An all-in-one digital marketing & sales platform combining your most essential tools that can be used together or customized to your business' unique needs.
Build engaging campaigns in our seamless drag & drop editor.
Keep contacts organized & convert more leads to sales.
Quickly design forms to generate leads on your website.
Get more done when you automate key marketing functions.
Real-time data that drives smarter decision making.
An all-in-one digital marketing & sales platform combining your most essential tools that can be used together or customized to your business' unique needs.
Build engaging campaigns in our seamless drag & drop editor.
Keep contacts organized & convert more leads to sales.
Quickly design forms to generate leads on your website.
Get more done when you automate key marketing functions.
Real-time data that drives smarter decision making.
New digital marketing content about email marketing, social media, audience management, strategy & more added weekly!
How to Create a Strategy for a Multi-Channel Campaign One of the best ways to maximize your marketing reach is a multi-channel campaign. Think of multi-channel marketing campaigns as an “all hands on deck” effort to get a specific message out...
It feels like everything has developed quickly this year; politics are in turmoil, social media networks are changing in front of our eyes, and the remote working landscape continues to evolve. Digital marketing has been no different. Opportunities to build...
Long gone are the days when professional service firms, including attorneys, architects, engineers, and financial advisors, relied on word-of-mouth to attract new clients. Today’s professional service companies are harnessing the power of content marketing to cultivate leads, build trust, and...
The professional services landscape is changing. While clients once looked up the number of a business in the phonebook or walked through a firm’s front door, they’re now finding professional service providers on the web. Now, instead of big, bold...
Developing and deploying successful content marketing campaigns doesn’t just require solid strategies and engaging content. You also need the right tech stack. But with so many different options out there, which tools should your team choose to use? Luckily, we've rounded...
While most marketers know they should be repurposing high-performing content, many of us still let valuable blogs or videos fall to the wayside. On our quest to churn out piece after piece, we can lose sight of the amazing content...
Podcasts. Videos. Blogs. Case Studies. Content comes in many forms these days — it has come a long way from the age of newspapers and magazines. No one can deny the importance of content marketing for businesses. According to Content Marketing...
There seems to be a lot of buzzwords thrown around by marketing professionals these days. From “CX” and “bounce rate” to “A/B testing” and “customer journey,” it can be tough for savvy marketers to keep up with the ever-evolving industry...
Measuring and evaluating performance should be part of any email campaign right from the very start. You want your emails to reach as many potential customers as possible, and convert into as many leads or sales as possible too. Properly analyzing...
Remember the days when all social media posts, emails, and message responses had to be manually typed out? A vacation without Wi-Fi? No chance! Even a sick team member or a busy day could throw a wrench into the works...
With over 320 billion emails sent daily in 2021, it's no surprise that email marketing is one of the top ways to reach your audience. According to Radicati, an average professional receives about 121 emails daily. That's a lot of emails. So,...
Let me start this article by sharing a common statistic — for every $1 invested in email marketing, companies get an ROI of $36. But that's not all. According to Statista, the email marketing revenue was $7.5 billion in 2020 and is...
When you receive an email from a business, what makes you more likely to open and read that email? Maybe the subject line mentions your city. Maybe the email features a product you recently viewed. Or perhaps the message shares several...
If you’re not already using email to market your small business, you should! Just 12.5% of consumers say they would make a purchase on social media — but 60% of consumers have made a purchase as the result of a...
If you’re like 64% of small businesses, you’re probably already using email marketing. This popular digital marketing channel is a great way to increase engagement and revenue among your customer base. But the best marketing methods are always evolving and changing....
The last two years have been hard on everybody. People felt stressed out and were scared of all the unexpected developments thanks to the multiple variants of COVID-19. Working from home left people with the inability to switch off from work, and...
March 2020. It was the middle of the workday when we received communication that we would be working from home for at least the next week as the Coronavirus (not yet a pandemic) was slowly but surely wreaking havoc across the...
Burnout has become more common in recent years, and the pandemic has only made the problem worse for many people. Originally, burnout was starting to become something that many millennials were talking about. One book that really brought this problem...
Brand pillars are the core values and characteristics of your brand. They are what you want the world to see when they think of or interact with your brand – whether that means customers, stakeholders, or employees. When you put it...
Did you know that 77% of consumers buy from brands that share their values? To foster trust and loyalty with consumers, it’s essential to identify your business’s values and mission. But how can you sum up your brand’s beliefs into...
During the early morning hours of April 25th, there were news stories breaking that Elon Musk and his team had been working over the weekend to finalize his purchase of Twitter. Within just a few hours, we learned that the...
When I was first started my career as a marketer, I was so excited to have a job and was super motivated to work all hours to go above and beyond my responsibilities. It went well for a couple of months. And...
What is your brand, anyway? It’s more than just the colors you use or your slogan – although that is an important part of branding. But your brand goes far deeper than that. At its core, branding is about how...
As a small business, you have a lot of things on your plate. It’s understandable that branding might not be a top priority — especially if you’ve heard small businesses don’t need a brand. However, this concept is actually untrue. Small...
Branding. Brand management. Defining your brand. These are popular terms in the marketing industry today. But they aren’t just buzzwords. Branding is absolutely essential to the success of your business. Wondering what this word actually means? Read on for a...
If you’re struggling to reach your marketing goals, it could be because you aren’t tracking your progress. Tracking your marketing is important because it gives you a feel for your progress. And when you know where things stand, you’ll be able...
As a small business owner, setting up the right digital marketing strategies can be a bit overwhelming. But fear not, we have you covered. In this article, we will cover everything about developing a marketing strategy for your business. Let's dive in! 1....
Developing an effective digital marketing strategy is no easy feat. But while building a successful strategy can sometimes be expensive and time-consuming, the end results are worth the wait. How can you pick the best marketing strategies when your business and the...
It’s essential for digital marketers to have goals. Setting goals can trigger new behaviors, align your focus, and sustain both your personal and professional velocity. While analytics clearly show you what needs to be enhanced in your marketing efforts, goal...
Are you overwhelmed with all the marketing mumbo jumbo and acronyms like PPC, ROI, CTR, or CTA? Well, so was I. To make it easier for you, I came up with this glossary of all the terms and acronyms that were a...
We’ve officially entered the month of March and that means warmer weather is just around the corner. While spring is the perfect time to clean your home, don’t let your small business fall to the wayside. With the end of Q1...
When you’re at the helm of a business, it can be tempting to jump right in and skip the strategy and planning phase. By nature, you want to get things done – and while that’s a fantastic quality to have...
Have you ever spent an unspeakable amount of time looking at a blank document hoping something will click? Because same (and I am not even embarrassed to admit it). Coming up with ideas is hard and what’s harder is to feel good...
You might have come across hot takes about how to exponentially grow your business in just a couple of weeks, how to get 100k people visiting your website every month, and how to grow your small business to a multi-million...
The adoption of digital and information technologies has been incredibly fast. What started out as an email here and there - or maybe a Skype call to a faraway relative – has turned into a society where TikTok videos reign...
Do you need Digital Marketing 101? You aren’t alone– many of us could use a refresher on digital marketing basics. There’s a lot of content on the internet about digital marketing. If most of it confuses you, you aren’t alone. With...
How much money do you spend on Valentine’s Day gifts? If you’re like most American consumers, you’re projected to spend a total of $175.41 this year. That number makes it clear that marketers should be asking a different question: How...
“You’re trying hard not to show it, but baby, baby I know it… You’ve lost that loving feeling...” – The Righteous Brothers It’s Valentine’s Day, which means it’s the perfect time to be thinking about folks who are near and dear to...
What do football and marketing have in common? You may be scratching your head trying to drum up an answer. Sometimes, the best way to get into the marketing groove and to learn is to relate it to something you’re...
The Big Game is coming up, and whether you’re attending a party or hosting one yourself, the last thing you want on your mind is work. But when it comes to digital marketing, it’s difficult to take any time off, even...
At the end of each year, Spotify Wrapped is always trending and in conversations throughout the social media landscape. Spotify has managed to develop an annual tradition that people love, and they're even beating Apple at their own game. This...
The digital age has been upon us for quite some time now, but there are many small businesses that are still way behind. Long ago are the days when you wanted to have print ads in the phonebook or to...
If there’s one thing we know about digital marketing, it’s that it’s always changing. Each year, new trends emerge that lay the foundation for both the long and short-term future of marketing; and after a year as unpredictable and tumultuous...
Converting a visitor to a customer is every marketer’s goal, but that feat is really only half the battle. Retaining those same customers requires consistent engagement like sending them email newsletters and offers that may span a few months or...
When it comes to making money online, no other marketing automation platform has consistently shown more efficacy than email. This is mainly due to email's impeccable reputation for providing the highest conversion rates at the most affordable costs. Businesses looking to tap...
Ever since email was adopted as a marketing tool, it has aided marketers to increase their conversion rates and drive repeat sales consistently. It also provides a cost-effective solution for businesses to develop and maintain a close relationship with their...
The COVID-19 pandemic is a rare global phenomenon that has created a unifying experience, unlike anything the world has ever seen. Entire workforces are now working from home due to social distancing and government-mandated stay-at-home orders. As consumers spend more...
So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to invest your marketing dollars, but are you calculating if the effort you spent writing the content, designing...
Small businesses across America are already feeling the financial repercussions from coronavirus restrictions. Millions of people are taking refuge from the virus outbreak by staying at home and avoiding unnecessary shopping trips. Unprecedented times call for changes in how we operate and...
PSA: If you own or manage a small business, you need to read this! Digital marketing is essential to a small business! It allows you to spread brand awareness, connect with contacts, build a brand, and so much more. That may sound...
Your DirectLync stocking is full this holiday season! We decided to give you a few gifts of ways you can use DirectLync. Below we have pulled out some of our favorite DirectLync marketing tips and tricks! Gift #1 – How to...
It’s 6:00 a.m. You wake up and walk into your kitchen. You know it is going to be a long day in the office, so you click a button that brews you a hot cup of coffee to kick-off your...
It’s that time of the year where all the holidays hit us all at once. Does anyone else feel like October, November, and December are smushed into one long month? For instance, I see people dressing up as Christmas character...
It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving force of the holiday season, especially their marketing teams. Without marketing, you wouldn’t know that your nephew...
Reaching a new audience is one of the biggest challenges when starting a small business, especially when you need to go beyond friends and family. Now, you may ask, “How do I get email addresses?” That is a common question...
Everyone knows about email marketing, but are they doing it the most efficient way? Email marketing is still one of the most common ways to reach your customers and leads directly; what if you make it even easier? Time-based email automation...
At DirectLync, we love the Fall season because of the pumpkin patches, Haunted mansions, great shopping deals, the fall weather, and so much more. With that in mind, we have created new seasonal email templates for you. We are excited...
“Hello There” “Last Day” “Don’t Miss Out!!!!” “Weekly News Report” Email subject lines like the above are boring and generic; don’t be afraid to be flashy. The first words your email recipient will see is the subject line. You could write...
Emoji. Is it a dance move? Is it a marketing platform for companies to use? Neither! In 1998, emojis were created to represent the first language born to the digital world, designed to add an emotional nuance to otherwise flat text. We all see...
You’ve decided you are ready to make the switch from your Mailchimp account to DirectLync. We are happy to have you! With your new account at DirectLync, you have access to an all-in-one marketing platform! You’ll have a more robust...
It’s time to talk about your business email address. Although it may not seem extremely important or exciting, it’s most likely your primary channel for communicating with your customers. So that is a big deal! We know there are many costs...
If you are like me, you really want a green thumb but have trouble keeping plants alive. Recently, I bought two of the same plant and placed them in different areas of my home. I wanted to find the best...
Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audiences at such a low cost. There are several best practices to follow when trying to...
Consumers nowadays are not going to put up with your bs (business shortcuts 😂). As a business, your priority is your customers, and your job is to satisfy their wants and needs. But guess what? Your competitors are doing so too. We understand...
To: Kevin Lynch From: DirectLync Subject Line: What’s your Instagram handle? Preheader: Plus – tips on how to make noise in the Instagram world Some of you may recognize this subject line and preheader from our bi-weekly newsletter, Small Talk 💬. If you don’t already receive...
