DirectLync Insights

Blogs, lessons, and resources grow knowledge and empower success

New digital marketing content about email marketing, social media, audience management, strategy & more added weekly!

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5 Content Ideas for Professional Service Firms

Read Time: 6 minutes

Long gone are the days when professional service firms, including attorneys, architects, engineers, and financial advisors, relied on word-of-mouth to attract new clients. Today’s professional service companies are harnessing the power of content marketing to cultivate leads, build trust, and...

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7 Steps To Building A Winning Content Strategy

Read Time: 10 minutes

Podcasts. Videos. Blogs. Case Studies. Content comes in many forms these days — it has come a long way from the age of newspapers and magazines. No one can deny the importance of content marketing for businesses. According to Content Marketing...

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Content Marketing Defined in 200 Words

Read Time: 5 minutes

There seems to be a lot of buzzwords thrown around by marketing professionals these days. From “CX” and “bounce rate” to “A/B testing” and “customer journey,” it can be tough for savvy marketers to keep up with the ever-evolving industry...

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Why You Need To Track Email Marketing Metrics

Read Time: 6 minutes

Measuring and evaluating performance should be part of any email campaign right from the very start. You want your emails to reach as many potential customers as possible, and convert into as many leads or sales as possible too.  Properly analyzing...

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12 Email Marketing Best Practices That Actually Work

Read Time: 9 minutes

With over 320 billion emails sent daily in 2021, it's no surprise that email marketing is one of the top ways to reach your audience.  According to Radicati, an average professional receives about 121 emails daily.  That's a lot of emails. So,...

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Why Segmentation Matters

Read Time: 5 minutes

When you receive an email from a business, what makes you more likely to open and read that email? Maybe the subject line mentions your city. Maybe the email features a product you recently viewed. Or perhaps the message shares several...

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How To Build, Grow, and Maintain Your Contact List

Read Time: 6 minutes

If you’re not already using email to market your small business, you should! Just 12.5% of consumers say they would make a purchase on social media — but 60% of consumers have made a purchase as the result of a...

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Is Email Marketing Dead in 2022?

Read Time: 5 minutes

If you’re like 64% of small businesses, you’re probably already using email marketing. This popular digital marketing channel is a great way to increase engagement and revenue among your customer base. But the best marketing methods are always evolving and changing....

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The Pros and Cons of a Twitter Edit Button

Read Time: 10 minutes

Ever since Elon Musk announced his plans to buy Twitter, the platform’s users have been filled with hope that we may finally get the fabled Twitter edit button. Since the launch of Twitter, this has been the number one feature...

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How The Pandemic Has Changed The Way We View Professionalism

Read Time: 10 minutes

March 2020.  It was the middle of the workday when we received communication that we would be working from home for at least the next week as the Coronavirus (not yet a pandemic) was slowly but surely wreaking havoc across the...

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How To Address Burnout At Work

Read Time: 8 minutes

Burnout has become more common in recent years, and the pandemic has only made the problem worse for many people. Originally, burnout was starting to become something that many millennials were talking about. One book that really brought this problem...

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Defining Your Brand Pillars

Read Time: 8 minutes

Brand pillars are the core values and characteristics of your brand. They are what you want the world to see when they think of or interact with your brand – whether that means customers, stakeholders, or employees.  When you put it...

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How Do I Define My Brand?

Read Time: 4 minutes

What is your brand, anyway? It’s more than just the colors you use or your slogan – although that is an important part of branding. But your brand goes far deeper than that. At its core, branding is about how...

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Do I Need A Brand If I'm A Small Business?

Read Time: 4 minutes

As a small business, you have a lot of things on your plate. It’s understandable that branding might not be a top priority — especially if you’ve heard small businesses don’t need a brand. However, this concept is actually untrue. Small...

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Branding Explained in 300 Words

Read Time: 1 minutes

Branding. Brand management. Defining your brand. These are popular terms in the marketing industry today. But they aren’t just buzzwords. Branding is absolutely essential to the success of your business. Wondering what this word actually means? Read on for a...

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How To Track Your Progress and Goals

Read Time: 3 minutes

If you’re struggling to reach your marketing goals, it could be because you aren’t tracking your progress. Tracking your marketing is important because it gives you a feel for your progress. And when you know where things stand, you’ll be able...

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Digital Marketing For Small Businesses: Building The Framework

Read Time: 10 minutes

As a small business owner, setting up the right digital marketing strategies can be a bit overwhelming. But fear not, we have you covered.  In this article, we will cover everything about developing a marketing strategy for your business.  Let's dive in!  1....

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Setting Up SMART Goals As a Small Business

Read Time: 4 minutes

It’s essential for digital marketers to have goals. Setting goals can trigger new behaviors, align your focus, and sustain both your personal and professional velocity. While analytics clearly show you what needs to be enhanced in your marketing efforts, goal...

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3 Reasons To Start With Strategy

Read Time: 3 minutes

When you’re at the helm of a business, it can be tempting to jump right in and skip the strategy and planning phase. By nature, you want to get things done – and while that’s a fantastic quality to have...

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10 Women in Marketing You Should Be Following on Twitter

Read Time: 7 minutes

March is Women's History Month, and we at DirectLync are celebrating it by putting the spotlight on the female marketing experts to follow on Twitter right now!  Why Twitter, you ask?  Twitter is a great platform to remain on top of all...

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5 Ways To Empower Your Creative Side as a Digital Marketer

Read Time: 4 minutes

Have you ever spent an unspeakable amount of time looking at a blank document hoping something will click?  Because same (and I am not even embarrassed to admit it).  Coming up with ideas is hard and what’s harder is to feel good...

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Digital Marketing Explained in Less Than 500 Words

Read Time: 2 minutes

There’s a lot of content on the internet about digital marketing. If most of it confuses you, you aren’t alone. With terms like conversion rate optimization, net promoter score, and responsive design being thrown around, it’s no wonder that digital...

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7 Valentine's Day Marketing Campaigns That Give Us Heart Eyes

Read Time: 3 minutes

How much money do you spend on Valentine’s Day gifts? If you’re like most American consumers, you’re projected to spend a total of $175.41 this year. That number makes it clear that marketers should be asking a different question: How...

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14 Easy Ways to Fall in Love with Your Content Creation Strategy

Read Time: 8 minutes

“You’re trying hard not to show it, but baby, baby I know it… You’ve lost that loving feeling...” – The Righteous Brothers It’s Valentine’s Day, which means it’s the perfect time to be thinking about folks who are near and dear to...

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Market Like the Pros. Which NFL Star Are You?

Read Time: 4 minutes

What do football and marketing have in common? You may be scratching your head trying to drum up an answer. Sometimes, the best way to get into the marketing groove and to learn is to relate it to something you’re...

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How To Make The Monday After The Big Game a Breeze

Read Time: 5 minutes

The Big Game is coming up, and whether you’re attending a party or hosting one yourself, the last thing you want on your mind is work. But when it comes to digital marketing, it’s difficult to take any time off, even...

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Top 5 Social Media Trends Entrepreneurs Should Prepare for in 2022

Read Time: 4 minutes

There's no doubt about it. Social media has been an integral part of our personal lives for over a decade. But in a post-pandemic world, digital communities have become even more substantial and impactful, especially across social platforms. Across Facebook, TikTok,...

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Spotify Wrapped: 5 Key Takeaways For Your Small Business

Read Time: 5 minutes

At the end of each year, Spotify Wrapped is always trending and in conversations throughout the social media landscape. Spotify has managed to develop an annual tradition that people love, and they're even beating Apple at their own game. This...

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What Does Digital Marketing Look Like In 2022?

Read Time: 7 minutes

If there’s one thing we know about digital marketing, it’s that it’s always changing. Each year, new trends emerge that lay the foundation for both the long and short-term future of marketing; and after a year as unpredictable and tumultuous...

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2022 Social Media Holiday Calendar

Read Time: 12 minutes

Doesn’t it seem like there is a social media holiday for just about everything? Well, you’re right. There is! And even though many of these “holidays” may not apply to your brand or business, you don’t want to miss out on...

Small Business Saturday

Small Business Saturday

Read Time: 3 minutes

Small Business Saturday (SBS) is almost here! It was created by American Express, in 2010, as a way to encourage people to Shop Small and bring more holiday shopping to small businesses. On Nov 27th, 2021, we will be celebrating the 12th...

CRM Benefits

What are the Benefits of CRM for Small Business?

Read Time: 6 minutes

The success of any enterprise is dependent mainly on its ability to anticipate prospects’ needs and effectively manage customer relationships. Small businesses are particularly vulnerable because it gets difficult to keep track of all customer-related info as the business grows.  This...

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Instagram Hints At Big Changes As They Shift Focus To Video

Read Time: 5 minutes

If you haven’t already heard the news, let us fill you in:    On June 30th, Head of Instagram, Adam Mosseri, announced some BIG changes for the social media platform: “We’re no longer just a square photo-sharing app. At Instagram we’re always...

Social Media History

Scrolling Down Memory Lane: A Brief History of Social Media

Read Time: 9 minutes

Love it or hate it, it’s impossible to ignore the impact that social media has had on the modern world. With more than 50% of the world’s population having a social media account, it has completely revolutionized the way that...

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Back To The Basics: Breaking Down Instagram

Read Time: 7 minutes

Today, we’re taking it back to the basics and breaking down the latest version of Instagram for you! If you’re looking for specific information on scheduling your Instagram posts with DirectLync, click here. Let’s jump in!   The basics Here's a brief rundown updated Instagram app...

Content Creation

Content Creation for Beginners: A Quick Tip Guide

Read Time: 8 minutes

Content Creation for Beginners: A Quick Tip Guide This is our no-nonsense, quick-tip guide for beginner content creators. Let’s get started! What is content?  Content is anything a customer or lead can see as it pertains to a particular brand: words; videos; pictures...

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What does your beer preference say about you?

Read Time: 4 minutes

We know we’re a digital marketing platform, but we have to provide some fun, light hearted content once in a while! Something that you may know about us is that we’re big beer drinkers over here-- we actually have quite a few friends...

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Your Website Design Checklist

Read Time: 6 minutes

Your website often serves as the central hub of your marketing, sales and communication strategies. Maintaining a fresh, up-to-date brand presence is integral to remaining relevant and competitive in your industry. Most of the time, it’s a potential customer or...

Social Platforms To Keep Your Eyes On

Social Media Platforms To Keep Your Eye On

Read Time: 11 minutes

We originally set out to tell you about all the new social networking platforms dominating social media today but after our initial research, we were left with one question: Who knew there were so many social networking platforms!? Maybe it’s...

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Digital Marketing Trends To Anticipate In 2021

Read Time: 10 minutes

How has a chaotic year shaped many trends we’re seeing today? If there is one thing that we all can agree on, it’s this: a LOT has happened in the last 365+ days. In fact, so much has happened in the...

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2021 Social Media Holiday Calendar

Read Time: 12 minutes

Doesn’t it seem like there is a social media holiday for just about everything? Well, you’re right. There is! And even though many of these “holidays” may not apply to your brand or business, you don’t want to miss out on...

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15 Tips to Make More Money via Email Marketing

Read Time: 7 minutes

When it comes to making money online, no other marketing automation platform has consistently shown more efficacy than email. This is mainly due to email's impeccable reputation for providing the highest conversion rates at the most affordable costs.  Businesses looking to tap...

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15 Factors to Consider When Choosing a CRM for Small Business

Read Time: 6 minutes

Choosing a CRM for your small business requires identifying your specific business needs and then selecting a CRM software that meets those needs. This article discusses 15 factors to consider when choosing a CRM for your small business. Why CRM is...

Launching Email Marketing Campaign

Guide to Launching Effective Email Marketing Campaigns with CRM

Read Time: 6 minutes

Ever since email was adopted as a marketing tool, it has aided marketers to increase their conversion rates and drive repeat sales consistently. It also provides a cost-effective solution for businesses to develop and maintain a close relationship with their...

CRM in DirectLync

Get to Know: CRM in DirectLync

Read Time: 4 minutes

CRM stands for Customer Relationship Management. A CRM software system is used to increase sales by improving business relationships. CRM software enhances customer relationships by managing customer interactions, tracking contacts from lead to revenue, streamlining processes, and managing sales opportunities.  In DirectLync’s CRM...

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Why Use A CRM? 5 Successful Industry Examples

Read Time: 9 minutes

CRM is a buzzword that you have probably heard a lot, especially if you are a business owner or salesperson. Both enterprise companies and small businesses use it to manage their sales. In fact, Capterra discovered that 65% of businesses...

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5 Local SEO Tips to Help Your Business Thrive Online

Read Time: 10 minutes

As a small business, competition is fierce. We understand that standing out in front of your audience isn’t always the easiest, but it is a necessity to grow a business. Small businesses should be spending time on getting noticed by...

New small business opportunities

5 Creative Ways to Adapt Your Business During COVID-19

Read Time: 12 minutes

Businesses are facing challenges like never before, especially the small business community. 54% of all small businesses in the U.S report they are closed or could close within the coming weeks. The Coronavirus is making a significant impact on small businesses everywhere, in...

Digital Marketing Metrics and KPIs

23 Digital Marketing KPIs You Need to Measure

Read Time: 13 minutes

So, you created an e-book or sent out an email. That’s great, but what happens next? You’ve already determined where you want to invest your marketing dollars, but are you calculating if the effort you spent writing the content, designing...

Social Media & Covid-19: How to Communicate During a Crisis

How to Navigate Communication on Social Media During COVID-19

Read Time: 7 minutes

There’s no hiding the fact that most businesses are going through hard times right now. Every business is having to adjust the way they do business; and unfortunately, it calls for changes in content as well. So, remember that social media content strategy...

TikTok for Small Businesses

How to Use TikTok for Small Businesses

Read Time: 10 minutes

Have you heard about this new trending platform called TikTok?  To give you a preview of what the general public knows about TikTok, I asked a coworker yesterday what he thought TikTok was. He replied, “It’s that lip-syncing thing, right?” I'm...

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How to Write a Killer Blog Post in 7 Steps

Read Time: 12 minutes

Blogging is the new black. That may not flow as well as Orange Is the New Black, but oh well, I was trying to be trendy. After all, that is what blogging has become.  As blogging gets more and more popular, every...

Beginner's Guide Advertising with Google

How to Use Google Ads: A Beginner's Guide

Read Time: 6 minutes

If you think Google is a mystery, you are not alone. Today, it’s easier than ever to perform a search from virtually anywhere, but understanding exactly how their algorithm, RankBrain, works is another story. Did you know that the first organic...

A Day of a Digital Marketing Manager

A Day in the Life | Marketing Manager @ Smak Parlour

Read Time: 5 minutes

At DirectLync, our goal is to give our customers the tools they need to achieve their business goals. Whether your goal is to better connect with customers, build a digital presence, drive more sales, or all of the above, we...

Buyer's Journey to the Super Bowl

The (Buyer's) Journey to the Super Bowl

Read Time: 10 minutes

For all the football fans out there, we know the NFL season can be stressful, but it’s always full of excitement. For instance, the Philadelphia Eagles showed me how one team can have some great wins and some painful losses...

Google My Business

How to Set Up a Google My Business Profile for Success

Read Time: 12 minutes

Is it only me, or do you also use Google to find locations, phone numbers, hours, websites, and every other piece of information you need to know about local businesses?  For a business to get recognized and be reliable, they need to be...

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What is Website CMS? | Buzzword Breakdown

Read Time: 13 minutes

All small businesses are at different points in their business journey. No matter if you are at the point where you need a website, or you already have one, there are always some pain points that can be addressed. Fortunately,...

All-In-One Marketing Platform

All You Need to Know About an All-In-One Marketing Platform

Read Time: 7 minutes

There are 3 people: you, the person next to you on the train, and that person’s best friend. You all are marketers and are in the search for an all-in-one marketing platform. All-in-one marketing platforms typically offer several digital marketing and sales...

Metadata Elements and Best Practices

An Introduction to Metadata Elements and Best Practices

Read Time: 6 minutes

Do you remember last week, when you googled, “What is a balloon?” Wait, that might have been me. Anyway, the first result that came up on Google was from Merriam Webster, which said (without actually clicking on the link), “balloon definition is a...

Email in DirectLync

A Gift to You - Tips & Tricks Inside DirectLync

Read Time: 8 minutes

Your DirectLync stocking is full this holiday season! We decided to give you a few gifts of ways you can use DirectLync. Below we have pulled out some of our favorite DirectLync marketing tips and tricks!   Gift #1 – How to...

Digital Marketing Techniques

Top Digital Marketing Trends of 2020

Read Time: 9 minutes

It’s 6:00 a.m. You wake up and walk into your kitchen. You know it is going to be a long day in the office, so you click a button that brews you a hot cup of coffee to kick-off your...

Reddit For Your Small Business

The Ultimate Way to Use Reddit For Your Small Business

Read Time: 4 minutes

When you think of starting a business, creating a marketing plan, or building a content strategy, Reddit isn’t usually the first platform that comes to mind. People often forget about Reddit as a social media platform because it’s so different...

Holiday & Winter Templates

Holiday & Winter Templates

Read Time: 2 minutes

It’s that time of the year where all the holidays hit us all at once. Does anyone else feel like October, November, and December are smushed into one long month? For instance, I see people dressing up as Christmas character...

National Entrepreneurs' Day

National Entrepreneurs' Day

Read Time: 6 minutes

Today is National Entrepreneurs’ Day. It’s the day that we celebrate all the entrepreneurs that we work for, look up to, and even aspire to be. National Entrepreneurs’ Day is a day when we honor entrepreneurs who work hard each...

Mastering DirectLync Platform

10 Steps to Mastering DirectLync

Read Time: 26 seconds

Congratulations, the hardest part is over! You’ve found a digital marketing platform that allows you to manage your everyday sales and marketing tools in one place. DirectLync brings it all together to save you time and make your life easier....

Tips for Building Strong Customer Relationships

5 Strategies for Building Strong Customer Relationships

Read Time: 7 minutes

You know that feeling when you walk into your favorite restaurant, and they know your name? I do, and I always appreciate it! It also reminds me that I probably go to that one place too often 🤦‍♀️. Receiving that...

CRM software

What is CRM? | Buzzword Breakdown

Read Time: 14 minutes

“There are many different CRM software; how do I know which one is right for my business?" If you are just starting your CRM search, you’re probably thinking something along the lines of the above question. Don’t stress; we’ve all been...

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Introducing CRM in DirectLync

Read Time: 5 minutes

Summer brought us tans and vacations. Fall brings us pumpkin spice and football. Seasons come to an end, but DirectLync does not! We are coming to you with some big news.  Drum roll, please 🥁… Welcome, CRM!  CRM stands for Customer Relationship Management and is...

Social Media Marketing

Social Media Marketing: Does Time Really Matter?

Read Time: 6 minutes

If you didn’t know by now, social media is a necessity in marketing strategies. Social media is such a massive part of brands – their message, voice, and a way of communication. Strong business pages on social have an engaged audience and generate leads faster...

Identifying Your Target Market

How to Identify Your Target Market

Read Time: 9 minutes

Imagine trying to market your product or service to everyone in the world. Sounds crazy, right? The money, the manpower, the creative process that would go behind a marketing plan of that size would be overwhelming. Not my cup of tea...

Holiday Marketing Efforts

How to Plan Your 2019 Holiday Campaign

Read Time: 13 minutes

It’s that time of the year again when people are running around preparing for the holidays. And so are businesses; they are the driving force of the holiday season, especially their marketing teams. Without marketing, you wouldn’t know that your nephew...

Strategies to Create Your Marketing Plan

How to Create Your Marketing Plan

Read Time: 9 minutes

Marketing is all about first impressions. For instance, Person 1 and Person 2 walk into a bar. Person 1 introduces themselves and talks your ear off all night. Person 2 kindly pulls out a seat for you, takes their time...

Instagram Strategy

Instagram is Hiding Likes: Use it to Your Advantage

Read Time: 6 minutes

I have been trying to wrap my head around this for a while now. I understand their reasoning but do they know it is going to change everything? Instagram hiding likes… It just… is… ah, I don’t know. I need to...

Building High-Quality Email Lists

How to Build Your Email List

Read Time: 7 minutes

Reaching a new audience is one of the biggest challenges when starting a small business, especially when you need to go beyond friends and family. Now, you may ask, “How do I get email addresses?” That is a common question...