Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born of the digital world, designed to add an emoti...
Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born of the digital world, designed to add an emotional nuance to otherwise flat text....
Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born o...
Let's face it. You are a small business, and usually, budgets are somewhat tight. That’s okay! But, it's essential that you are investing your marketing dollars in strategies that you know will help grow your bu...
Let's face it. You are a small business, and usually, budgets are somewhat tight. That’s okay! But, it's essential that you are inv...
Most small businesses have a website. Whether you built it yourself or used an agency, your website should be a consistent source of leads for your business. The goal isn’t just to have an online presence but to have a...
Most small businesses have a website. Whether you built it yourself or used an agency, your website should be a consistent source of leads for yo...
If you’re reading this article, chances are you’ve at least heard the term 'SEO.' In this session of Buzzword Breakdown, we’re diving in and exploring the basics of SEO, what it is, why it's...
If you’re reading this article, chances are you’ve at least heard the term 'SEO.' In this session of Buzzword Breakdown,...
In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purchasing power!). As a social media manager, I instantly see countless creative oppo...
In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purcha...
If you are like me, you really want a green thumb but have trouble keeping plants alive. Recently, I bought two of the same plant and placed them in different areas of my home. I wanted to find the best spot in my house for t...
If you are like me, you really want a green thumb but have trouble keeping plants alive. Recently, I bought two of the same plant and placed them...
There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creating your online presence can be extremely overwhelming, especially when you are fi...
There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creatin...
If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just as individuals can have profile pages, you can have a company page. Thin...
If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just a...
Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution. Now we see it everywhere online. While people may like to hashtag phrases or th...
Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution....
Word-of-mouth referral is the original marketing channel and has been around for as long as our ancestors have been able to communicate. Every business generates customers through word-of-mouth referrals-some might not realiz...
Word-of-mouth referral is the original marketing channel and has been around for as long as our ancestors have been able to communicate. Every bu...
Advertising on search engines is a great way to gain exposure for your business. When resourced properly, it can increase your brand awareness and, more importantly, your bottom line. While there are many advertising opt...
Advertising on search engines is a great way to gain exposure for your business. When resourced properly, it can increase your brand awareness an...
When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social media and networking site targets professionals that are looking to connect and lev...
When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social med...
Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audiences at such a low cost. There are several best practices to follow when trying t...
Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audien...
It's never been easier for businesses to reach potential customers. This is good and bad news for business owners. The good news is you can effectively use many marketing tools to reach your target audience. The bad news...
It's never been easier for businesses to reach potential customers. This is good and bad news for business owners. The good news is you can e...
E-mail marketing has become one of the most popular forms of advertising for businesses. It is an effective way to reach people about an event or a marketing campaign. But, those who use e-mail marketing know its biggest obst...
E-mail marketing has become one of the most popular forms of advertising for businesses. It is an effective way to reach people about an event or...
Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whether that's caring for animals, fighting diseases, or housing the homeless....
Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whe...
Videos are excellent tools to help businesses tell their story. Facebook gets most of the attention when it comes to social media, but you should seriously also consider using YouTube for your marketing efforts...
Videos are excellent tools to help businesses tell their story. Facebook gets most of the attention when it comes to social media,...
What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital reputation is just as important as any other aspect of your business. And it'...
What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital...
Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for financial support. Also, most nonprofits are typically understaffed, making it h...
Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for...
