At the end of each year, Spotify Wrapped is always trending and in conversations throughout the social media landscape. Spotify has managed to develop an annual tradition that people love, a...
At the end of each year, Spotify Wrapped is always trending and in conversations throughout the social media landscape. Spotify has managed to develop an annual tradition that people love, and they...
At the end of each year, Spotify Wrapped is always trending and in conversations throughout the social media landscape. Spotify has managed to de...
The digital age has been upon us for quite some time now, but there are many small businesses that are still way behind. Long ago are the days when you wanted to have print ads in the phonebook or to...
The digital age has been upon us for quite some time now, but there are many small businesses that are still way behind. Long ago are the days wh...
If there’s one thing we know about digital marketing, it’s that it’s always changing. Each year, new trends emerge that lay the foundation for both the long and short-term future of...
If there’s one thing we know about digital marketing, it’s that it’s always changing. Each year, new trends emerge that lay the...
Doesn’t it seem like there is a social media holiday for just about everything? Well, you’re right. There is! And even though many of these “holidays” may not apply to you...
Doesn’t it seem like there is a social media holiday for just about everything? Well, you’re right. There is! And even though ma...
Small Business Saturday (SBS) is almost here! It was created by American Express, in 2010, as a way to encourage people to Shop Small and bring more holiday shopping to small businesses. On No...
Small Business Saturday (SBS) is almost here! It was created by American Express, in 2010, as a way to encourage people to Shop Small and brin...
If you haven’t already heard the news, let us fill you in: On June 30th, Head of Instagram, Adam Mosseri, announced some BIG changes for the social media platform: “We&rsq...
If you haven’t already heard the news, let us fill you in: On June 30th, Head of Instagram, Adam Mosseri, announced some B...
This August marks the 17th anniversary of National Black Business Month— a month dedicated to supporting, celebrating, and elevating black owned businesses while also highlighting various system...
This August marks the 17th anniversary of National Black Business Month— a month dedicated to supporting, celebrating, and elevating black...
Content Creation for Beginners: A Quick Tip Guide This is our no-nonsense, quick-tip guide for beginner content creators. Let’s get started! What is content? Content is anything...
Content Creation for Beginners: A Quick Tip Guide This is our no-nonsense, quick-tip guide for beginner content creators. Let’s get star...
Your website often serves as the central hub of your marketing, sales and communication strategies. Maintaining a fresh, up-to-date brand presence is integral to remaining relevant and competitive in...
Your website often serves as the central hub of your marketing, sales and communication strategies. Maintaining a fresh, up-to-date brand presenc...
How has a chaotic year shaped many trends we’re seeing today? If there is one thing that we all can agree on, it’s this: a LOT has happened in the last 365+ days. In fact, so much has...
How has a chaotic year shaped many trends we’re seeing today? If there is one thing that we all can agree on, it’s this: a LOT h...
Converting a visitor to a customer is every marketer’s goal, but that feat is really only half the battle. Retaining those same customers requires consistent engagement like sending them email n...
Converting a visitor to a customer is every marketer’s goal, but that feat is really only half the battle. Retaining those same customers r...
We are on the verge of a significant, maybe permanent shift in our social and work habits. The status quo has been dramatically disrupted, with everyone being encouraged to stay home during a period w...
We are on the verge of a significant, maybe permanent shift in our social and work habits. The status quo has been dramatically disrupted, with e...
CRM is a buzzword that you have probably heard a lot, especially if you are a business owner or salesperson. Both enterprise companies and small businesses use it to manage their sales. In fact, Capte...
CRM is a buzzword that you have probably heard a lot, especially if you are a business owner or salesperson. Both enterprise companies and small...
As a small business, competition is fierce. We understand that standing out in front of your audience isn’t always the easiest, but it is a necessity to grow a business. Small businesses should...
As a small business, competition is fierce. We understand that standing out in front of your audience isn’t always the easiest, but it is a...
It's now almost three months into the COVID-19 pandemic in the U.S., and businesses are starting to reopen with caution. I am sure you are thinking about what it will be like to open you...
It's now almost three months into the COVID-19 pandemic in the U.S., and businesses are starting to reopen with caution. I am sure you a...
Businesses are facing challenges like never before, especially the small business community. 54% of all small businesses in the U.S report they are closed or could close within the coming weeks.&...
Businesses are facing challenges like never before, especially the small business community. 54% of all small businesses in the U.S report t...
So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to invest your marketing dollars, but are you calculating if t...
So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to inve...
There’s no hiding the fact that most businesses are going through hard times right now. Every business is having to adjust the way they do business; and unfortunately, it calls for&nbs...
There’s no hiding the fact that most businesses are going through hard times right now. Every business is having to adjust the way the...
Small businesses across America are already feeling the financial repercussions from coronavirus restrictions. Millions of people are taking refuge from the virus outbreak by staying at home and...
Small businesses across America are already feeling the financial repercussions from coronavirus restrictions. Millions of people are taking...
How are you doing during the pandemic? We know it’s a scary time for everyone, affecting families' lives personally and professionally. At DirectLync, we are here to help you during this tim...
How are you doing during the pandemic? We know it’s a scary time for everyone, affecting families' lives personally and professionally....
Have you heard about this new trending platform called TikTok? To give you a preview of what the general public knows about TikTok, I asked a coworker yesterday what he thought TikTok was. He...
Have you heard about this new trending platform called TikTok? To give you a preview of what the general public knows about TikTok, I as...
Are you using Pinterest for your business? Some of you might say yes, and some might say no. And that’s ok because Pinterest isn’t for everyone. I know you may be thinking...
Are you using Pinterest for your business? Some of you might say yes, and some might say no. And that’s ok because Pinterest isn&rs...
Blogging is the new black. That may not flow as well as Orange Is the New Black, but oh well, I was trying to be trendy. After all, that is what blogging has become. As blogging gets more...
Blogging is the new black. That may not flow as well as Orange Is the New Black, but oh well, I was trying to be trendy. After all, that is wh...
If you think Google is a mystery, you are not alone. Today, it’s easier than ever to perform a search from virtually anywhere, but understanding exactly how their algorithm, RankBrain, works is...
If you think Google is a mystery, you are not alone. Today, it’s easier than ever to perform a search from virtually anywhere, but understa...
For all the football fans out there, we know the NFL season can be stressful, but it’s always full of excitement. For instance, the Philadelphia Eagles showed me how one team can have some great...
For all the football fans out there, we know the NFL season can be stressful, but it’s always full of excitement. For instance, the Philade...
Is it only me, or do you also use Google to find locations, phone numbers, hours, websites, and every other piece of information you need to know about local businesses? For a busin...
Is it only me, or do you also use Google to find locations, phone numbers, hours, websites, and every other piece of information you ne...
PSA: If you own or manage a small business, you need to read this! Digital marketing is essential to a small business! It allows you to spread brand awareness, connect with contacts, build a...
PSA: If you own or manage a small business, you need to read this! Digital marketing is essential to a small business! It allows you to...
There are 3 people: you, the person next to you on the train, and that person’s best friend. You all are marketers and are in the search for an all-in-one marketing platform. All-in-one marke...
There are 3 people: you, the person next to you on the train, and that person’s best friend. You all are marketers and are in the search fo...
Do you remember last week, when you googled, “What is a balloon?” Wait, that might have been me. Anyway, the first result that came up on Google was from Merriam Webster, which...
Do you remember last week, when you googled, “What is a balloon?” Wait, that might have been me. Anyway, the first result that...
Your DirectLync stocking is full this holiday season! We decided to give you a few gifts of ways you can use DirectLync. Below we have pulled out some of our favorite DirectLync marketing tips and tri...
Your DirectLync stocking is full this holiday season! We decided to give you a few gifts of ways you can use DirectLync. Below we have pulled out...
It’s 6:00 a.m. You wake up and walk into your kitchen. You know it is going to be a long day in the office, so you click a button that brews you a hot cup of coffee to kick-off your day with ene...
It’s 6:00 a.m. You wake up and walk into your kitchen. You know it is going to be a long day in the office, so you click a button that brew...
When you think of starting a business, creating a marketing plan, or building a content strategy, Reddit isn’t usually the first platform that comes to mind. People often forget about Reddit as...
When you think of starting a business, creating a marketing plan, or building a content strategy, Reddit isn’t usually the first platform t...
It’s that time of the year where all the holidays hit us all at once. Does anyone else feel like October, November, and December are smushed into one long month? For instance, I see people dress...
It’s that time of the year where all the holidays hit us all at once. Does anyone else feel like October, November, and December are smushe...
Today is National Entrepreneurs’ Day. It’s the day that we celebrate all the entrepreneurs that we work for, look up to, and even aspire to be. National Entrepreneurs’ Day is a day w...
Today is National Entrepreneurs’ Day. It’s the day that we celebrate all the entrepreneurs that we work for, look up to, and even asp...
Congratulations, the hardest part is over! You’ve found a digital marketing platform that allows you to manage your everyday sales and marketing tools in one place. DirectLync brings it all toge...
Congratulations, the hardest part is over! You’ve found a digital marketing platform that allows you to manage your everyday sales and mark...
You know that feeling when you walk into your favorite restaurant, and they know your name? I do, and I always appreciate it! It also reminds me that I probably go to that one place too often 🤦...
You know that feeling when you walk into your favorite restaurant, and they know your name? I do, and I always appreciate it! It also reminds me...
If you didn’t know by now, social media is a necessity in marketing strategies. Social media is such a massive part of brands – their message, voice, and a way of...
If you didn’t know by now, social media is a necessity in marketing strategies. Social media is such a massive par...
Imagine trying to market your product or service to everyone in the world. Sounds crazy, right? The money, the manpower, the creative process that would go behind a marketing plan of that size wo...
Imagine trying to market your product or service to everyone in the world. Sounds crazy, right? The money, the manpower, the creative proces...
It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving force of the holiday season, especially their marketing te...
It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving for...
Marketing is all about first impressions. For instance, Person 1 and Person 2 walk into a bar. Person 1 introduces themselves and talks your ear off all night. Person 2 kindly pulls out a seat for you...
Marketing is all about first impressions. For instance, Person 1 and Person 2 walk into a bar. Person 1 introduces themselves and talks your ear...
I have been trying to wrap my head around this for a while now. I understand their reasoning but do they know it is going to change everything? Instagram hiding likes… It just… is&h...
I have been trying to wrap my head around this for a while now. I understand their reasoning but do they know it is going to change everything?&n...
“Really, Instagram? You’re telling me I should be marketing my small business on Instagram?” The answer is yes, and it’s going to keep being yes. Whether you are selli...
“Really, Instagram? You’re telling me I should be marketing my small business on Instagram?” The answer is yes, and it...
Marketing budgets aren’t limitless, but having a marketing plan helps you decide how to spend your marketing dollars responsibly. It isn't just creative ideas; it's continually...
Marketing budgets aren’t limitless, but having a marketing plan helps you decide how to spend your marketing dollars responsibly. It&n...
“As a former small business owner, I recognize both the important role small businesses play in our economy and the broad universe of challenges that small business owners face in trying to make...
“As a former small business owner, I recognize both the important role small businesses play in our economy and the broad universe of chall...
“Hello There” “Last Day” “Don’t Miss Out!!!!” “Weekly News Report” Email subject lines like the above are boring and generic; don’t...
“Hello There” “Last Day” “Don’t Miss Out!!!!” “Weekly News Report” Email subject l...
Facebook Business Pages are designed for businesses to access all the features of targeting their audience in a digital space. Facebook, the world’s largest social media network, has many opport...
Facebook Business Pages are designed for businesses to access all the features of targeting their audience in a digital space. Facebook, the worl...
Surprise! Instagram isn’t just for teenage kids who post pictures and compete about who gets the most likes. Let the businesses join in on the competition too! Instagram is useful in...
Surprise! Instagram isn’t just for teenage kids who post pictures and compete about who gets the most likes. Let the businesses join in...
Emoji. Is it a dance move? Is it a marketing platform for companies to use? Neither! In 1998, emojis were created to represent the first language born to the digital world, designed...
Emoji. Is it a dance move? Is it a marketing platform for companies to use? Neither! In 1998, emojis were created to represent...
Let's face it. You are a small business, and usually, budgets are somewhat tight. That’s okay! But, it's essential that you are investing your marketing dollars in strategies that you kn...
Let's face it. You are a small business, and usually, budgets are somewhat tight. That’s okay! But, it's essential that you are inv...
Most small businesses have a website. Whether you built it yourself or used an agency, your website should be a consistent source of leads for your business. The goal isn’t just to have an onlin...
Most small businesses have a website. Whether you built it yourself or used an agency, your website should be a consistent source of leads for yo...
If you’re reading this article, chances are you’ve at least heard the term 'SEO.' In this session of Buzzword Breakdown, we’re diving in and exploring the basics of SEO,...
If you’re reading this article, chances are you’ve at least heard the term 'SEO.' In this session of Buzzword Breakdown,...
In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purchasing power!). As a social media manager, I instantly se...
In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purcha...
PHILADELPHIA, April 23, 2019 -- Today, DirectLync announces the launch of its digital marketing platform for small and medium-sized businesses (SMBs). The platform's...
PHILADELPHIA, April 23, 2019 -- Today, DirectLync announces the launch of its digital marketing platform for small...
There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creating your online presence can be extremely overwhelming, e...
There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creatin...
If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just as individuals can have profile pages, you can have a co...
If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just a...
Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution. Now we see it everywhere online. While people may like...
Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution....
Word-of-mouth referral is the original marketing channel and has been around for as long as our ancestors have been able to communicate. Every business generates customers through word-of-mouth referr...
Word-of-mouth referral is the original marketing channel and has been around for as long as our ancestors have been able to communicate. Every bu...
Advertising on search engines is a great way to gain exposure for your business. When resourced properly, it can increase your brand awareness and, more importantly, your bottom line. While there...
Advertising on search engines is a great way to gain exposure for your business. When resourced properly, it can increase your brand awareness an...
When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social media and networking site targets professionals that are l...
When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social med...
Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audiences at such a low cost. There are several best practice...
Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audien...
Consumers nowadays are not going to put up with your bs (business shortcuts ð). As a business, your priority is your customers, and your job is to satisfy their wants and needs. But guess w...
Consumers nowadays are not going to put up with your bs (business shortcuts ð). As a business, your priority is your customers, and yo...
Your blog is a powerful and valuable marketing tool. You use it to connect with your audience, build brand awareness, showcase your expertise, and generate interest in your company. Your blog should b...
Your blog is a powerful and valuable marketing tool. You use it to connect with your audience, build brand awareness, showcase your expertise, an...
To: Kevin Lynch From: DirectLync Subject Line: What’s your Instagram handle? Preheader: Plus – tips on how to make noise in the Instagram world Some of you may recognize this subject...
To: Kevin Lynch From: DirectLync Subject Line: What’s your Instagram handle? Preheader: Plus – tips on how to make noise in the In...
Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whether that's caring for animals, fighting diseases,...
Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whe...
Videos are excellent tools to help businesses tell their story. Facebook gets most of the attention when it comes to social media, but you should seriously also consider using YouTube f...
Videos are excellent tools to help businesses tell their story. Facebook gets most of the attention when it comes to social media,...
What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital reputation is just as important as any other aspect of...
What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital...
Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for financial support. Also, most nonprofits are typically...
Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for...
