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5 Essential Tools to Make Your Content Marketing Strategy Easier to Execute

by Stephanie Weaver
Read Time: 3 minutes
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Developing and deploying successful content marketing campaigns doesn’t just require solid strategies and engaging content. You also need the right tech stack. But with so many different options out there, which tools should your team choose to use?

Luckily, we've rounded up the five best content marketing tools to enhance your marketing efforts. Whether you need help with email marketing, keyword optimization, or writing copy, these innovative solutions have you covered.

1. DirectLync

Best for: Consolidating numerous content marketing tools into one unified platform

Think of DirectLync as your one-stop shop for all of your small business’s marketing and sales needs. Marketers can seamlessly integrate all of their essential tools into one intuitive platform. DirectLync allows you to effortlessly craft engaging emails, manage your social media accounts, analyze real-time data, and keep your contact lists organized for optimized results. This streamlines your workflow, trims your bottom line, and reduces the hassle of managing dozens of different tools. Even the best marketing teams will benefit from DirectLync.

Pricing: Free 14-day trial, flexible pricing model based on company size and needs


Best for: Crafting engaging copy in seconds

Does your copywriter need a break? While bots will never replace people, CopyAI is a must-have for marketing teams that are on super-tight deadlines. With this automated creativity tool, you can create engaging marketing copy in seconds. Simply choose what type of copy you need, describe your product or service, and let CopyAI craft social media content, website copy, and Google ads. Just be sure to have your internal writer humanize the copy before you publish it. While robots can boost efficiency, they’ll never replace the empathy or emotions of real people.

Pricing: $35/month for a pro membership

3. SEMrush

Best for: Finding high-quality keywords and tracking website metrics

A wise person once said that the best place to hide a dead body was on the second page of Google. If you want more customers to find your brand, you need to optimize your content for search engines. SEMrush can help by enabling your team to develop data-driven campaigns that are tailored to your target audience’s needs. Uncover millions of keywords, analyze any domain’s backlink profile, and get concise reports with actionable advice.

Pricing: Pro plans start at $199.95/month and business plans are $449.95/month

4. Mitto 

Best for: Omnichannel communication campaigns

Omnichannel messaging helps brands broaden their reach. With Mitto, you can interact with customers where they already are. Mitto allows you to engage consumers via SMS, social messaging apps, and customized voice calling. Businesses can easily keep track of all of their communications across all of their channels on one united platform.

Pricing: SMS starts at $.0059/message

5. WordPress

 Best for: Publishing blogs and building websites

If you’ve been a content marketer long enough, then you’re probably already aware of the power of WordPress. The most widely used content management system (CMS) in the world, WordPress allows you to build stunning websites using customizable templates.  

Pricing: Free 14-day trial, a starter membership is $5/month, and a pro membership is $15/month

Integrate all of your content marketing tools with DirectLync

With so many different tools in their arsenal, content marketers need to find a way to streamline their processes to save time and money. With DirectLync’s all-in-one platform, you can easily access all of your essential marketing tools on one simple platform.

To see how DirectLync can boost your marketing efforts, sign up for your free 14-day trial now.