DirectLync Blog

Bringing you the inside scoop on all things digital marketing.

5 Creative Ways to Adapt Your Business During COVID-19
Read Time: 12 minutes

Businesses are facing challenges like never before, especially the small business community. 54% of all small businesses in the U.S report they are closed or could close within the coming weeks.&...

Businesses are facing challenges like never before, especially the small business community. 54% of all small businesses in the U.S report t...

23 Digital Marketing KPIs You Need to Measure
Read Time: 13 minutes

So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to invest your marketing dollars, but are you calculating if t...

So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to inve...

4 Strategies to Communicate Business Updates to Your Customers During COVID-19
Read Time: 8 minutes

Small businesses across America are already feeling the financial repercussions from coronavirus restrictions. Millions of people are taking refuge from the virus outbreak by staying at home and...

Small businesses across America are already feeling the financial repercussions from coronavirus restrictions. Millions of people are taking...

10 Benefits of a Digital Marketing Platform That Will Make Work Easier
Read Time: 14 minutes

PSA:  If you own or manage a small business, you need to read this! Digital marketing is essential to a small business! It allows you to spread brand awareness, connect with contacts, build a...

PSA:  If you own or manage a small business, you need to read this! Digital marketing is essential to a small business! It allows you to...

All You Need to Know About an All-In-One Marketing Platform
Read Time: 7 minutes

There are 3 people: you, the person next to you on the train, and that person’s best friend. You all are marketers and are in the search for an all-in-one marketing platform. All-in-one marke...

There are 3 people: you, the person next to you on the train, and that person’s best friend. You all are marketers and are in the search fo...

Top Digital Marketing Trends of 2020
Read Time: 9 minutes

It’s 6:00 a.m. You wake up and walk into your kitchen. You know it is going to be a long day in the office, so you click a button that brews you a hot cup of coffee to kick-off your day with ene...

It’s 6:00 a.m. You wake up and walk into your kitchen. You know it is going to be a long day in the office, so you click a button that brew...

Holiday & Winter Templates
Read Time: 2 minutes

It’s that time of the year where all the holidays hit us all at once. Does anyone else feel like October, November, and December are smushed into one long month? For instance, I see people dress...

It’s that time of the year where all the holidays hit us all at once. Does anyone else feel like October, November, and December are smushe...

How to Build Your Email List
Read Time: 7 minutes

Reaching a new audience is one of the biggest challenges when starting a small business, especially when you need to go beyond friends and family. Now, you may ask, “How do I get email addresses...

Reaching a new audience is one of the biggest challenges when starting a small business, especially when you need to go beyond friends and family...

4 Ways to Start Using Time-Based Email Automation
Read Time: 5 minutes

Everyone knows about email marketing, but are they doing it the most efficient way? Email marketing is still one of the most common ways to reach your customers and leads directly; what if you make...

Everyone knows about email marketing, but are they doing it the most efficient way? Email marketing is still one of the most common ways to re...

Don't Get Caught Making These 10 Subject Line Mishaps
Read Time: 9 minutes

 “Hello There” “Last Day” “Don’t Miss Out!!!!” “Weekly News Report” Email subject lines like the above are boring and generic; don’t...

 “Hello There” “Last Day” “Don’t Miss Out!!!!” “Weekly News Report” Email subject l...

5 Reasons Why Emojis are a Marketer's Best Friend
Read Time: 7 minutes

Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born of the digital world, designed to add an emotional nuanc...

Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born o...

4 Tips for Building High-Quality Email Lists
Read Time: 2 minutes

Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audiences at such a low cost. There are several best practice...

Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audien...

10 Tips For Effective Subject Lines
Read Time: 10 minutes

To: Kevin Lynch From: DirectLync Subject Line: What’s your Instagram handle? Preheader: Plus – tips on how to make noise in the Instagram world Some of you may recognize this subject...

To: Kevin Lynch From: DirectLync Subject Line: What’s your Instagram handle? Preheader: Plus – tips on how to make noise in the In...

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