An all-in-one digital marketing & sales platform combining your most essential tools that can be used together or customized to your business' unique needs.
Build engaging campaigns in our seamless drag & drop editor.
Keep contacts organized & convert more leads to sales.
Quickly design forms to generate leads on your website.
Get more done when you automate key marketing functions.
Real-time data that drives smarter decision making.
An all-in-one digital marketing & sales platform combining your most essential tools that can be used together or customized to your business' unique needs.
Build engaging campaigns in our seamless drag & drop editor.
Keep contacts organized & convert more leads to sales.
Quickly design forms to generate leads on your website.
Get more done when you automate key marketing functions.
Real-time data that drives smarter decision making.
New digital marketing content about email marketing, social media, audience management, strategy & more added weekly!
The professional services landscape is changing. While clients once looked up the number of a business in the phonebook or walked through a firm’s front door, they’re now finding professional service providers on the web. Now, instead of big, bold...
Developing and deploying successful content marketing campaigns doesn’t just require solid strategies and engaging content. You also need the right tech stack. But with so many different options out there, which tools should your team choose to use? Luckily, we've rounded...
If you’re not already using email to market your small business, you should! Just 12.5% of consumers say they would make a purchase on social media — but 60% of consumers have made a purchase as the result of a...
The last two years have been hard on everybody. People felt stressed out and were scared of all the unexpected developments thanks to the multiple variants of COVID-19. Working from home left people with the inability to switch off from work, and...
March 2020. It was the middle of the workday when we received communication that we would be working from home for at least the next week as the Coronavirus (not yet a pandemic) was slowly but surely wreaking havoc across the...
Burnout has become more common in recent years, and the pandemic has only made the problem worse for many people. Originally, burnout was starting to become something that many millennials were talking about. One book that really brought this problem...
Brand pillars are the core values and characteristics of your brand. They are what you want the world to see when they think of or interact with your brand – whether that means customers, stakeholders, or employees. When you put it...
Did you know that 77% of consumers buy from brands that share their values? To foster trust and loyalty with consumers, it’s essential to identify your business’s values and mission. But how can you sum up your brand’s beliefs into...
During the early morning hours of April 25th, there were news stories breaking that Elon Musk and his team had been working over the weekend to finalize his purchase of Twitter. Within just a few hours, we learned that the...
When I was first started my career as a marketer, I was so excited to have a job and was super motivated to work all hours to go above and beyond my responsibilities. It went well for a couple of months. And...
What is your brand, anyway? It’s more than just the colors you use or your slogan – although that is an important part of branding. But your brand goes far deeper than that. At its core, branding is about how...
As a small business, you have a lot of things on your plate. It’s understandable that branding might not be a top priority — especially if you’ve heard small businesses don’t need a brand. However, this concept is actually untrue. Small...
Branding. Brand management. Defining your brand. These are popular terms in the marketing industry today. But they aren’t just buzzwords. Branding is absolutely essential to the success of your business. Wondering what this word actually means? Read on for a...
If you’re struggling to reach your marketing goals, it could be because you aren’t tracking your progress. Tracking your marketing is important because it gives you a feel for your progress. And when you know where things stand, you’ll be able...
As a small business owner, setting up the right digital marketing strategies can be a bit overwhelming. But fear not, we have you covered. In this article, we will cover everything about developing a marketing strategy for your business. Let's dive in! 1....
Developing an effective digital marketing strategy is no easy feat. But while building a successful strategy can sometimes be expensive and time-consuming, the end results are worth the wait. How can you pick the best marketing strategies when your business and the...
It’s essential for digital marketers to have goals. Setting goals can trigger new behaviors, align your focus, and sustain both your personal and professional velocity. While analytics clearly show you what needs to be enhanced in your marketing efforts, goal...
Are you overwhelmed with all the marketing mumbo jumbo and acronyms like PPC, ROI, CTR, or CTA? Well, so was I. To make it easier for you, I came up with this glossary of all the terms and acronyms that were a...
We’ve officially entered the month of March and that means warmer weather is just around the corner. While spring is the perfect time to clean your home, don’t let your small business fall to the wayside. With the end of Q1...
When you’re at the helm of a business, it can be tempting to jump right in and skip the strategy and planning phase. By nature, you want to get things done – and while that’s a fantastic quality to have...
Have you ever spent an unspeakable amount of time looking at a blank document hoping something will click? Because same (and I am not even embarrassed to admit it). Coming up with ideas is hard and what’s harder is to feel good...
You might have come across hot takes about how to exponentially grow your business in just a couple of weeks, how to get 100k people visiting your website every month, and how to grow your small business to a multi-million...
The adoption of digital and information technologies has been incredibly fast. What started out as an email here and there - or maybe a Skype call to a faraway relative – has turned into a society where TikTok videos reign...
Do you need Digital Marketing 101? You aren’t alone– many of us could use a refresher on digital marketing basics. There’s a lot of content on the internet about digital marketing. If most of it confuses you, you aren’t alone. With...
The Big Game is coming up, and whether you’re attending a party or hosting one yourself, the last thing you want on your mind is work. But when it comes to digital marketing, it’s difficult to take any time off, even...
At the end of each year, Spotify Wrapped is always trending and in conversations throughout the social media landscape. Spotify has managed to develop an annual tradition that people love, and they're even beating Apple at their own game. This...
If there’s one thing we know about digital marketing, it’s that it’s always changing. Each year, new trends emerge that lay the foundation for both the long and short-term future of marketing; and after a year as unpredictable and tumultuous...
The success of any enterprise is dependent mainly on its ability to anticipate prospects’ needs and effectively manage customer relationships. Small businesses are particularly vulnerable because it gets difficult to keep track of all customer-related info as the business grows. This...
Choosing a CRM for your small business requires identifying your specific business needs and then selecting a CRM software that meets those needs. This article discusses 15 factors to consider when choosing a CRM for your small business. Why CRM is...
Ever since email was adopted as a marketing tool, it has aided marketers to increase their conversion rates and drive repeat sales consistently. It also provides a cost-effective solution for businesses to develop and maintain a close relationship with their...
CRM stands for Customer Relationship Management. A CRM software system is used to increase sales by improving business relationships. CRM software enhances customer relationships by managing customer interactions, tracking contacts from lead to revenue, streamlining processes, and managing sales opportunities. In DirectLync’s CRM...
CRM is a buzzword that you have probably heard a lot, especially if you are a business owner or salesperson. Both enterprise companies and small businesses use it to manage their sales. In fact, Capterra discovered that 65% of businesses...
Do you know how to build strong relationships with customers at your business? You know that feeling when you walk into your favorite restaurant, and they know your name? I do, and I always appreciate it! It also reminds me that...
“There are many different CRM software; how do I know which one is right for my business?" If you are just starting your CRM search, you’re probably thinking something along the lines of the above question. Don’t stress; we’ve all been...
Summer brought us tans and vacations. Fall brings us pumpkin spice and football. Seasons come to an end, but DirectLync does not! We are coming to you with some big news. Drum roll, please 🥅 Welcome, CRM! CRM stands for Customer Relationship Management and is...
