DirectLync Blog

Bringing you the inside scoop on all things digital marketing.

Small Business Saturday
Read Time: 55 seconds

Small Business Saturday (SBS) is here! It was created by American Express, in 2010, as a way to encourage people to Shop Small and bring more holiday shopping to small businesses. On Nov 30th, 2...

Small Business Saturday (SBS) is here! It was created by American Express, in 2010, as a way to encourage people to Shop Small and bring more ho...

The Ultimate Way to Use Reddit For Your Small Business
Read Time: 4 minutes

When you think of starting a business, creating a marketing plan, or building a content strategy, Reddit isn’t usually the first platform that comes to mind. People often forget about Reddit as...

When you think of starting a business, creating a marketing plan, or building a content strategy, Reddit isn’t usually the first platform t...

Holiday & Winter Templates
Read Time: 2 minutes

It’s that time of the year where all the holidays hit us all at once. Does anyone else feel like October, November, and December are smushed into one long month? For instance, I see people dress...

It’s that time of the year where all the holidays hit us all at once. Does anyone else feel like October, November, and December are smushe...

National Entrepreneurs' Day
Read Time: 6 minutes

Today is National Entrepreneurs’ Day. It’s the day that we celebrate all the entrepreneurs that we work for, look up to, and even aspire to be. National Entrepreneurs’ Day is a day w...

Today is National Entrepreneurs’ Day. It’s the day that we celebrate all the entrepreneurs that we work for, look up to, and even asp...

10 Steps to Mastering DirectLync
Read Time: 26 seconds

Congratulations, the hardest part is over! You’ve found a digital marketing platform that allows you to manage your everyday sales and marketing tools in one place. DirectLync brings it all toge...

Congratulations, the hardest part is over! You’ve found a digital marketing platform that allows you to manage your everyday sales and mark...

5 Strategies for Building Strong Customer Relationships
Read Time: 7 minutes

You know that feeling when you walk into your favorite restaurant, and they know your name? I do, and I always appreciate it! It also reminds me that I probably go to that one place too often 🤦🏻...

You know that feeling when you walk into your favorite restaurant, and they know your name? I do, and I always appreciate it! It also reminds me...

What is CRM? | Buzzword Breakdown
Read Time: 14 minutes

“There are many different CRM software; how do I know which one is right for my business?" If you are just starting your CRM search, you’re probably thinking something along the li...

“There are many different CRM software; how do I know which one is right for my business?" If you are just starting your CRM search...

Introducing CRM in DirectLync
Read Time: 5 minutes

Summer brought us tans and vacations. Fall brings us pumpkin spice and football. Seasons come to an end, but DirectLync does not! We are coming to you with some big news.  Drum roll, please&nb...

Summer brought us tans and vacations. Fall brings us pumpkin spice and football. Seasons come to an end, but DirectLync does not! We are coming t...

Social Media Marketing: Does Time Really Matter?
Read Time: 6 minutes

If you didn’t know by now, social media is a necessity in marketing strategies. Social media is such a massive part of brands – their message, voice, and a way of...

If you didn’t know by now, social media is a necessity in marketing strategies. Social media is such a massive par...

How to Identify Your Target Market
Read Time: 9 minutes

Imagine trying to market your product or service to everyone in the world. Sounds crazy, right? The money, the manpower, the creative process that would go behind a marketing plan of that size. N...

Imagine trying to market your product or service to everyone in the world. Sounds crazy, right? The money, the manpower, the creative proces...

How to Plan Your 2019 Holiday Campaign
Read Time: 13 minutes

It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving force of the holiday season, especially their marketing te...

It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving for...

How to Create Your Marketing Plan
Read Time: 9 minutes

Marketing is all about first impressions. For instance, Person 1 and Person 2 walk into a bar. Person 1 introduces themselves and talks your ear off all night. Person 2 kindly pulls out a seat for you...

Marketing is all about first impressions. For instance, Person 1 and Person 2 walk into a bar. Person 1 introduces themselves and talks your ear...

Instagram is Hiding Likes: Use it to Your Advantage
Read Time: 6 minutes

I have been trying to wrap my head around this for a while now. I understand their reasoning but do they know it is going to change everything? Instagram hiding likes… It just… is&h...

I have been trying to wrap my head around this for a while now. I understand their reasoning but do they know it is going to change everything?&n...

How to Build Your Email List
Read Time: 7 minutes

Reaching a new audience is one of the biggest challenges when starting a small business, especially when you need to go beyond friends and family. Now, you may ask, “How do I get email addresses...

Reaching a new audience is one of the biggest challenges when starting a small business, especially when you need to go beyond friends and family...

4 Ways to Start Using Time-Based Email Automation
Read Time: 5 minutes

Everyone knows about email marketing, but are they doing it the most efficient way? Email marketing is still one of the most common ways to reach your customers and leads directly; what if you make...

Everyone knows about email marketing, but are they doing it the most efficient way? Email marketing is still one of the most common ways to re...

Fall Templates
Read Time: 2 minutes

At DirectLync, we love the Fall season because of the pumpkin patches, Haunted mansions, great shopping deals, the fall weather, and so much more. With that in mind, we have created new seasonal email...

At DirectLync, we love the Fall season because of the pumpkin patches, Haunted mansions, great shopping deals, the fall weather, and so much more...

12 Tips on How to Build a Brand on Instagram
Read Time: 8 minutes

“Really, Instagram? You’re telling me I should be marketing my small business on Instagram?”  The answer is yes, and it’s going to keep being yes. Whether you are selli...

“Really, Instagram? You’re telling me I should be marketing my small business on Instagram?”  The answer is yes, and it...

5 Music Festival Marketing Trends of 2019
Read Time: 9 minutes

Summer is coming to an end, which means music festivals are too. While they may be over, they can teach us a lot about marketing and how to attract a new audience. In this blog post, we are breaking d...

Summer is coming to an end, which means music festivals are too. While they may be over, they can teach us a lot about marketing and how to attra...

7 Reasons Why Marketers Love DirectLync
Read Time: 6 minutes

Marketers are busy with multiple responsibilities on their plate. We built DirectLync with everything you do – social, email, contact management – in mind. It’s a digital marketing p...

Marketers are busy with multiple responsibilities on their plate. We built DirectLync with everything you do – social, email, contact manag...

What’s New in DirectLync: Summer 2019
Read Time: 4 minutes

Summer brings sunshine, flip flops, and exciting updates in DirectLync! Maybe one of those isn’t like the others, but we promise that these updates will make you happier and your life easier thi...

Summer brings sunshine, flip flops, and exciting updates in DirectLync! Maybe one of those isn’t like the others, but we promise that these...

Don't Get Caught Making These 10 Subject Line Mishaps
Read Time: 9 minutes

 “Hello There” “Last Day” “Don’t Miss Out!!!!” “Weekly News Report” Email subject lines like the above are boring and generic; don’t...

 “Hello There” “Last Day” “Don’t Miss Out!!!!” “Weekly News Report” Email subject l...

Let's Make Your Life Easier with Facebook's Newest Tools
Read Time: 6 minutes

Facebook Business Pages are designed for businesses to access all the features of targeting their audience in a digital space. Facebook, the world’s largest social media network, has many opport...

Facebook Business Pages are designed for businesses to access all the features of targeting their audience in a digital space. Facebook, the worl...

5 Instagram Hacks for Your Small Business
Read Time: 9 minutes

Surprise! Instagram isn’t just for teenage kids who post pictures and compete about who gets the most likes. Let the businesses join in on the competition too!  Instagram is useful in...

Surprise! Instagram isn’t just for teenage kids who post pictures and compete about who gets the most likes. Let the businesses join in...

5 Reasons Why Emojis are a Marketer's Best Friend
Read Time: 7 minutes

Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born of the digital world, designed to add an emotional nuanc...

Emoji. Is it a dance move? Is it a platform for companies to use? Neither! In 1998, emojis were created to represent the first language born o...

How to Transition from Mailchimp to DirectLync
Read Time: 3 minutes

You’ve decided you are ready to make the switch from your Mailchimp account to DirectLync. We are happy to have you! With your new account at DirectLync, you have access to an all-in-one marketi...

You’ve decided you are ready to make the switch from your Mailchimp account to DirectLync. We are happy to have you! With your new account...

Where to Invest Your Marketing Dollars to Grow Your Business
Read Time: 10 minutes

Let's face it. You are a small business, and usually, budgets are somewhat tight. That’s okay! But, it's essential that you are investing your marketing dollars in strategies that you kn...

Let's face it. You are a small business, and usually, budgets are somewhat tight. That’s okay! But, it's essential that you are inv...

10 Proven Ways to Turn Your Website into a Lead Generation Machine
Read Time: 11 minutes

Most small businesses have a website. Whether you built it yourself or used an agency, your website should be a consistent source of leads for your business. The goal isn’t just to have an onlin...

Most small businesses have a website. Whether you built it yourself or used an agency, your website should be a consistent source of leads for yo...

Get to Know: Email Marketing in DirectLync
Read Time: 3 minutes

Email marketing is a powerful marketing tool. DirectLync's email marketing module makes it easy to build and send eye-catching emails and even easier to analyze your results. Here is everything yo...

Email marketing is a powerful marketing tool. DirectLync's email marketing module makes it easy to build and send eye-catching emails and eve...

How to Transition from Constant Contact to DirectLync
Read Time: 4 minutes

You’ve decided you are ready to make the switch from your Constant Contact account to DirectLync. We are happy to have you! With your new account at DirectLync, you have access to an all-in-one...

You’ve decided you are ready to make the switch from your Constant Contact account to DirectLync. We are happy to have you! With your new a...

Buzzword Breakdown: SEO
Read Time: 10 minutes

If you’re reading this article, chances are you’ve at least heard the term 'SEO.' In this session of Buzzword Breakdown, we’re diving in and exploring the basics of SEO,...

If you’re reading this article, chances are you’ve at least heard the term 'SEO.' In this session of Buzzword Breakdown,...

Get to Know: Social Media in DirectLync
Read Time: 2 minutes

DirectLync's social media module helps you save time and increase efficiency by planning, scheduling, and managing your social media all in one place. You can also gain insights into your performa...

DirectLync's social media module helps you save time and increase efficiency by planning, scheduling, and managing your social media all in o...

Buzzword Breakdown: User Generated Content (UGC)
Read Time: 5 minutes

In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purchasing power!). As a social media manager, I instantly se...

In 2018, there were over 3.196 billion users on social media. That's almost half of the world's population (and a heck of a lot of purcha...

The Downsides of Using a Free Email Address for Your Business
Read Time: 5 minutes

It’s time to talk about your business email address. Although it may not seem extremely important or exciting, it’s most likely your primary channel for communicating with your customers....

It’s time to talk about your business email address. Although it may not seem extremely important or exciting, it’s most likely your...

Get to Know: Reporting in DirectLync
Read Time: 1 minutes

The power of DirectLync is within your reporting module. By having all your tools in one place, you are able to get integrated insights into your sales and marketing. Here are some tips and tricks to...

The power of DirectLync is within your reporting module. By having all your tools in one place, you are able to get integrated insights into your...

Get to Know: Contact Manager in DirectLync
Read Time: 2 minutes

Take the guessing game out of your sales strategy by keeping all your contacts and their information in one place! DirectLync's contact manager allows you to understand your contacts better and pe...

Take the guessing game out of your sales strategy by keeping all your contacts and their information in one place! DirectLync's contact manag...

What is A/B Testing in Email Marketing?
Read Time: 7 minutes

If you are like me, you really want a green thumb but have trouble keeping plants alive. Recently, I bought two of the same plant and placed them in different areas of my home. I wanted to find the be...

If you are like me, you really want a green thumb but have trouble keeping plants alive. Recently, I bought two of the same plant and placed them...

DirectLync Shakes Up Small Business Marketing with New Digital Marketing Platform
Read Time: 2 minutes

PHILADELPHIA, April 23, 2019  -- Today, DirectLync announces the launch of its digital marketing platform for small and medium-sized businesses (SMBs). The platform's...

PHILADELPHIA, April 23, 2019  -- Today, DirectLync announces the launch of its digital marketing platform for small...

Which Social Media Channels are Right for You?
Read Time: 6 minutes

There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creating your online presence can be extremely overwhelming, e...

There are a plethora of social channels for businesses out there, but that doesn't mean that all of them are right for your business. Creatin...

Embarking on a Website Design? Keep These 5 Factors in Mind.
Read Time: 4 minutes

Your website is extremely important. It may be more impactful on business than you think.  48% of people cited a website design as the number 1 factor in deciding the credibility of the busine...

Your website is extremely important. It may be more impactful on business than you think.  48% of people cited a website design as the nu...

6 Ways to Build a LinkedIn Page for Lead Generation
Read Time: 3 minutes

If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just as individuals can have profile pages, you can have a co...

If you run a business or organization you may be well aware of the potential power of social media, but do you know the power of LinkedIn? Just a...

3 Hashtag Best Practices to Start Using Now
Read Time: 3 minutes

Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution. Now we see it everywhere online. While people may like...

Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution....

Ramp Up Customer Referrals with Digital Marketing
Read Time: 2 minutes

Word-of-mouth referral is the original marketing channel and has been around for as long as our ancestors have been able to communicate. Every business generates customers through word-of-mouth referr...

Word-of-mouth referral is the original marketing channel and has been around for as long as our ancestors have been able to communicate. Every bu...

4 Key Factors for a Successful Pay-Per-Click Campaign
Read Time: 3 minutes

Advertising on search engines is a great way to gain exposure for your business. When resourced properly, it can increase your brand awareness and, more importantly, your bottom line. While there...

Advertising on search engines is a great way to gain exposure for your business. When resourced properly, it can increase your brand awareness an...

How To Use LinkedIn To Grow Your Business
Read Time: 3 minutes

When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social media and networking site targets professionals that are l...

When you hear the term "social media," you probably think of Facebook, Twitter, or Instagram. Did LinkedIn come to mind? The social med...

4 Tips for Building High-Quality Email Lists
Read Time: 2 minutes

Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audiences at such a low cost. There are several best practice...

Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audien...

The Dangers of Poorly Written Website Content
Read Time: 2 minutes

Congratulations! You've got a website! It looks great, it's easy to use, and it's very functional. You may have spent a fair amount of money on it, plus you're splurging for social med...

Congratulations! You've got a website! It looks great, it's easy to use, and it's very functional. You may have spent a fair amount o...

4 Reasons You're Losing Customers To Your Competition
Read Time: 4 minutes

It's never been easier for businesses to reach potential customers. This is good and bad news for business owners. The good news is you can effectively use many marketing tools to reach your targe...

It's never been easier for businesses to reach potential customers. This is good and bad news for business owners. The good news is you can e...

6 Tips for Writing a Better Blog
Read Time: 4 minutes

Your blog is a powerful and valuable marketing tool. You use it to connect with your audience, build brand awareness, showcase your expertise, and generate interest in your company. Your blog should b...

Your blog is a powerful and valuable marketing tool. You use it to connect with your audience, build brand awareness, showcase your expertise, an...

10 Tips For Effective Subject Lines
Read Time: 2 minutes

E-mail marketing has become one of the most popular forms of advertising for businesses. It is an effective way to reach people about an event or a marketing campaign. But, those who use e-mail market...

E-mail marketing has become one of the most popular forms of advertising for businesses. It is an effective way to reach people about an event or...

How Non-profits Can Get The Most Bang for Their Limited Bucks
Read Time: 2 minutes

Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whether that's caring for animals, fighting diseases,...

Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization's core purpose, whe...

Why Small Businesses Need to Start Using YouTube
Read Time: 3 minutes

Videos are excellent tools to help businesses tell their story.   Facebook gets most of the attention when it comes to social media, but you should seriously also consider using YouTube f...

Videos are excellent tools to help businesses tell their story.   Facebook gets most of the attention when it comes to social media,...

Use an Agency to Build Your Small Business Website
Read Time: 3 minutes

So, you need a new website, but you're not sure what route to take. There are many options out there at varying price points and varying levels of quality. You can take the do-it-yourself (DIY) ro...

So, you need a new website, but you're not sure what route to take. There are many options out there at varying price points and varying leve...

3 Strategies to Manage Your Online Reputation
Read Time: 4 minutes

What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital reputation is just as important as any other aspect of...

What people say and write about you on blogs, websites, and social media can drastically change your business, for better or worse. Your digital...

Make a Strong First Impression with Quality Meta Tags
Read Time: 3 minutes

Getting people to your website is half the battle when it comes to converting leads into customers. While there are many paths a visitor can take to arrive at your website, the usual routes include:...

Getting people to your website is half the battle when it comes to converting leads into customers. While there are many paths a visitor can take...

5 Marketing Tips for Nonprofit Businesses
Read Time: 3 minutes

Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for financial support. Also, most nonprofits are typically...

Managing a nonprofit is extremely admirable work. It is also demanding and challenging. You are continually managing volunteers and lobbying for...

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