” world. These unprecedented times...
Businesses are facing challenges like never before, especially the small business community. 54% of all small businesses in the U.S report they are closed or could close within the coming weeks. The Coronavirus is making a significant impact on small businesses everywhere, in...
So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to invest your marketing dollars, but are you calculating if the effort you spent writing the content, designing...
There’s no hiding the fact that most businesses are going through hard times right now. Every business is having to adjust the way they do business; and unfortunately, it calls for changes in content as well. So, remember that social media content strategy...
Small businesses across America are already feeling the financial repercussions from coronavirus restrictions. Millions of people are taking refuge from the virus outbreak by staying at home and avoiding unnecessary shopping trips. Unprecedented times call for changes in how we operate and...
How are you doing during the pandemic? We know it’s a scary time for everyone, affecting families' lives personally and professionally. At DirectLync, we are here to help you during this time of need. Since DirectLync is a Pennsylvania based company,...
Have you heard about this new trending platform called TikTok? To give you a preview of what the general public knows about TikTok, I asked a coworker yesterday what he thought TikTok was. He replied, “It’s that lip-syncing thing, right?” I'm...
Are you using Pinterest for your business? Some of you might say yes, and some might say no. And that’s ok because Pinterest isn’t for everyone. I know you may be thinking, “Promote my business on Pinterest? I don’t know if that's right...
Blogging is the new black. That may not flow as well as Orange Is the New Black, but oh well, I was trying to be trendy. After all, that is what blogging has become. As blogging gets more and more popular, every...
If you think Google is a mystery, you are not alone. Today, it’s easier than ever to perform a search from virtually anywhere, but understanding exactly how their algorithm, RankBrain, works is another story. Did you know that the first organic...
At DirectLync, our goal is to give our customers the tools they need to achieve their business goals. Whether your goal is to better connect with customers, build a digital presence, drive more sales, or all of the above, we...
For all the football fans out there, we know the NFL season can be stressful, but it’s always full of excitement. For instance, the Philadelphia Eagles showed me how one team can have some great wins and some painful losses...
Is it only me, or do you also use Google to find locations, phone numbers, hours, websites, and every other piece of information you need to know about local businesses? For a business to get recognized and be reliable, they need to be...
PSA: If you own or manage a small business, you need to read this! Digital marketing is essential to a small business! It allows you to spread brand awareness, connect with contacts, build a brand, and so much more. That may sound...
There are 3 people: you, the person next to you on the train, and that person’s best friend. You all are marketers and are in the search for an all-in-one marketing platform. All-in-one marketing platforms typically offer several digital marketing and sales...
Do you remember last week, when you googled, “What is a balloon?” Wait, that might have been me. Anyway, the first result that came up on Google was from Merriam Webster, which said (without actually clicking on the link), “balloon definition is a...
Your DirectLync stocking is full this holiday season! We decided to give you a few gifts of ways you can use DirectLync. Below we have pulled out some of our favorite DirectLync marketing tips and tricks! Gift #1 – How to...
It’s 6:00 a.m. You wake up and walk into your kitchen. You know it is going to be a long day in the office, so you click a button that brews you a hot cup of coffee to kick-off your...
When you think of starting a business, creating a marketing plan, or building a content strategy, Reddit isn’t usually the first platform that comes to mind. People often forget about Reddit as a social media platform because it’s so different...
It’s that time of the year where all the holidays hit us all at once. Does anyone else feel like October, November, and December are smushed into one long month? For instance, I see people dressing up as Christmas character...
Today is National Entrepreneurs’ Day. It’s the day that we celebrate all the entrepreneurs that we work for, look up to, and even aspire to be. National Entrepreneurs’ Day is a day when we honor entrepreneurs who work hard each...
Congratulations, the hardest part is over! You’ve found a digital marketing platform that allows you to manage your everyday sales and marketing tools in one place. DirectLync brings it all together to save you time and make your life easier....
You know that feeling when you walk into your favorite restaurant, and they know your name? I do, and I always appreciate it! It also reminds me that I probably go to that one place too often 🤦♀️. Receiving that...
If you didn’t know by now, social media is a necessity in marketing strategies. Social media is such a massive part of brands – their message, voice, and a way of communication. Strong business pages on social have an engaged audience and generate leads faster...
Imagine trying to market your product or service to everyone in the world. Sounds crazy, right? The money, the manpower, the creative process that would go behind a marketing plan of that size would be overwhelming. Not my cup of tea...
It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving force of the holiday season, especially their marketing teams. Without marketing, you wouldn’t know that your nephew...
Marketing is all about first impressions. For instance, Person 1 and Person 2 walk into a bar. Person 1 introduces themselves and talks your ear off all night. Person 2 kindly pulls out a seat for you, takes their time...
I have been trying to wrap my head around this for a while now. I understand their reasoning but do they know it is going to change everything? Instagram hiding likes… It just… is… ah, I don’t know. I need to...
“Really, Instagram? You’re telling me I should be marketing my small business on Instagram?” The answer is yes, and it’s going to keep being yes. Whether you are selling to other businesses or consumers, Instagram is an important way for businesses...
Marketing budgets aren’t limitless, but having a marketing plan helps you decide how to spend your marketing dollars responsibly. It isn't just creative ideas; it's continually posting on social and making your name know. In this blog, we are going to help...
“As a former small business owner, I recognize both the important role small businesses play in our economy and the broad universe of challenges that small business owners face in trying to make ends meet.” – Sue Kelly Your small business is...
“Hello There” “Last Day” “Don’t Miss Out!!!!” “Weekly News Report” Email subject lines like the above are boring and generic; don’t be afraid to be flashy. The first words your email recipient will see is the subject line. You could write...
Facebook Business Pages are designed for businesses to access all the features of targeting their audience in a digital space. Facebook, the world’s largest social media network, has many opportunities for small businesses to connect with their audience. Facebook is...
Surprise! Instagram isn’t just for teenage kids who post pictures and compete about who gets the most likes. Let the businesses join in on the competition too! Instagram is useful in so many more ways than just posting scenery pics from your...
Emoji. Is it a dance move? Is it a marketing platform for companies to use? Neither! In 1998, emojis were created to represent the first language born to the digital world, designed to add an emotional nuance to otherwise flat text. We all see...
Let's face it. You are a small business, and usually, budgets are somewhat tight. That’s okay! But, it's essential that you are investing your marketing dollars in strategies that you know will help grow your business. In this article, we’ll give...
Most small businesses have a website. Whether you built it yourself or used an agency, your website should be a consistent source of leads for your business. The goal isn’t just to have an online presence but to have a...
If you’re reading this article, chances are you’ve at least heard the term 'SEO.' In this session of Buzzword Breakdown, we’re diving in and exploring the basics of SEO, what it is, why it's important, and a few simple ways you...
In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purchasing power!). As a social media manager, I instantly see countless creative opportunities to engage...
PHILADELPHIA, April 23, 2019 -- Today, DirectLync announces the launch of its digital marketing platform for small and medium-sized businesses (SMBs). The platform's integrated approach to digital marketing brings together all the essential tools – contact management, email marketing, social media management, website CMS, and...
There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creating your online presence can be extremely overwhelming, especially when you are first starting your business....
Your website is extremely important. It may be more impactful on business than you think. 48% of people cited a website design as the number 1 factor in deciding the credibility of the business, and once you page loads, users form...
If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just as individuals can have profile pages, you can have a company page. Think...
Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution. Now we see it everywhere online. While people may like to hashtag...
Word-of-mouth referral is the original marketing channel and has been around for as long as our ancestors have been able to communicate. Every business generates customers through word-of-mouth referrals-some might not realize it while others rely on it as their...
Advertising on search engines is a great way to gain exposure for your business. When resourced properly, it can increase your brand awareness and, more importantly, your bottom line. While there are many advertising options to consider, here are some things...
When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social media and networking site targets professionals that are looking to connect and leverage their potential with businesses and...
Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audiences at such a low cost. There are several best practices to follow when trying to...
