DirectLync Insights

Blogs, lessons, and resources grow knowledge and empower success

New digital marketing content about email marketing, social media, audience management, strategy & more added weekly!

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How To Build, Grow, and Maintain Your Contact List

Read Time: 6 minutes

If you’re not already using email to market your small business, you should! Just 12.5% of consumers say they would make a purchase on social media — but 60% of consumers have made a purchase as the result of a...

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How The Pandemic Has Changed The Way We View Professionalism

Read Time: 10 minutes

March 2020.  It was the middle of the workday when we received communication that we would be working from home for at least the next week as the Coronavirus (not yet a pandemic) was slowly but surely wreaking havoc across the...

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How To Address Burnout At Work

Read Time: 8 minutes

Burnout has become more common in recent years, and the pandemic has only made the problem worse for many people. Originally, burnout was starting to become something that many millennials were talking about. One book that really brought this problem...

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Defining Your Brand Pillars

Read Time: 8 minutes

Brand pillars are the core values and characteristics of your brand. They are what you want the world to see when they think of or interact with your brand – whether that means customers, stakeholders, or employees.  When you put it...

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How Do I Define My Brand?

Read Time: 4 minutes

What is your brand, anyway? It’s more than just the colors you use or your slogan – although that is an important part of branding. But your brand goes far deeper than that. At its core, branding is about how...

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Do I Need A Brand If I'm A Small Business?

Read Time: 4 minutes

As a small business, you have a lot of things on your plate. It’s understandable that branding might not be a top priority — especially if you’ve heard small businesses don’t need a brand. However, this concept is actually untrue. Small...

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Branding Explained in 300 Words

Read Time: 1 minutes

Branding. Brand management. Defining your brand. These are popular terms in the marketing industry today. But they aren’t just buzzwords. Branding is absolutely essential to the success of your business. Wondering what this word actually means? Read on for a...

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How To Track Your Progress and Goals

Read Time: 3 minutes

If you’re struggling to reach your marketing goals, it could be because you aren’t tracking your progress. Tracking your marketing is important because it gives you a feel for your progress. And when you know where things stand, you’ll be able...

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Digital Marketing For Small Businesses: Building The Framework

Read Time: 10 minutes

As a small business owner, setting up the right digital marketing strategies can be a bit overwhelming. But fear not, we have you covered.  In this article, we will cover everything about developing a marketing strategy for your business.  Let's dive in!  1....

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Setting Up SMART Goals As a Small Business

Read Time: 4 minutes

It’s essential for digital marketers to have goals. Setting goals can trigger new behaviors, align your focus, and sustain both your personal and professional velocity. While analytics clearly show you what needs to be enhanced in your marketing efforts, goal...

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3 Reasons To Start With Strategy

Read Time: 3 minutes

When you’re at the helm of a business, it can be tempting to jump right in and skip the strategy and planning phase. By nature, you want to get things done – and while that’s a fantastic quality to have...

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10 Women in Marketing You Should Be Following on Twitter

Read Time: 7 minutes

March is Women's History Month, and we at DirectLync are celebrating it by putting the spotlight on the female marketing experts to follow on Twitter right now!  Why Twitter, you ask?  Twitter is a great platform to remain on top of all...

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5 Ways To Empower Your Creative Side as a Digital Marketer

Read Time: 4 minutes

Have you ever spent an unspeakable amount of time looking at a blank document hoping something will click?  Because same (and I am not even embarrassed to admit it).  Coming up with ideas is hard and what’s harder is to feel good...

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Digital Marketing Explained in Less Than 500 Words

Read Time: 2 minutes

There’s a lot of content on the internet about digital marketing. If most of it confuses you, you aren’t alone. With terms like conversion rate optimization, net promoter score, and responsive design being thrown around, it’s no wonder that digital...

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How To Make The Monday After The Big Game a Breeze

Read Time: 5 minutes

The Big Game is coming up, and whether you’re attending a party or hosting one yourself, the last thing you want on your mind is work. But when it comes to digital marketing, it’s difficult to take any time off, even...

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Spotify Wrapped: 5 Key Takeaways For Your Small Business

Read Time: 5 minutes

At the end of each year, Spotify Wrapped is always trending and in conversations throughout the social media landscape. Spotify has managed to develop an annual tradition that people love, and they're even beating Apple at their own game. This...

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What Does Digital Marketing Look Like In 2022?

Read Time: 7 minutes

If there’s one thing we know about digital marketing, it’s that it’s always changing. Each year, new trends emerge that lay the foundation for both the long and short-term future of marketing; and after a year as unpredictable and tumultuous...

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What are the Benefits of CRM for Small Business?

Read Time: 6 minutes

The success of any enterprise is dependent mainly on its ability to anticipate prospects’ needs and effectively manage customer relationships. Small businesses are particularly vulnerable because it gets difficult to keep track of all customer-related info as the business grows.  This...

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15 Factors to Consider When Choosing a CRM for Small Business

Read Time: 6 minutes

Choosing a CRM for your small business requires identifying your specific business needs and then selecting a CRM software that meets those needs. This article discusses 15 factors to consider when choosing a CRM for your small business. Why CRM is...

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Guide to Launching Effective Email Marketing Campaigns with CRM

Read Time: 6 minutes

Ever since email was adopted as a marketing tool, it has aided marketers to increase their conversion rates and drive repeat sales consistently. It also provides a cost-effective solution for businesses to develop and maintain a close relationship with their...

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Get to Know: CRM in DirectLync

Read Time: 4 minutes

CRM stands for Customer Relationship Management. A CRM software system is used to increase sales by improving business relationships. CRM software enhances customer relationships by managing customer interactions, tracking contacts from lead to revenue, streamlining processes, and managing sales opportunities.  In DirectLync’s CRM...

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Why Use A CRM? 5 Successful Industry Examples

Read Time: 9 minutes

CRM is a buzzword that you have probably heard a lot, especially if you are a business owner or salesperson. Both enterprise companies and small businesses use it to manage their sales. In fact, Capterra discovered that 65% of businesses...

Tips for Building Strong Customer Relationships

5 Strategies for Building Strong Customer Relationships

Read Time: 7 minutes

You know that feeling when you walk into your favorite restaurant, and they know your name? I do, and I always appreciate it! It also reminds me that I probably go to that one place too often 🤦‍♀️. Receiving that...

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What is CRM? | Buzzword Breakdown

Read Time: 14 minutes

“There are many different CRM software; how do I know which one is right for my business?" If you are just starting your CRM search, you’re probably thinking something along the lines of the above question. Don’t stress; we’ve all been...

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Introducing CRM in DirectLync

Read Time: 5 minutes

Summer brought us tans and vacations. Fall brings us pumpkin spice and football. Seasons come to an end, but DirectLync does not! We are coming to you with some big news.  Drum roll, please 🥁… Welcome, CRM!  CRM stands for Customer Relationship Management and is...