DirectLync Insights

Blogs, lessons, and resources grow knowledge and empower success

New digital marketing content about email marketing, social media, audience management, strategy & more added weekly!

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9 Tips to Make Your Email Newsletters More Engaging

Read Time: 8 minutes

A study from Bluecore showed that 74% of baby boomers and 64% of millennials think email is the most personal marketing channel. With the level of personalization email offers compared to social media, content, or paid marketing, email marketing helps...

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How to Create a Strategy for a Multi-channel Campaign

Read Time: 2 minutes

How to Create a Strategy for a Multi-Channel Campaign   One of the best ways to maximize your marketing reach is a multi-channel campaign. Think of multi-channel marketing campaigns as an “all hands on deck” effort to get a specific message out...

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2023 Digital Marketing Trends

Read Time: 8 minutes

It feels like everything has developed quickly this year; politics are in turmoil, social media networks are changing in front of our eyes, and the remote working landscape continues to evolve. Digital marketing has been no different. Opportunities to build...

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5 Content Ideas for Professional Service Firms

Read Time: 6 minutes

Long gone are the days when professional service firms, including attorneys, architects, engineers, and financial advisors, relied on word-of-mouth to attract new clients. Today’s professional service companies are harnessing the power of content marketing to cultivate leads, build trust, and...

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7 Steps To Building A Winning Content Strategy

Read Time: 10 minutes

Podcasts. Videos. Blogs. Case Studies. Content comes in many forms these days — it has come a long way from the age of newspapers and magazines. No one can deny the importance of content marketing for businesses. According to Content Marketing...

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Content Marketing Defined in 200 Words

Read Time: 5 minutes

There seems to be a lot of buzzwords thrown around by marketing professionals these days. From “CX” and “bounce rate” to “A/B testing” and “customer journey,” it can be tough for savvy marketers to keep up with the ever-evolving industry...

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Why You Need To Track Email Marketing Metrics

Read Time: 6 minutes

Measuring and evaluating performance should be part of any email campaign right from the very start. You want your emails to reach as many potential customers as possible, and convert into as many leads or sales as possible too.  Properly analyzing...

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12 Email Marketing Best Practices That Actually Work

Read Time: 9 minutes

With over 320 billion emails sent daily in 2021, it's no surprise that email marketing is one of the top ways to reach your audience.  According to Radicati, an average professional receives about 121 emails daily.  That's a lot of emails. So,...

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Why Segmentation Matters

Read Time: 5 minutes

When you receive an email from a business, what makes you more likely to open and read that email? Maybe the subject line mentions your city. Maybe the email features a product you recently viewed. Or perhaps the message shares several...

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How To Build, Grow, and Maintain Your Contact List

Read Time: 6 minutes

If you’re not already using email to market your small business, you should! Just 12.5% of consumers say they would make a purchase on social media — but 60% of consumers have made a purchase as the result of a...

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Is Email Marketing Dead in 2022?

Read Time: 5 minutes

If you’re like 64% of small businesses, you’re probably already using email marketing. This popular digital marketing channel is a great way to increase engagement and revenue among your customer base. But the best marketing methods are always evolving and changing....

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How The Pandemic Has Changed The Way We View Professionalism

Read Time: 10 minutes

March 2020.  It was the middle of the workday when we received communication that we would be working from home for at least the next week as the Coronavirus (not yet a pandemic) was slowly but surely wreaking havoc across the...

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How To Address Burnout At Work

Read Time: 8 minutes

Burnout has become more common in recent years, and the pandemic has only made the problem worse for many people. Originally, burnout was starting to become something that many millennials were talking about. One book that really brought this problem...

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Defining Your Brand Pillars

Read Time: 8 minutes

Brand pillars are the core values and characteristics of your brand. They are what you want the world to see when they think of or interact with your brand – whether that means customers, stakeholders, or employees.  When you put it...

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How Do I Define My Brand?

Read Time: 4 minutes

What is your brand, anyway? It’s more than just the colors you use or your slogan – although that is an important part of branding. But your brand goes far deeper than that. At its core, branding is about how...


Do I Need A Brand If I'm A Small Business?

Read Time: 4 minutes

As a small business, you have a lot of things on your plate. It’s understandable that branding might not be a top priority — especially if you’ve heard small businesses don’t need a brand. However, this concept is actually untrue. Small...


Branding Explained in 300 Words

Read Time: 1 minutes

Branding. Brand management. Defining your brand. These are popular terms in the marketing industry today. But they aren’t just buzzwords. Branding is absolutely essential to the success of your business. Wondering what this word actually means? Read on for a...


How To Track Your Progress and Goals

Read Time: 3 minutes

If you’re struggling to reach your marketing goals, it could be because you aren’t tracking your progress. Tracking your marketing is important because it gives you a feel for your progress. And when you know where things stand, you’ll be able...

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Framework of Digital Marketing For Small Businesses

Read Time: 10 minutes

As a small business owner, setting up the right digital marketing strategies can be a bit overwhelming. But fear not, we have you covered.  In this article, we will cover everything about developing a marketing strategy for your business.  Let's dive in!  1....

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Setting Up Digital Marketing SMART Goals As a Small Business

Read Time: 4 minutes

It’s essential for digital marketers to have goals. Setting goals can trigger new behaviors, align your focus, and sustain both your personal and professional velocity. While analytics clearly show you what needs to be enhanced in your marketing efforts, goal...

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Marketing Dictionary 101 - All the Terms You Need To Know

Read Time: 11 minutes

Are you overwhelmed with all the marketing mumbo jumbo and acronyms like PPC, ROI, CTR, or CTA?  Well, so was I.  To make it easier for you, I came up with this glossary of all the terms and acronyms that were a...


3 Reasons To Start With Strategy

Read Time: 3 minutes

When you’re at the helm of a business, it can be tempting to jump right in and skip the strategy and planning phase. By nature, you want to get things done – and while that’s a fantastic quality to have...

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5 Ways To Empower Your Creative Side as a Digital Marketer

Read Time: 4 minutes

Have you ever spent an unspeakable amount of time looking at a blank document hoping something will click?  Because same (and I am not even embarrassed to admit it).  Coming up with ideas is hard and what’s harder is to feel good...

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Reality of Digital Marketing for Small Business Owners

Read Time: 6 minutes

You might have come across hot takes about how to exponentially grow your business in just a couple of weeks, how to get 100k people visiting your website every month, and how to grow your small business to a multi-million...


7 Valentine's Day Marketing Campaigns That Give Us Heart Eyes

Read Time: 3 minutes

How much money do you spend on Valentine’s Day gifts? If you’re like most American consumers, you’re projected to spend a total of $175.41 this year. That number makes it clear that marketers should be asking a different question: How...


14 Easy Ways to Fall in Love with Your Content Creation Strategy

Read Time: 8 minutes

“You’re trying hard not to show it, but baby, baby I know it… You’ve lost that loving feeling...” – The Righteous Brothers It’s Valentine’s Day, which means it’s the perfect time to be thinking about folks who are near and dear to...


Market Like the Pros. Which NFL Star Are You?

Read Time: 4 minutes

What do football and marketing have in common? You may be scratching your head trying to drum up an answer. Sometimes, the best way to get into the marketing groove and to learn is to relate it to something you’re...


How To Make The Monday After The Big Game a Breeze

Read Time: 5 minutes

The Big Game is coming up, and whether you’re attending a party or hosting one yourself, the last thing you want on your mind is work. But when it comes to digital marketing, it’s difficult to take any time off, even...


Spotify Wrapped: 5 Key Takeaways For Your Small Business

Read Time: 5 minutes

At the end of each year, Spotify Wrapped is always trending and in conversations throughout the social media landscape. Spotify has managed to develop an annual tradition that people love, and they're even beating Apple at their own game. This...

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What Does Digital Marketing Look Like In 2022?

Read Time: 7 minutes

If there’s one thing we know about digital marketing, it’s that it’s always changing. Each year, new trends emerge that lay the foundation for both the long and short-term future of marketing; and after a year as unpredictable and tumultuous...

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How to Make Money with Email Marketing

Read Time: 7 minutes

When it comes to making money online, no other marketing automation platform has consistently shown more efficacy than email. This is mainly due to email's impeccable reputation for providing the highest conversion rates at the most affordable costs.  Businesses looking to tap...

Launching Email Marketing Campaign

Guide to Launching Effective Email Marketing Campaigns with CRM

Read Time: 6 minutes

Ever since email was adopted as a marketing tool, it has aided marketers to increase their conversion rates and drive repeat sales consistently. It also provides a cost-effective solution for businesses to develop and maintain a close relationship with their...

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23 Digital Marketing KPIs You Need to Measure

Read Time: 13 minutes

So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to invest your marketing dollars, but are you calculating if the effort you spent writing the content, designing...

Email in DirectLync

A Gift to You - Tips & Tricks Inside DirectLync

Read Time: 8 minutes

Your DirectLync stocking is full this holiday season! We decided to give you a few gifts of ways you can use DirectLync. Below we have pulled out some of our favorite DirectLync marketing tips and tricks!   Gift #1 – How to...

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Top Digital Marketing Trends of 2020

Read Time: 9 minutes

It’s 6:00 a.m. You wake up and walk into your kitchen. You know it is going to be a long day in the office, so you click a button that brews you a hot cup of coffee to kick-off your...

Holiday & Winter Templates

Holiday & Winter Templates

Read Time: 2 minutes

It’s that time of the year where all the holidays hit us all at once. Does anyone else feel like October, November, and December are smushed into one long month? For instance, I see people dressing up as Christmas character...

Holiday Marketing Efforts

How to Plan Your 2019 Holiday Campaign

Read Time: 13 minutes

It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving force of the holiday season, especially their marketing teams. Without marketing, you wouldn’t know that your nephew...

Building High-Quality Email Lists

How to Build Your Email List

Read Time: 7 minutes

Reaching a new audience is one of the biggest challenges when starting a small business, especially when you need to go beyond friends and family. Now, you may ask, “How do I get email addresses?” That is a common question...

Fall Templates

Fall Templates

Read Time: 2 minutes

At DirectLync, we love the Fall season because of the pumpkin patches, Haunted mansions, great shopping deals, the fall weather, and so much more. With that in mind, we have created new seasonal email templates for you. We are excited...

Time-Based Email Automation

4 Ways to Start Using Time-Based Email Automation

Read Time: 5 minutes

Everyone knows about email marketing, but are they doing it the most efficient way? Email marketing is still one of the most common ways to reach your customers and leads directly; what if you make it even easier? Time-based email automation...

10 Subject Line Mishaps

Don't Get Caught Making These 10 Subject Line Mishaps

Read Time: 9 minutes

 “Hello There” “Last Day” “Don’t Miss Out!!!!” “Weekly News Report” Email subject lines like the above are boring and generic; don’t be afraid to be flashy. The first words your email recipient will see is the subject line. You could write...


5 Reasons Why Emojis are a Marketer's Best Friend

Read Time: 7 minutes

Emoji. Is it a dance move? Is it a marketing platform for companies to use? Neither! In 1998, emojis were created to represent the first language born to the digital world, designed to add an emotional nuance to otherwise flat text. We all see...

Transition from Mailchimp to DirectLync

How to Transition from Mailchimp to DirectLync

Read Time: 3 minutes

You’ve decided you are ready to make the switch from your Mailchimp account to DirectLync. We are happy to have you! With your new account at DirectLync, you have access to an all-in-one marketing platform! You’ll have a more robust...

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The Downsides of Using a Free Email Address for Your Business

Read Time: 5 minutes

It’s time to talk about your business email address. Although it may not seem extremely important or exciting, it’s most likely your primary channel for communicating with your customers. So that is a big deal! We know there are many costs...

A/B Testing in Email Marketing

What is A/B Testing in Email Marketing?

Read Time: 7 minutes

If you are like me, you really want a green thumb but have trouble keeping plants alive. Recently, I bought two of the same plant and placed them in different areas of my home. I wanted to find the best...

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4 Tips for Building High-Quality Email Lists

Read Time: 2 minutes

Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audiences at such a low cost. There are several best practices to follow when trying to...

Reach potential customers

4 Reasons You're Losing Customers To Your Competition

Read Time: 7 minutes

Consumers nowadays are not going to put up with your bs (business shortcuts ðŸ˜‚). As a business, your priority is your customers, and your job is to satisfy their wants and needs. But guess what? Your competitors are doing so too. We understand...

Effective Subject Lines

10 Tips For Effective Subject Lines

Read Time: 10 minutes

To: Kevin Lynch From: DirectLync Subject Line: What’s your Instagram handle? Preheader: Plus – tips on how to make noise in the Instagram world Some of you may recognize this subject line and preheader from our bi-weekly newsletter, Small Talk ðŸ’¬. If you don’t already receive...