DirectLync Blog

Bringing you the inside scoop on all things digital marketing.

5 Reasons Why Emojis are a Marketer's Best Friend
Read Time: 7 minutes

Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born of the digital world, designed to add an emotional nuance to otherwise flat text....

Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born o...

What is A/B Testing in Email Marketing?
Read Time: 7 minutes

If you are like me, you really want a green thumb but have trouble keeping plants alive. Recently, I bought two of the same plant and placed them in different areas of my home. I wanted to find the best spot in my house for t...

If you are like me, you really want a green thumb but have trouble keeping plants alive. Recently, I bought two of the same plant and placed them...

4 Tips for Building High-Quality Email Lists
Read Time: 2 minutes

Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audiences at such a low cost. There are several best practices to follow when trying t...

Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audien...

10 Tips For Effective Subject Lines
Read Time: 2 minutes

E-mail marketing has become one of the most popular forms of advertising for businesses. It is an effective way to reach people about an event or a marketing campaign. But, those who use e-mail marketing know its biggest obst...

E-mail marketing has become one of the most popular forms of advertising for businesses. It is an effective way to reach people about an event or...

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