DirectLync Blog

Bringing you the inside scoop on all things digital marketing.

7 Reasons Why Marketers Love DirectLync
Read Time: 6 minutes

Marketers are busy with multiple responsibilities on their plate. We built DirectLync with everything you do – social, email, contact management – in mind. It’s a digital marketing p...

Marketers are busy with multiple responsibilities on their plate. We built DirectLync with everything you do – social, email, contact manag...

Don't Get Caught Making These 10 Subject Line Mishaps
Read Time: 9 minutes

 “Hello There” “Last Day” “Don’t Miss Out!!!!” “Weekly News Report” Email subject lines like the above are boring and generic; don’t...

 “Hello There” “Last Day” “Don’t Miss Out!!!!” “Weekly News Report” Email subject l...

Let's Make Your Life Easier with Facebook's Newest Tools
Read Time: 6 minutes

Facebook Business Pages are designed for businesses to access all the features of targeting their audience in a digital space. Facebook, the world’s largest social media network, has many opport...

Facebook Business Pages are designed for businesses to access all the features of targeting their audience in a digital space. Facebook, the worl...

5 Instagram Hacks for Your Small Business
Read Time: 9 minutes

Surprise! Instagram isn’t just for teenage kids who post pictures and compete about who gets the most likes. Let the businesses join in on the competition too!  Instagram is useful in...

Surprise! Instagram isn’t just for teenage kids who post pictures and compete about who gets the most likes. Let the businesses join in...

5 Reasons Why Emojis are a Marketer's Best Friend
Read Time: 7 minutes

Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born of the digital world, designed to add an emotional nuanc...

Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born o...

Where to Invest Your Marketing Dollars to Grow Your Business
Read Time: 10 minutes

Let's face it. You are a small business, and usually, budgets are somewhat tight. That’s okay! But, it's essential that you are investing your marketing dollars in strategies that you kn...

Let's face it. You are a small business, and usually, budgets are somewhat tight. That’s okay! But, it's essential that you are inv...

10 Proven Ways to Turn Your Website into a Lead Generation Machine
Read Time: 11 minutes

Most small businesses have a website. Whether you built it yourself or used an agency, your website should be a consistent source of leads for your business. The goal isn’t just to have an onlin...

Most small businesses have a website. Whether you built it yourself or used an agency, your website should be a consistent source of leads for yo...

Buzzword Breakdown: SEO
Read Time: 10 minutes

If you’re reading this article, chances are you’ve at least heard the term 'SEO.' In this session of Buzzword Breakdown, we’re diving in and exploring the basics of SEO,...

If you’re reading this article, chances are you’ve at least heard the term 'SEO.' In this session of Buzzword Breakdown,...

Buzzword Breakdown: User Generated Content (UGC)
Read Time: 5 minutes

In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purchasing power!). As a social media manager, I instantly se...

In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purcha...

Which Social Media Channels are Right for You?
Read Time: 6 minutes

There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creating your online presence can be extremely overwhelming, e...

There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creatin...

6 Ways to Build a LinkedIn Page for Lead Generation
Read Time: 3 minutes

If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just as individuals can have profile pages, you can have a co...

If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just a...

3 Hashtag Best Practices to Start Using Now
Read Time: 3 minutes

Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution. Now we see it everywhere online. While people may like...

Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution....

Ramp Up Customer Referrals with Digital Marketing
Read Time: 2 minutes

Word-of-mouth referral is the original marketing channel and has been around for as long as our ancestors have been able to communicate. Every business generates customers through word-of-mouth referr...

Word-of-mouth referral is the original marketing channel and has been around for as long as our ancestors have been able to communicate. Every bu...

4 Key Factors for a Successful Pay-Per-Click Campaign
Read Time: 3 minutes

Advertising on search engines is a great way to gain exposure for your business. When resourced properly, it can increase your brand awareness and, more importantly, your bottom line. While there...

Advertising on search engines is a great way to gain exposure for your business. When resourced properly, it can increase your brand awareness an...

How To Use LinkedIn To Grow Your Business
Read Time: 3 minutes

When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social media and networking site targets professionals that are l...

When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social med...

4 Tips for Building High-Quality Email Lists
Read Time: 2 minutes

Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audiences at such a low cost. There are several best practice...

Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audien...

4 Reasons You're Losing Customers To Your Competition
Read Time: 4 minutes

It's never been easier for businesses to reach potential customers. This is good and bad news for business owners. The good news is you can effectively use many marketing tools to reach your targe...

It's never been easier for businesses to reach potential customers. This is good and bad news for business owners. The good news is you can e...

10 Tips For Effective Subject Lines
Read Time: 2 minutes

E-mail marketing has become one of the most popular forms of advertising for businesses. It is an effective way to reach people about an event or a marketing campaign. But, those who use e-mail market...

E-mail marketing has become one of the most popular forms of advertising for businesses. It is an effective way to reach people about an event or...

How Non-profits Can Get The Most Bang for Their Limited Bucks
Read Time: 2 minutes

Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whether that's caring for animals, fighting diseases,...

Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whe...

Why Small Businesses Need to Start Using YouTube
Read Time: 3 minutes

Videos are excellent tools to help businesses tell their story.   Facebook gets most of the attention when it comes to social media, but you should seriously also consider using YouTube f...

Videos are excellent tools to help businesses tell their story.   Facebook gets most of the attention when it comes to social media,...

3 Strategies to Manage Your Online Reputation
Read Time: 4 minutes

What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital reputation is just as important as any other aspect of...

What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital...

5 Marketing Tips for Nonprofit Businesses
Read Time: 3 minutes

Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for financial support. Also, most nonprofits are typically...

Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for...

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