DirectLync Insights

Blogs, lessons, and resources grow knowledge and empower success

New digital marketing content about email marketing, social media, audience management, strategy & more added weekly!

Untitled design (9)

Content Marketing Defined in 200 Words

Read Time: 5 minutes

There seems to be a lot of buzzwords thrown around by marketing professionals these days. From “CX” and “bounce rate” to “A/B testing” and “customer journey,” it can be tough for savvy marketers to keep up with the ever-evolving industry...

Untitled design (8)

Why You Need To Track Email Marketing Metrics

Read Time: 6 minutes

Measuring and evaluating performance should be part of any email campaign right from the very start. You want your emails to reach as many potential customers as possible, and convert into as many leads or sales as possible too.  Properly analyzing...

blog image (15)

12 Email Marketing Best Practices That Actually Work

Read Time: 9 minutes

With over 320 billion emails sent daily in 2021, it's no surprise that email marketing is one of the top ways to reach your audience.  According to Radicati, an average professional receives about 121 emails daily.  That's a lot of emails. So,...

blog image (13)

Why Segmentation Matters

Read Time: 5 minutes

When you receive an email from a business, what makes you more likely to open and read that email? Maybe the subject line mentions your city. Maybe the email features a product you recently viewed. Or perhaps the message shares several...

blog image (12)

How To Build, Grow, and Maintain Your Contact List

Read Time: 6 minutes

If you’re not already using email to market your small business, you should! Just 12.5% of consumers say they would make a purchase on social media — but 60% of consumers have made a purchase as the result of a...

Untitled design (7)

Is Email Marketing Dead in 2022?

Read Time: 5 minutes

If you’re like 64% of small businesses, you’re probably already using email marketing. This popular digital marketing channel is a great way to increase engagement and revenue among your customer base. But the best marketing methods are always evolving and changing....

blog image (11)

The Pros and Cons of a Twitter Edit Button

Read Time: 10 minutes

Ever since Elon Musk announced his plans to buy Twitter, the platform’s users have been filled with hope that we may finally get the fabled Twitter edit button. Since the launch of Twitter, this has been the number one feature...

blog image (8)

How The Pandemic Has Changed The Way We View Professionalism

Read Time: 10 minutes

March 2020.  It was the middle of the workday when we received communication that we would be working from home for at least the next week as the Coronavirus (not yet a pandemic) was slowly but surely wreaking havoc across the...

blog image (7)

How To Address Burnout At Work

Read Time: 8 minutes

Burnout has become more common in recent years, and the pandemic has only made the problem worse for many people. Originally, burnout was starting to become something that many millennials were talking about. One book that really brought this problem...

blog image (6)

Defining Your Brand Pillars

Read Time: 8 minutes

Brand pillars are the core values and characteristics of your brand. They are what you want the world to see when they think of or interact with your brand – whether that means customers, stakeholders, or employees.  When you put it...

blog image (3)

How Do I Define My Brand?

Read Time: 4 minutes

What is your brand, anyway? It’s more than just the colors you use or your slogan – although that is an important part of branding. But your brand goes far deeper than that. At its core, branding is about how...

smallbizbrandblog

Do I Need A Brand If I'm A Small Business?

Read Time: 4 minutes

As a small business, you have a lot of things on your plate. It’s understandable that branding might not be a top priority — especially if you’ve heard small businesses don’t need a brand. However, this concept is actually untrue. Small...

brand300words_blog

Branding Explained in 300 Words

Read Time: 1 minutes

Branding. Brand management. Defining your brand. These are popular terms in the marketing industry today. But they aren’t just buzzwords. Branding is absolutely essential to the success of your business. Wondering what this word actually means? Read on for a...

metricstotrack_blog

How To Track Your Progress and Goals

Read Time: 3 minutes

If you’re struggling to reach your marketing goals, it could be because you aren’t tracking your progress. Tracking your marketing is important because it gives you a feel for your progress. And when you know where things stand, you’ll be able...

blog image (1)

Digital Marketing For Small Businesses: Building The Framework

Read Time: 10 minutes

As a small business owner, setting up the right digital marketing strategies can be a bit overwhelming. But fear not, we have you covered.  In this article, we will cover everything about developing a marketing strategy for your business.  Let's dive in!  1....

SMART goals- Blog Image

Setting Up SMART Goals As a Small Business

Read Time: 4 minutes

It’s essential for digital marketers to have goals. Setting goals can trigger new behaviors, align your focus, and sustain both your personal and professional velocity. While analytics clearly show you what needs to be enhanced in your marketing efforts, goal...

strategyblog

3 Reasons To Start With Strategy

Read Time: 3 minutes

When you’re at the helm of a business, it can be tempting to jump right in and skip the strategy and planning phase. By nature, you want to get things done – and while that’s a fantastic quality to have...

Digital Marketing Reality- Blog Image

10 Women in Marketing You Should Be Following on Twitter

Read Time: 7 minutes

March is Women's History Month, and we at DirectLync are celebrating it by putting the spotlight on the female marketing experts to follow on Twitter right now!  Why Twitter, you ask?  Twitter is a great platform to remain on top of all...

Empower-Blog Image

5 Ways To Empower Your Creative Side as a Digital Marketer

Read Time: 4 minutes

Have you ever spent an unspeakable amount of time looking at a blank document hoping something will click?  Because same (and I am not even embarrassed to admit it).  Coming up with ideas is hard and what’s harder is to feel good...

Digital Marketing Explained - Blog Image

Digital Marketing Explained in Less Than 500 Words

Read Time: 2 minutes

There’s a lot of content on the internet about digital marketing. If most of it confuses you, you aren’t alone. With terms like conversion rate optimization, net promoter score, and responsive design being thrown around, it’s no wonder that digital...

7-valentines-blog

7 Valentine's Day Marketing Campaigns That Give Us Heart Eyes

Read Time: 3 minutes

How much money do you spend on Valentine’s Day gifts? If you’re like most American consumers, you’re projected to spend a total of $175.41 this year. That number makes it clear that marketers should be asking a different question: How...

v-day-blog

14 Easy Ways to Fall in Love with Your Content Creation Strategy

Read Time: 8 minutes

“You’re trying hard not to show it, but baby, baby I know it… You’ve lost that loving feeling...” – The Righteous Brothers It’s Valentine’s Day, which means it’s the perfect time to be thinking about folks who are near and dear to...

nfl-stars-blog-1

Market Like the Pros. Which NFL Star Are You?

Read Time: 4 minutes

What do football and marketing have in common? You may be scratching your head trying to drum up an answer. Sometimes, the best way to get into the marketing groove and to learn is to relate it to something you’re...

big-game-blog

How To Make The Monday After The Big Game a Breeze

Read Time: 5 minutes

The Big Game is coming up, and whether you’re attending a party or hosting one yourself, the last thing you want on your mind is work. But when it comes to digital marketing, it’s difficult to take any time off, even...

5-social-media-trends-blog

Top 5 Social Media Trends Entrepreneurs Should Prepare for in 2022

Read Time: 4 minutes

There's no doubt about it. Social media has been an integral part of our personal lives for over a decade. But in a post-pandemic world, digital communities have become even more substantial and impactful, especially across social platforms. Across Facebook, TikTok,...

spotify-wrapped-blog

Spotify Wrapped: 5 Key Takeaways For Your Small Business

Read Time: 5 minutes

At the end of each year, Spotify Wrapped is always trending and in conversations throughout the social media landscape. Spotify has managed to develop an annual tradition that people love, and they're even beating Apple at their own game. This...

3 digital Marketing Trends-blog

What Does Digital Marketing Look Like In 2022?

Read Time: 7 minutes

If there’s one thing we know about digital marketing, it’s that it’s always changing. Each year, new trends emerge that lay the foundation for both the long and short-term future of marketing; and after a year as unpredictable and tumultuous...

2022-social-calendar

2022 Social Media Holiday Calendar

Read Time: 12 minutes

Doesn’t it seem like there is a social media holiday for just about everything? Well, you’re right. There is! And even though many of these “holidays” may not apply to your brand or business, you don’t want to miss out on...

Small Business Saturday

Small Business Saturday

Read Time: 3 minutes

Small Business Saturday (SBS) is almost here! It was created by American Express, in 2010, as a way to encourage people to Shop Small and bring more holiday shopping to small businesses. On Nov 27th, 2021, we will be celebrating the 12th...

instagram-video-blog

Instagram Hints At Big Changes As They Shift Focus To Video

Read Time: 5 minutes

If you haven’t already heard the news, let us fill you in:    On June 30th, Head of Instagram, Adam Mosseri, announced some BIG changes for the social media platform: “We’re no longer just a square photo-sharing app. At Instagram we’re always...

Content Creation

Content Creation for Beginners: A Quick Tip Guide

Read Time: 8 minutes

Content Creation for Beginners: A Quick Tip Guide This is our no-nonsense, quick-tip guide for beginner content creators. Let’s get started! What is content?  Content is anything a customer or lead can see as it pertains to a particular brand: words; videos; pictures...

website-rebrand-blog

Your Website Design Checklist

Read Time: 6 minutes

Your website often serves as the central hub of your marketing, sales and communication strategies. Maintaining a fresh, up-to-date brand presence is integral to remaining relevant and competitive in your industry. Most of the time, it’s a potential customer or...

2021-blog

Digital Marketing Trends To Anticipate In 2021

Read Time: 10 minutes

How has a chaotic year shaped many trends we’re seeing today? If there is one thing that we all can agree on, it’s this: a LOT has happened in the last 365+ days. In fact, so much has happened in the...

Why-To-Use-A-CRM

Why Use A CRM? 5 Successful Industry Examples

Read Time: 9 minutes

CRM is a buzzword that you have probably heard a lot, especially if you are a business owner or salesperson. Both enterprise companies and small businesses use it to manage their sales. In fact, Capterra discovered that 65% of businesses...

5-local-blog

5 Local SEO Tips to Help Your Business Thrive Online

Read Time: 10 minutes

As a small business, competition is fierce. We understand that standing out in front of your audience isn’t always the easiest, but it is a necessity to grow a business. Small businesses should be spending time on getting noticed by...

New small business opportunities

5 Creative Ways to Adapt Your Business During COVID-19

Read Time: 12 minutes

Businesses are facing challenges like never before, especially the small business community. 54% of all small businesses in the U.S report they are closed or could close within the coming weeks. The Coronavirus is making a significant impact on small businesses everywhere, in...

Digital Marketing Metrics and KPIs

23 Digital Marketing KPIs You Need to Measure

Read Time: 13 minutes

So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to invest your marketing dollars, but are you calculating if the effort you spent writing the content, designing...

Social Media & Covid-19: How to Communicate During a Crisis

How to Navigate Communication on Social Media During COVID-19

Read Time: 7 minutes

There’s no hiding the fact that most businesses are going through hard times right now. Every business is having to adjust the way they do business; and unfortunately, it calls for changes in content as well. So, remember that social media content strategy...

TikTok for Small Businesses

How to Use TikTok for Small Businesses

Read Time: 10 minutes

Have you heard about this new trending platform called TikTok?  To give you a preview of what the general public knows about TikTok, I asked a coworker yesterday what he thought TikTok was. He replied, “It’s that lip-syncing thing, right?” I'm...

Steps to creating a blog post

How to Write a Killer Blog Post in 7 Steps

Read Time: 12 minutes

Blogging is the new black. That may not flow as well as Orange Is the New Black, but oh well, I was trying to be trendy. After all, that is what blogging has become.  As blogging gets more and more popular, every...

Beginner's Guide Advertising with Google

How to Use Google Ads: A Beginner's Guide

Read Time: 6 minutes

If you think Google is a mystery, you are not alone. Today, it’s easier than ever to perform a search from virtually anywhere, but understanding exactly how their algorithm, RankBrain, works is another story. Did you know that the first organic...

A Day of a Digital Marketing Manager

A Day in the Life | Marketing Manager @ Smak Parlour

Read Time: 5 minutes

At DirectLync, our goal is to give our customers the tools they need to achieve their business goals. Whether your goal is to better connect with customers, build a digital presence, drive more sales, or all of the above, we...

Buyer's Journey to the Super Bowl

The (Buyer's) Journey to the Super Bowl

Read Time: 10 minutes

For all the football fans out there, we know the NFL season can be stressful, but it’s always full of excitement. For instance, the Philadelphia Eagles showed me how one team can have some great wins and some painful losses...

Google My Business

How to Set Up a Google My Business Profile for Success

Read Time: 12 minutes

Is it only me, or do you also use Google to find locations, phone numbers, hours, websites, and every other piece of information you need to know about local businesses?  For a business to get recognized and be reliable, they need to be...

All-In-One Marketing Platform

All You Need to Know About an All-In-One Marketing Platform

Read Time: 7 minutes

There are 3 people: you, the person next to you on the train, and that person’s best friend. You all are marketers and are in the search for an all-in-one marketing platform. All-in-one marketing platforms typically offer several digital marketing and sales...

Metadata Elements and Best Practices

An Introduction to Metadata Elements and Best Practices

Read Time: 6 minutes

Do you remember last week, when you googled, “What is a balloon?” Wait, that might have been me. Anyway, the first result that came up on Google was from Merriam Webster, which said (without actually clicking on the link), “balloon definition is a...

Email in DirectLync

A Gift to You - Tips & Tricks Inside DirectLync

Read Time: 8 minutes

Your DirectLync stocking is full this holiday season! We decided to give you a few gifts of ways you can use DirectLync. Below we have pulled out some of our favorite DirectLync marketing tips and tricks!   Gift #1 – How to...

Digital Marketing Techniques

Top Digital Marketing Trends of 2020

Read Time: 9 minutes

It’s 6:00 a.m. You wake up and walk into your kitchen. You know it is going to be a long day in the office, so you click a button that brews you a hot cup of coffee to kick-off your...

Reddit For Your Small Business

The Ultimate Way to Use Reddit For Your Small Business

Read Time: 4 minutes

When you think of starting a business, creating a marketing plan, or building a content strategy, Reddit isn’t usually the first platform that comes to mind. People often forget about Reddit as a social media platform because it’s so different...

Holiday & Winter Templates

Holiday & Winter Templates

Read Time: 2 minutes

It’s that time of the year where all the holidays hit us all at once. Does anyone else feel like October, November, and December are smushed into one long month? For instance, I see people dressing up as Christmas character...

National Entrepreneurs' Day

National Entrepreneurs' Day

Read Time: 6 minutes

Today is National Entrepreneurs’ Day. It’s the day that we celebrate all the entrepreneurs that we work for, look up to, and even aspire to be. National Entrepreneurs’ Day is a day when we honor entrepreneurs who work hard each...

Mastering DirectLync Platform

10 Steps to Mastering DirectLync

Read Time: 26 seconds

Congratulations, the hardest part is over! You’ve found a digital marketing platform that allows you to manage your everyday sales and marketing tools in one place. DirectLync brings it all together to save you time and make your life easier....

Tips for Building Strong Customer Relationships

5 Strategies for Building Strong Customer Relationships

Read Time: 7 minutes

You know that feeling when you walk into your favorite restaurant, and they know your name? I do, and I always appreciate it! It also reminds me that I probably go to that one place too often 🤦‍♀️. Receiving that...

Social Media Marketing

Social Media Marketing: Does Time Really Matter?

Read Time: 6 minutes

If you didn’t know by now, social media is a necessity in marketing strategies. Social media is such a massive part of brands – their message, voice, and a way of communication. Strong business pages on social have an engaged audience and generate leads faster...

Identifying Your Target Market

How to Identify Your Target Market

Read Time: 9 minutes

Imagine trying to market your product or service to everyone in the world. Sounds crazy, right? The money, the manpower, the creative process that would go behind a marketing plan of that size would be overwhelming. Not my cup of tea...

Holiday Marketing Efforts

How to Plan Your 2019 Holiday Campaign

Read Time: 13 minutes

It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving force of the holiday season, especially their marketing teams. Without marketing, you wouldn’t know that your nephew...

Strategies to Create Your Marketing Plan

How to Create Your Marketing Plan

Read Time: 9 minutes

Marketing is all about first impressions. For instance, Person 1 and Person 2 walk into a bar. Person 1 introduces themselves and talks your ear off all night. Person 2 kindly pulls out a seat for you, takes their time...

Instagram Strategy

Instagram is Hiding Likes: Use it to Your Advantage

Read Time: 6 minutes

I have been trying to wrap my head around this for a while now. I understand their reasoning but do they know it is going to change everything? Instagram hiding likes… It just… is… ah, I don’t know. I need to...

Ways to Jumpstart Your Instagram Branding

12 Tips on How to Build a Brand on Instagram

Read Time: 8 minutes

“Really, Instagram? You’re telling me I should be marketing my small business on Instagram?”  The answer is yes, and it’s going to keep being yes. Whether you are selling to other businesses or consumers, Instagram is an important way for businesses...

Music Festival Marketing Trends of 2020

5 Music Festival Marketing Trends of 2020

Read Time: 8 minutes

Marketing budgets aren’t limitless, but having a marketing plan helps you decide how to spend your marketing dollars responsibly. It isn't just creative ideas; it's continually posting on social and making your name know. In this blog, we are going to help...

DirectLync Marketing & Sales Tool

8 Reasons Why Small Businesses Love DirectLync

Read Time: 8 minutes

“As a former small business owner, I recognize both the important role small businesses play in our economy and the broad universe of challenges that small business owners face in trying to make ends meet.” – Sue Kelly Your small business is...

10 Subject Line Mishaps

Don't Get Caught Making These 10 Subject Line Mishaps

Read Time: 9 minutes

 “Hello There” “Last Day” “Don’t Miss Out!!!!” “Weekly News Report” Email subject lines like the above are boring and generic; don’t be afraid to be flashy. The first words your email recipient will see is the subject line. You could write...

Facebook for small businesses

Let's Make Your Life Easier with Facebook's Newest Tools

Read Time: 6 minutes

Facebook Business Pages are designed for businesses to access all the features of targeting their audience in a digital space. Facebook, the world’s largest social media network, has many opportunities for small businesses to connect with their audience. Facebook is...

Instagram: Winning Strategies to Grow Your Small Business

5 Instagram Hacks to Increase Engagement for Your Small Business

Read Time: 11 minutes

Surprise! Instagram isn’t just for teenage kids who post pictures and compete about who gets the most likes. Let the businesses join in on the competition too!  Instagram is useful in so many more ways than just posting scenery pics from your...

Emojis

5 Reasons Why Emojis are a Marketer's Best Friend

Read Time: 7 minutes

Emoji. Is it a dance move? Is it a marketing platform for companies to use? Neither! In 1998, emojis were created to represent the first language born to the digital world, designed to add an emotional nuance to otherwise flat text. We all see...

Invest Your Marketing Dollars to Grow Your Business

Where to Invest Your Marketing Dollars to Grow Your Business

Read Time: 10 minutes

Let's face it. You are a small business, and usually, budgets are somewhat tight. That’s okay! But, it's essential that you are investing your marketing dollars in strategies that you know will help grow your business.  In this article, we’ll give...

Basics of SEO

Buzzword Breakdown: SEO

Read Time: 10 minutes

If you’re reading this article, chances are you’ve at least heard the term 'SEO.' In this session of Buzzword Breakdown, we’re diving in and exploring the basics of SEO, what it is, why it's important, and a few simple ways you...

User Generated Content (UGC)

Buzzword Breakdown: User Generated Content (UGC)

Read Time: 5 minutes

In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purchasing power!). As a social media manager, I instantly see countless creative opportunities to engage...

DirectLync Digital marketing platform

DirectLync Shakes Up Small Business Marketing with New Digital Marketing Platform

Read Time: 2 minutes

PHILADELPHIA, April 23, 2019  -- Today, DirectLync announces the launch of its digital marketing platform for small and medium-sized businesses (SMBs). The platform's integrated approach to digital marketing brings together all the essential tools – contact management, email marketing, social media management, website CMS, and...

Social Media Channels

Which Social Media Channels are Right for You?

Read Time: 6 minutes

There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creating your online presence can be extremely overwhelming, especially when you are first starting your business....

Website Design: Work with a Team

Embarking on a Website Design? Keep These 5 Factors in Mind.

Read Time: 4 minutes

Your website is extremely important. It may be more impactful on business than you think.  48% of people cited a website design as the number 1 factor in deciding the credibility of the business, and once you page loads, users form...

LinkedIn Page for Lead Generation

6 Ways to Build a LinkedIn Page for Lead Generation

Read Time: 3 minutes

If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just as individuals can have profile pages, you can have a company page.  Think...

Hashtag Best Practices

3 Hashtag Best Practices to Start Using Now

Read Time: 3 minutes

Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution. Now we see it everywhere online. While people may like to hashtag...

Original Marketing Channel

Ramp Up Customer Referrals with Digital Marketing

Read Time: 2 minutes

Word-of-mouth referral is the original marketing channel and has been around for as long as our ancestors have been able to communicate. Every business generates customers through word-of-mouth referrals-some might not realize it while others rely on it as their...

payperclick_blog

4 Key Factors for a Successful Pay-Per-Click Campaign

Read Time: 3 minutes

Advertising on search engines is a great way to gain exposure for your business. When resourced properly, it can increase your brand awareness and, more importantly, your bottom line. While there are many advertising options to consider, here are some things...

LinkedIn To Grow Your Business

How To Use LinkedIn To Grow Your Business

Read Time: 3 minutes

When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social media and networking site targets professionals that are looking to connect and leverage their potential with businesses and...

High Quality Email_blog

4 Tips for Building High-Quality Email Lists

Read Time: 2 minutes

Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audiences at such a low cost. There are several best practices to follow when trying to...